From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection
New apps focus on collaboration and visual storytelling, while TikTok’s future remains tangled in legal and political red tape, Jessi Healey writes
Short-form video is perhaps social media’s most powerful message driver, and now Zumper is making it easy for residential property managers and leasing agents to leverage it
Ask the Agent is a web-based video production suite designed to help agents create short-form video resources
If the recent influx of agents dancing for views on their social channels gives you the ick, try these 5 short-form content ideas instead
The update also includes what the real estate search app calls a 'home-centric machine learning media classifier,' or an algorithm that improves its content recommendations with each use
Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you're ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips