Doomscrolling detox: Stay informed without the overwhelm
Spiraling over the latest news reports? Check out Christy Murdock’s 5 tips for keeping up without freaking out
by Christy Murdock Feb 14
Trending: Taking a deep dive into AI and algorithms
AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead
by Jessi Healey Jan 31
real estate social media blueprint example from Omer Reshid
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real's Jimmy Burgess
by Jimmy Burgess Jan 31
Trending: Seeing Red (Book) and getting flashy on Bluesky
From exploring alternatives like Xiaohongshu and Bluesky's Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape
by Jessi Healey Jan 21
SCOTUS upheld the TikTok ban. Here's what agents should do now
The Supreme Court upheld ByteDance’s divestiture deadline Friday. Experts Katie Lance, Cynthia Seifert and Jessi Healey offer solutions to help agents navigate this major shift
by Jessi Healey Jan 17
Trending: Say bye to fact-checkers, hashtags and TikTok
Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky
by Jessi Healey Jan 10
After accident, Utah Realtor raises alarm over kids at home showings
Some parents enjoy having children involved in the decision-making process of buying a home by accompanying them on showings. But is it worth the risk? Not according to Karina VanOrman
by Lillian Dickerson Nov 25
TikTok Trends: Will you take the winter arc challenge?
Want to avoid falling behind on business or personal goals this holiday season? Rachael Hite tells you how to embrace the TikTok winter arc trend to stay ahead of the game
by Rachael Hite Oct 28
Be very demure, very mindful of viral social media micro-trends
Opinion
Trainer Rachael Hite breaks down the latest viral TikTok trend from influencer Jools LeBron and gives guidance on whether real estate agents should hop on the bandwagon
by Rachael Hite Aug 24
Kossev: Lean into associations to help clients claim American dream
Leaders from California Association of Realtors and Nevada Association of Realtors urged agents to stay current on grants, other resources, to help clients who feel homeownership is unattainable
unprofessional, lazy, stuck, writers block, mistakes, bored
As a real estate agent, your reputation can make or break your business. Christy Murdock shares 7 things that can significantly damage your professional image and what you can do to avoid them
by Christy Murdock Jul 7
A 'hawk tuah' far: Why you need to leave this TikTok trend alone
Trendy or tacky? 'Hawk tuah' is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that's a bad idea for your professional reputation
by Rachael Hite Jun 28
How to safeguard your mind from social media stress
Jessi Healey explores practical tips and strategies to help you manage your social media use effectively and protect your mental well-being from the stress it can cause
by Jessi Healey Jun 8
5 totally fixable reasons smart real estate agents underperform
Want to make great strides in your business? Jimmy Burgess believes that the answers you seek to a successful real estate practice may be simpler than you think
by Jimmy Burgess May 23
Man or bear? Viral TikTok trend shows it's scary to be a woman
Would you rather come across a bear or a man you don't know in the woods? Rachael Hite unpacks the latest social media trend and what it says about agent safety
by Rachael Hite May 10