Trending: LinkedIn levels up, TikTok tumbles and truth gets tricky
From LinkedIn’s new metrics to Duolingo’s viral creativity, Jessi Healey breaks down the latest trends shaping online engagement
by Jessi Healey Feb 28
Trending: Duo’s demise, dislikes and the cost of comparison
Social media keeps us connected, but at what cost? From Instagram’s new 'dislike' button to the pressure of constant comparison, platforms continue to shape how we see ourselves
by Jessi Healey Feb 20
DeepSeek AI: Game-changer or data privacy minefield?
Should real estate agents trust the AI app DeepSeek? Trainer Bernice Ross examines the benefits and data privacy concerns
by Bernice Ross Feb 14
Doomscrolling detox: Stay informed without the overwhelm
Spiraling over the latest news reports? 5 tips for keeping up without freaking out
by Christy Murdock Feb 14
Trending: Taking a deep dive into AI and algorithms
AI disruptors, evolving social media algorithms and new content formats are changing real estate marketing. Jessi Healey breaks down the latest trends and how agents can adapt to stay ahead
by Jessi Healey Jan 31
real estate social media blueprint example from Omer Reshid
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real's Jimmy Burgess
by Jimmy Burgess Jan 31
Trending: Seeing Red (Book) and getting flashy on Bluesky
From exploring alternatives like Xiaohongshu and Bluesky's Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape
by Jessi Healey Jan 21
SCOTUS upheld the TikTok ban. Here's what agents should do now
The Supreme Court upheld ByteDance’s divestiture deadline Friday. Experts Katie Lance, Cynthia Seifert and Jessi Healey offer solutions to help agents navigate this major shift
by Jessi Healey Jan 17
Trending: Say bye to fact-checkers, hashtags and TikTok
Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky
by Jessi Healey Jan 10
About to expire? How to hit reset on stale listings (and salty sellers)
Hit the refresh button with your sellers, and build buzz around the property before it expires
by Bernice Ross Dec 4
After accident, Utah Realtor raises alarm over kids at home showings
Some parents enjoy having children involved in the decision-making process of buying a home by accompanying them on showings. But is it worth the risk? Not according to Karina VanOrman
by Lillian Dickerson Nov 25
TikTok Trends: Will you take the winter arc challenge?
Want to avoid falling behind on business or personal goals this holiday season? Rachael Hite tells you how to embrace the TikTok winter arc trend to stay ahead of the game
by Rachael Hite Oct 28
Be very demure, very mindful of viral social media micro-trends
Opinion
Trainer Rachael Hite breaks down the latest viral TikTok trend from influencer Jools LeBron and gives guidance on whether real estate agents should hop on the bandwagon
by Rachael Hite Aug 24
Kossev: Lean into associations to help clients claim American dream
Leaders from California Association of Realtors and Nevada Association of Realtors urged agents to stay current on grants, other resources, to help clients who feel homeownership is unattainable
unprofessional, lazy, stuck, writers block, mistakes, bored
As a real estate agent, your reputation can make or break your business. Christy Murdock shares 7 things that can significantly damage your professional image and what you can do to avoid them
by Christy Murdock Jul 7