The designer showed us that greatness isn’t loud, rushed or accidental, Darryl Davis writes. It’s carefully crafted, relentlessly consistent and fueled by deep love of the work
Success in real estate is a lot like producing Broadway — build the right cast, believe in your story and deliver an unforgettable experience
While competitors focus on traditional SEO tactics, Molly McKinley writes, forward-thinking pros can build a review foundation to drive AI recommendations for years to come
The software gives agents a number of tools and tactics to solicit, publish and broadcast how their customers react to their relationship and craft their reputation in the market
Refresh and rejuvenate your real estate brand just in time for spring with a branding health check-up from coach Darryl Davis
Think of branding as a cumulative effort, broker Nick Schlekeway writes, where each post, interaction and marketing campaign adds another layer to the image you’re building
Co-founder of The Agency's BZP Group and regular cast member on 'Buying Beverly Hills' Joey Ben-Zvi writes that professionalism and respect are essential to leaving the right way
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Your reputation precedes you in every meeting, showing and negotiation, writes coach Darryl Davis. Every interaction either enforces it or enhances it. Protect it fiercely, and nurture it carefully
The growing marketing platform counts multilocation brands, such as Ace Hardware, Ford Motor Company and Smashburger as clients
Even if you disagree with everything the reviewer said, even if you think it’s “fake,” you have to respond
Whatever your takeaway, try to turn this negative experience into a teachable moment, so you can learn and evolve
Opinion
What can you do to protect your real estate business? Here are 10 tips for protecting your online reputation on social media
Whether used for reputation management, keeping an eye on the agents you work with or getting an edge on the competition, Google Alerts are invaluable
Opinion
We can't all be Joan Jett — so if you do give a damn about your bad reputation, check out these tools that'll help you keep up with the word on the curb