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What actually drives returns? Systems that keep marketing consistent, compliant and relevant
In real estate, money is made on the front end rather than at the closing table, Josh Ries writes. Here's how to maximize the profit potential of your lead gen
If your listing has been sitting on the market for too long, trainer Bernice Ross shares 5 elements of a successful strategy to get it sold
Does your team secretly (or not so secretly) resent AI tools? Rachael Hite writes about ways to give them a road map for success
Forget same-old, same-old flyers and social media posts. Trainer Rachael Hite offers smart strategies for using Canva to streamline your marketing and communication
Marci James' Proptech Marketing Guide series concludes with strategies for building a more resilient marketing engine that can weather market fluctuations and competitive pressures
Opinion
In today’s economy, every dime matters. Here are a few budget-friendly expenditures that author and coach Darryl Davis recommends for your next client appreciation event
With a little creative planning, you can throw a fall client event that’ll rival your competition without breaking the bank, writes coach Darryl Davis
Customer Relationship Advertising, or CRA, refers to the technology's capability of connecting directly to clients' CRM tools to identify and target leads with online campaigns, per agent
Opinion
Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan
Opinion
The social media management company started in Chile, then followed its first customer to Arizona. Making paid ads and organic lead generation easy, PropertySimple is now ready for users across the country
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How to connect with clients and extend your network on social media
With the right strategy in place, social media is a powerful marketing tool for your business. Here's how to build a social media marketing funnel to continually develop meaningful connections and find leads
Ever wonder about that person talking about 'lush valleys' in the flyover video of the home you're trying to sell? Inman went behind the scenes to learn more
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12 real estate leaders share the decisions that helped shape their businesses