Social proof is crucial to getting new clients — here's why
If you want to stand out and inspire interest in your business, there’s no better way than to have past clients vouch for your work. Here's why social proof is invaluable in drawing new clientele and bolstering your online presence
by Brandon Doyle Aug 3
Want more good buzz? 18 tips for boosting online reviews
Opinion
Make getting reviews part of your process, reply to all your reviews and reach the masses who use reviews to help them find a service provider
by Jay Thompson Jul 22
7 things everyone should do before paying for leads online
They might sound like a good deal, but you could find yourself paying for leads that go nowhere fast. Here’s how to protect yourself — and your wallet
by Christy Murdock Nov 20
Dear Marketing Mastermind: What content should be on my website?
As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content
by Christy Murdock Nov 12
How to defend your online reputation
A review and testimonial are completely different things and should be strategized accordingly
by Jay Thompson Oct 9
Online reviews: 5 critical questions agents ask
Opinion
Obviously, the most crucial step in getting reviews is asking for them, but how you ask deserves just as much weight
by Jay Thompson Oct 2
Want to outrank your competition? 3 tips for getting quality reviews
Did you know that 86% of consumers consult online reviews? Here’s how you can ensure quality reviews that will bring in new business
by Brandon Doyle Aug 20
Cherry-picking by hand
Opinion
Make the ask, provide resources to make it easier for the reviewer, and bake reviews into your business plan
by Jay Thompson Jan 23
The beginner's guide to launching a digital real estate marketing plan
Is Opendoor testing a new listing brokerage service?
A Yelp review suggests it. Meanwhile, the company's job postings offer clues to expansion in San Antonio and Charlotte...
by Patrick Kearns Nov 17
6 tips for scoring the 6-digit paycheck of your real estate dreams
Build a brand that is memorable, and people will think of you and call you first
by Rick Nayar Sep 22
How to handle agent reviews -- especially bad ones
Opinion
Defending yourself online isn't always helpful
by Chris Lazarus Feb 1