Carrie McCormick: Every home has a story. As agents, we need to tell it
Ahead of her stage appearance at Luxury Connect, @properties' McCormick — Chicago's No 1 luxury broker — shares what buyers truly care about, the key to storytelling and other advice
by Marian McPherson Jul 24
3 Threads features this top producer prioritizes
As we navigate the ever-evolving social media landscape, it is crucial to recognize both the potential and the challenge it presents
by Ed Stulak Jul 20
Getting social: 7 steps for exploring emerging platforms
Embracing new social media platforms opens the door to exciting exploration. Here's your guide to undertaking this adventure with confidence
by Jessi Healey Jul 19
'Sew far, sew good' for Threads: The Download
This week on The Download: It's the fastest-growing app ever. Have you signed up for Threads yet?
by Christy Murdock Jul 15
Go beyond: Alternative social media apps to try
Social media should be fun, here are some new platforms to explore
by Jessi Healey Jul 14
Bored with your feed? Try these 4 fresh ideas
Social media is a busy space, and you need to create more impact to stand out. Here’s how to refresh your social media feed next time you feel stuck
phone, social media
Opinion
Yes, you can ignore Threads, and you will stay in business, Inman contributor Teresa Boardman writes of Meta's latest social media offering. 'If you are on the fence, I am writing this for you'
by Teresa Boardman Jul 11
Two women posing for an Instagram picture to represent Instagram boosting SEO.
Let Sue 'Pinky' Benson guide you on how to teach Instagram where your content should be going
by Sue Benson Jul 10
How to master hashtags, amplify your social media engagement
Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility
by Laura Viñalet Jul 10
Why Threads is the next big thing for real estate agents
Opinion
Have you heard about the new app Threads? Think about joining now while it's still the hot new thing in social media
by Jessi Healey Jul 10
Threads: First impressions of summer's hottest social network
Opinion
Are you thready for it? The Threads revolution is here whether you are ready or not. First impressions count, so don't waste this opportunity
by Rachael Hite Jul 7
3 rules for prospecting with the power of Instagram
Grow your business and find your ideal clients when you put Instagram to work for you
How do I get better engagement on Instagram Stories?
So you've got a lot of followers but don't know what to say? Find out how to increase engagement in Instagram Stories
by Sue Benson Jun 26
How many Instagram Stories should I do a day?
Opinion
Instagram Stories operate differently than other features like Posts and Reels. Find out how to make them work for your real estate business
by Sue Benson Jun 12
7 educational posts that belong in your social media rotation
You need more than pretty pictures in your social media feed. Make sure you are educating potential clients with your content as well
by Laura Stace Jun 9