Agents should strive for authenticity in social media
Building an online presence is important for real estate agents, but experts say that quality is just as important as quantity
by Jim Dalrymple II Oct 16
What to do when bad behavior threatens your brand
How do you respond when an agent’s language or behavior reflects on the brand you’ve built your career on?  
by Christy Murdock Oct 7
Why streaming television is the future of marketing
Opinion
There are a plethora of exciting streaming video marketing options emerging. Now's the time to start experimenting with the medium. Read on for some cool ideas
by Bernice Ross Oct 7
Bored with your Facebook feed? Try these 15 fresh ideas
Opinion
It's time to break out of the norm and engage your audience
by Christy Murdock Oct 4
Facebook toys with hiding 'likes' and views on posts
The social media giant first introduced the feature to Instagram, now it's testing on Facebook
by Marian McPherson Sep 27
Stephanie Anton reveals where luxury marketing is headed
The president of Luxury Portfolio talks about video, data and social media ahead of Luxury Connect
by Marian McPherson Sep 26
Lead-gen game changer: Work the warm calls
Throughout your career, you’ll need to continue this network-building, back to basics, sphere of influence marketing
by Marilyn Blume Sep 25
How to use social media to deepen your niche
Social media expert Karen Albert has a few simple tips for the top social media sites for agents — they all start with finding your ideal clients
by Pat Hiban Sep 24
How to target market luxury clients on LinkedIn
Opinion
Here's how to rub elbows with luxury players on the social network for professionals
by Italina Kirknis Sep 23
Are open houses worth it? How to ensure they’re not time-wasters
Opinion
If you plan properly and are strategic with your marketing, you’re more likely to land great offers that will lead to a sale
by John Giffen Sep 22
Talkin' 'bout my generation: How to market to your client's stage in life
Everyone talks about marketing to millennials, but each generation has its own concerns. Find out what messaging works and how to make connections that each generation will respond to
by Christy Murdock Sep 20
Lead-gen game changer: How to get 10,000 new followers in 60 days
With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in 2 months
by Sam Khorramian Sep 15
Want to make your mark in luxury? Conquer these essentials
Opinion
If you want to be part of the 15% of your market, make sure you are exceptional in every aspect, from looking the part to cultivating your relationships — and all things in between
by Spyro Kemble Sep 6