10 things you should absolutely not let AI do for you
If you’re a real estate pro who leads with heart, hustle and actual human connection, Stacey Soleil shares the things you should handle yourself
by Stacey Soleil May 14
5 daily habits for real estate agents
Consistent action focused on the right activities translates into professional success
by Jimmy Burgess May 10
10 conversion scripts for winning buyers over this spring
Be an information communicator, writes coach Annette DeCicco, to bring value to your buyer conversations. Practice and rehearse your lines. Every expert does
by Annette DeCicco May 7
Buyers less into fixer-uppers, more interested in done-for-you updates
Smart home improvements make all the difference between a listing that slowly sells and one that truly stands out in the market, team leader Carl Medford writes
by Carl Medford Apr 24
Truths about real estate business that drive long-term success
Success is inevitable, Jimmy Burgess writes, when you're coming from a place of service and value-added client care
by Jimmy Burgess Apr 4
How to get hesitant homebuyers off the fence
When agents master the balance between logic and emotion, they stop feeling like salespeople and start acting like trusted advisors, coach Darryl Davis writes
by Darryl Davis Feb 12
5 ways to avoid burnout and reignite your passion
Forget the runaround from unqualified clients, coach Darryl Davis writes. Learn to set healthy boundaries and take care of yourself, so you can take care of business
by Darryl Davis Feb 12
Rayse proves 'transparency is power' to win sales: Tech Review
To succeed in this era, agents need to communicate and recognize consumers have options
by Craig C. Rowe Feb 7
How to navigate a buyer’s cold feet without derailing the deal
Buyers may cancel a purchase due to anxiety about the market, trepidation about financial obligations or a nagging feeling that a more perfect home might be out there, Luke Babich writes
by Luke Babich Feb 4
Wasted spaces, bad odors, crazy colors: 9 buyer turnoffs to avoid
In this market, many buyers are moving on to the next one when they see flaws, agent Jonathan Pressman writes. Use this list to avoid the ick factor and get deals done
by Jonathan Pressman Jan 14
Coldwell Banker Realty CEO Kamini Lane: How big is your 'trust fund?'
Know, like and trust should be watchwords for real estate agents. Coldwell Banker's Kamini Lane offers insight into developing the trust that matters most to clients and colleagues
by Kamini Lane Nov 30
12 key steps for creating confident and effective buyer consultations
With buyer-broker agreements now standard operating procedure, team leader Carl Medford writes, a mandatory buyer consultation should be standard practice for any buyer’s agent
by Carl Medford Sep 24
7 brutally honest truths you need to hear right now
It’s a tough market, but this is the market where careers are made, Real’s Jimmy Burgess writes. Double down on your work ethic, sharpening your skills and serving others
by Jimmy Burgess Sep 12
11 things great real estate agents know before they show a home
Jimmy Burgess offers the insight you need to prove your value as you serve buyer clients. Here are the 11 things exceptional buyer’s agents know before showing a property
by Jimmy Burgess Jul 26
9 ways to build unbreakable trust with your prospects and clients
Creating a positive perception around the service you provide is essential. Jonathan Pressman offers nine ways to make sure your brand is synonymous with integrity