Listing not getting enough traction? Well, the good news is that there's a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
Opinion
Virtual home staging and image enhancement marketing continue to become powerful tools for listing agents. VSH Media's mobile app offers agents an good, affordable option but charges more for faster turnaround
COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward
For reasons ranging from safety during showings to snooping on their own agents, homesellers dish on why they do or don't use hidden cameras
What happens when the market starts to tilt in buyers' favor? Here's what agents need to be thinking through, preparing for and learning about to better serve their future clients
With its Theta line of compact, high-resolution cameras, Ricoh was one of the first major brands to introduce a product specifically for creating online real estate tours
New agents should master these simple, tried-and-true staging techniques to ensure that every listing looks and feels its best
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Low inventory and construction constraints are no match for the savvy agent with this approach
Guest House offers homesellers high-touch home staging services that include a interior designer working directly with a number of national and local home furnishing retailers
Opinion
This week, Byron Lazine and Nicole White discuss the latest on NAR’s controversial address proposal, how long the housing shortage will last and staging in a seller’s market
3 experts explain the ins and outs of staging and its value, even in a market where buyers are snapping up available homes like hotcakes
Opinion
Although COVID-19 has had devastating effects on our country, both in terms of personal tragedies and economic misfortune, in some ways, it has been a gift as well
At Inman Connect Now, San Francisco Bay Area agents offered advice for managing buyer and seller expectations, maximizing sale prices and getting more listings
Some sellers may think their home is perfect the way it is, but as a lot of agents know, staging is what will help set their home apart from similar listings online. Here's how to explain the value of staging to clients — plus a few tips that can bring them a considerable return on investment