A performance on live TV quickly turned into a full-scale social moment, pushing platforms and audiences alike toward more participation, Jessi Healey writes
A new quirk in the Threads algorithm showed Josh Ries that if you give leads too much information too early, you overwhelm them and lose them
From fabricated photos to fake engagement, artificial intelligence is distorting what buyers and sellers see online — and putting authenticity at a premium
Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes
Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
The platforms are evolving fast — but the real estate playbook stays simple: Show up often, tell better stories, and lean into tools that help the right clients find you
Real estate pros can build trust — and a lasting brand — by leading with values, not just visuals
From shopping to video to ads, Google’s updates signal a major shift in how brands — and agents — connect with their audiences. Digital marketing expert Jessi Healey breaks it down
From thirst-trap conservation to alt text updates, the latest platform shifts prove that tone, clarity and inclusion matter more than ever. Jessi Healey breaks it down
From soft features to shifting strategies, the latest platform updates show that connection, not performance, is what cuts through. Digital marketing expert Jessi Healey breaks it down
Jessi Healey breaks down Meta’s new AI app, Instagram’s creative updates, and the fine line between funny and flop when brands go viral
Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky
Opinion
Social media is shifting. Jessi Healey breaks down the differences between Threads and Bluesky to help you find the platform that fits your style and goals
Opinion
The Threads app has exploded with posts of Women Supporting Women, an effort to grow community and connect with other like-minded women. Should real estate agents join in?
As we navigate the ever-evolving social media landscape, it is crucial to recognize both the potential and the challenge it presents