The agent's essential guide to the commission lawsuits
Author and trainer Bernice Ross provides the rundown on what to know, what’s most likely to change, how it may impact your pocketbook and steps to take to be prepared for what’s ahead
by Bernice Ross Feb 29
Rookie to rockstar: The essential guide to real estate marketing
Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser
by Marci James Feb 27
5 tips for shepherding clients through mortgage challenges
Buyer demand is still robust, but affordability challenges can make it harder for clients to qualify for financing, Luke Babich writes. Here's how to help
by Luke Babich Feb 26
The hardest lessons you learned as new agents: Pulse
Last week, we asked about the hardest lessons you learned when you started out in real estate. Here's what readers said were their biggest aha moments as newbies
by Inman Feb 21
4 common buyer objections and how to resolve them
When buyers express reluctance, they’re not necessarily telling you they don’t want to move forward, Luke Babich writes. Sometimes, they’re asking you to help them move forward
by Luke Babich Feb 19
Watch your back. Don't sleep on these new agent safety hacks
From client screening to cybersecurity and more, it's essential for you to take care of yourself and stay safe in today's world. Security expert Tracey Hawkins offers a range of strategies
by Tracey Hawkins Feb 19
New agent survival guide: Here are 6 mistakes and how to avoid them
Now Streaming! Gain expert advice from industry leaders on navigating common pitfalls faced by new agents, and learn best practices to ensure success in 2024
by Claire Buzzanca Feb 16
The subscriptions that consistently provide bang for your buck: Pulse
When you're watching your pennies, those repeating subscriptions and memberships can add up. Here are the ones you deem must-haves
by Inman Feb 13
ERA president offers 5 tips for brand new real estate agents
ERA's Alex Vidal offers words of wisdom and advice for real estate agents launching their careers amid the uncertainty of the 2024 market
by Alex Vidal Feb 13
Stop selling simply bricks and mortar. You're selling a lifestyle
Each sale is less about the physical property and more about selling a vision, Adria Lawrence writes. Paint a picture where work-life balance, leisure and personal growth coexist
by Adria Lawrence Feb 13
Six images of various types of real estate clients to exemplify crafting powerful client personas.
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
by Marci James Feb 12
7 new real estate books that should be on your reading list
Whether looking for advice as a new agent, as an investor or as a seasoned agent, these new releases by established industry names can help push your business to the next level
Collaboration isn’t a buzzword. It’s a strategic imperative
Is the path to prosperity in real estate paved by fierce competition or collaborative endeavors? Coaches Emily Bossert and Melanie Klein share how teamwork can create optimal outcomes
11 things agents should learn in real estate school
Building a real estate business is about more than memorizing lists of terms and laws, Jimmy Burgess writes. Find out what it takes to launch smarter
by Jimmy Burgess Feb 8
Here are the biggest new agent misconceptions about real estate
Here's what you shared with us regarding what new real estate agents are confused about, asking about and trying to figure out now
by Inman Feb 7