The rise of TikTok has given real estate agents another social media platform — and a trendy new dance — to help promote their business
In a video that now boasts more than 13 million views, TikToker Marcus Hutchins broke down how Airbnb guests can search for hidden cameras in their rentals
Scott Durkin, who has served at the brokerage since 2015, will take the helm, according to representatives who say Herman has been cultivating him for the CEO role for years
Matt Lionetti of The Agency gained a following by posting comedy sketches about real estate on Instagram. He shared tips with Inman for other agents trying to do the same
Tampa Bay, Florida, Realtor Philippa Main has become known for her snarky and sarcastic listing descriptions — and against all odds, the unorthodox strategy is working
Generate promising leads by building relationships through video on TikTok. Atlanta Realtor Glennda Baker shows you how
27-year-old Jasmine Chiswell's uncanny resemblance to the late starlet has earned her more than 11 million TikTok followers
The house was originally built by a surgeon to look like the 'Star Wars' villain's helmet
Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you're ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips
Florida agent Carly Allison's TikTok videos have racked up hundreds of thousands of views, and are now generating leads too
The mixed-use property looks unremarkable from the outside, but it's filled to the brim with racks and shelving on the inside
Despite lumber shortage data released for consecutive months by industry associations, lumber-shortage truthers have taken to social media to dispel what they see as myth
'I'm from California; it's the cheapest apple I've ever seen,' one bidder says in a TikTok that skewers real estate bidding wars
Edward Mermelstein, a real estate attorney and founder of luxury consulting company One & Only Holdings, talks celebs, NDAs and what it takes to work with high-net-worth buyers
A year after launching his TikTok account, GZB Realty broker and managing director Alexander Zakharin now generates 80% of his business using the youth-oriented app