Everyone talks about marketing to millennials, but each generation has its own concerns. Find out what messaging works and how to make connections that each generation will respond to
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It's easier than ever to generate leads and referrals
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Three real estate professionals share their secrets for meeting ideal buyers
Opinion
Staying top-of-mind with clients after closing is essential for keeping your pipeline full
Agents are split on whether transacting with a friend or family is the best ingredient for a healthy relationship
ReferralExchange's annual survey showed that agents continued to get a significant amount of business from referrals, even as the market slowed down
Reel in first-time buyers by educating them on the process and giving them financial health tips
Let Dean Jackson show you how to effectively leverage your sphere using 'the 20% yield'
The partnership puts 2 of real estate's largest players together on the same team
Opinion
Don’t spend tons of money on marketing or leads — focus on being you, connecting with people and giving unforgettable service they can’t help but tell others about
Make it easy for people to give you business
Opinion
Forget finding the perfect tech, get back to basics, and focus on relationship building
Opinion
With 42% of buyers finding their agents by referral, focus on the easiest way to get referrals — content marketing
To remain relevant to your clients’ lifestyles long after the transaction, you must be a connector of all things
Make your clients’ moves a smashing successes, and they’ll remember (and refer) you long after the sale
