Stuck in a rut? 22 under-the-radar lead generation ideas for agents
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
by Lillian Dickerson Sep 30
How agents can turn Instagram into a major source of business in 2023
Instagram has experienced a resurgence lately. The platform also has a proven track record as a source of leads and clients for real estate professionals, agents told Inman
by Jim Dalrymple II Sep 30
Twitter applauds as Berlin votes to wrestle apartments from landlords
'All those in favor of expropriating every house that Zillow owns, say aye,' tweeted one American as Berlin's vote to seize 240K apartments rippled across the globe
by Lillian Dickerson Sep 27
TikTok for real estate agents in 2022: An Inman Handbook
For interested real estate agents looking to expand their marketing reach, it's not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things
by Lillian Dickerson Sep 24
Agents are using TikTok's popular 'chopping dance' as a marketing tool
The rise of TikTok has given real estate agents another social media platform — and a trendy new dance — to help promote their business
by Libertina Brandt Sep 13
How to look for hidden cameras in your next Airbnb, according to TikTok
In a video that now boasts more than 13 million views, TikToker Marcus Hutchins broke down how Airbnb guests can search for hidden cameras in their rentals
by Libertina Brandt Sep 7
Dottie Herman steps down as Douglas Elliman CEO
Scott Durkin, who has served at the brokerage since 2015, will take the helm, according to representatives who say Herman has been cultivating him for the CEO role for years
4 tips for agents who want to score laughs — and leads — on Instagram
Matt Lionetti of The Agency gained a following by posting comedy sketches about real estate on Instagram. He shared tips with Inman for other agents trying to do the same
This millennial agent's listings keep going viral. Here's why
Tampa Bay, Florida, Realtor Philippa Main has become known for her snarky and sarcastic listing descriptions — and against all odds, the unorthodox strategy is working
Your 6-month plan to harness the power of TikTok
Generate promising leads by building relationships through video on TikTok. Atlanta Realtor Glennda Baker shows you how
by Jimmy Burgess Jun 4
A Marilyn Monroe impersonator lives in the star's one-time home
27-year-old Jasmine Chiswell's uncanny resemblance to the late starlet has earned her more than 11 million TikTok followers
In a galaxy far far away: 'Darth Vader House' lists for $4.3M
The house was originally built by a surgeon to look like the 'Star Wars' villain's helmet
6 video insights that'll shape your marketing game plan
Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you're ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips
by Rachael Hite May 24
'I'm not paying a Realtor': Agent shares crazy requests on TikTok
Florida agent Carly Allison's TikTok videos have racked up hundreds of thousands of views, and are now generating leads too
by Jim Dalrymple II May 19
Home with rows and rows of storage goes viral on TikTok
The mixed-use property looks unremarkable from the outside, but it's filled to the brim with racks and shelving on the inside