Real rebrand is focused on putting the consumer first
On the same day it announced the start of operations in its 50th state, Nebraska, the Real Brokerage revealed a new brand position at its annual RISE event in San Diego
by Craig C. Rowe Oct 24
New consumer app, agent financial health focus of Real conference
At its RISE 2023 conference, Real Brokerage announced a consumer-facing search app that will link homebuyers to agents and its mortgage program
by Craig C. Rowe Oct 23
Real adds 56 real estate 'Legends' in Northern California
Active throughout the Sacramento market, John Pope has been selling homes for 45 years and brings a unique level of tenure to the fast-growing, tech-forward residential brand
by Craig C. Rowe Oct 13
Real to help agents access group healthcare purchasing plan
Healthcare benefits don't come easy at real estate brokerages, which largely rely on the independent contractor model to avoid pricey commitments to revenue producers' well-being
by Craig C. Rowe Oct 6
Stay ahead in a shifting market: The growth mindset advantage
New classes now streaming! Join Inman Access today to gain a new perspective for succeeding in today's market and tactical business building hacks to implement in 2024
by Claire Buzzanca Sep 7
The internet fell hard for real estate in 2021. But can the love affair last?
Nearly 3 years after 'Saturday Night Live' declared 'real estate is your sex now' in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data
by Jim Dalrymple II Aug 23
6 a-ha moments from Inman Connect that'll stick with you
Opinion
Serving up straight solutions and not sermons, this year's ICLV was the business-building retreat we need to shore up against the tide and flow with the waves of change
by Rachael Hite Aug 16
Real CEO Tamir Poleg takes 2023 Inman 'Innovator of the Year' award
The Real Brokerage founder Tamir Poleg and his executive team walked away with Inman Innovator Award's highest honor, thanks to their amazing strides in tech and recruiting
by Marian McPherson Aug 10
The Real Brokerage more than doubles revenue, agent count in Q2
NYC-based Real Brokerage's Q2 revenue increased 65% year over year to $185.3M. Despite raising fees in Q1, its agent count grew 105% year over year, according to an earnings report
by Marian McPherson Aug 10
5 free game-changing strategies agents can employ for 2024
'Bad advice that sounds cool is still bad advice,' Sharran Srivatsaa, of The Real Brokerage, cautioned agents at Inman Connect. Instead, try these 5 tips he suggested to set yourself apart
The ultimate guide to Inman Connect Las Vegas 2023
So you've decided to join us at Inman Connect Las Vegas. Bravo! Here's a day-by-day breakdown of the conference along with some tidbits to get the most out of your week in Sin City
by Marian McPherson Aug 8
'Catching a wave': Nartey brings Globl RED to The Real Brokerage
'Catching Real right now is like catching a wave,' Kofi Nartey said. He sees the brokerage's sweeping growth and adoption of technology as the way of the future
The Real Brokerage names Sharran Srivatsaa as new president
The company said serial real estate entrepreneur Sharran Srivatsaa would help guide it as it continues expanding to new markets
by Taylor Anderson Dec 12
Lead-gen game changer: How to get 10,000 new followers in 60 days
With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in 2 months
by Sam Khorramian Sep 15
Animated Kingston Lane CEO Sharran Srivatsaa introduces 'The Machine'
The CEO grew and sold Teles Properties to Douglas Elliman; now his software company's latest offering is a digital translation of how he thinks agents should deal with leads
by Craig C. Rowe Aug 12