Think of every interaction with a client and prospective client as your 30-second commercial, Century 21's Tori Keichinger writes. How will you break through?
As ad slots hit record prices, brands from real estate to delivery are using the Big Game to prime digital algorithms, build sustained relevance and turn visibility into credibility for the long haul
From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever
Mortgage giant's 60-second 'Own the Dream' Super Bowl ad featured a live singalong by thousands of fans in New Orleans to John Denver's 'Take Me Home, Country Roads'
CoStar Group is launching Homes.com back into the spotlight on Sunday with a pair of 30-second Super Bowl spots from ad agency RPA starring Dan Levy, Heidi Gardner and Morgan Freeman
In addition to subtle tweaks to the company's logo and other details, brand revamp is aimed at positioning Rocket as a fintech platform supporting an 'end-to-end homeownership experience'
Ahead of his Connect NYC appearance, CEO Varun Krishna details the mortgage giant's ambitious goals to grow its purchase loan business in 2025 by building closer ties to real estate agents
CEO Andy Florance touted his company's residential portal Homes.com as the 'fastest growing residential property site in the United States' in a new earnings report released Tuesday
CoStar plans to advertise during this Sunday's Super Bowl, running 4 commercials, and at major cultural events in what it describes as 'the biggest marketing campaign in real estate history'
In 3 star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a 'revolutionized' shopping experience ahead of Super Bowl Sunday
John Legend and Chrissy Teigen also lived in the Beverly Hills home from 2016 to 2021. After an initial unsuccessful offering of $19.25M, the current owner is attempting to offload it at a loss
MoveMeToTX Team Leader Katie Day shared with attendees at Connect Now strategies for engaging with past clients to keep referrals flowing
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s acquisition of ShowingTime, Grant Cardone’s partnership with eXp Realty and how The Weeknd’s Super Bowl performance relates to real estate
The 2021 Super Bowl has only brought about a 35% increase in demand for short-term rentals compared to a 50% increase seen in 2020 in Miami and a 263% increase seen in 2019 in Atlanta
The entertainer, whose real name is Abel Tesfaye, originally listed the property in June 2020 for $25M, but dropped the price by $3M in December