7 outdated real estate practices agents should stop in 2025
If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now
by Jimmy Burgess Jul 27
Does your social media suck? Take this summer marketing audit
Great social media strategy means doing everything more intentionally
by Kyle Basila Jul 22
The rise of punk rock kindness: What Superman teaches us about content that sticks
From viral dogs to soft-hearted heroes, audiences are craving sincerity over spectacle, and smart brands are paying attention
by Jessi Healey Jul 20
Inner edge: How belief, desire, faith and persistence unlock success
Trainer Terry LeClair shares how these 4 internal forces create the foundation for success not only in real estate sales, but in life
by Terry LeClair Jul 16
Let’s talk about S-E-O: What agents need to know now
SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic
by Jessi Healey Jul 13
Two women posing for an Instagram picture to represent Instagram boosting SEO.
Become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes
by Kyle Basila Jul 11
7 ways to generate high-intent leads (without paying a dime)
You don’t need to feed the machine to succeed, coach Darryl Davis writes. You just need a smart lead-gen strategy, a service-first mindset and a little hustle
by Darryl Davis Jul 10
Not just Meta: Don’t sleep on YouTube and LinkedIn
Between YouTube growth, LinkedIn updates and another TikTok delay, agents have more choices — and more reasons to post intentionally
by Jessi Healey Jul 6
Why thought leadership is the new real estate agent advantage 
Leads follow leaders, Angela Yungk writes. Lead with purpose, clarity, and consistency, and you won't have to chase business — it finds you
by Angela Yungk Jul 2
Trending: Has your Facebook group disappeared? Thanks, AI
Meta’s mass group bans are the latest sign that automated moderation is breaking the platforms we rely on
by Jessi Healey Jun 29
Trending: TikTok sales, Meta fails and what actually works
Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
by Jessi Healey Jun 22
Compass AI is poised to bring agents 'massive productivity gains'
With the update, real estate agents will now be able to speak prompts to Compass AI, freeing up time for other tasks, Rory Golod, president of growth and West regions at Compass, told Inman
by Lillian Dickerson Jun 17
Trending: Trial Reels, smarter ads and AI-powered reach
The platforms are evolving fast — but the real estate playbook stays simple: Show up often, tell better stories, and lean into tools that help the right clients find you
by Jessi Healey Jun 15
Trending: Lessons in Pride and building brand equity that lasts
Real estate pros can build trust — and a lasting brand — by leading with values, not just visuals
by Jessi Healey Jun 8
The power of control: 8 ways to dominate in a challenging market
There are plenty of factors you can't control in the broader economy, Amy Corr writes, but there are ways to implement more control and consistency in your business
by Amy Corr Jun 3