Twelve-year-old independent brokerage Tru Realty has joined Keller Williams, according to an announcement on Thursday. Tru Realty has generated $450.6 million in sales volume since 2021
As billions flow into proptech, indie brokerages can thrive by seeking out solutions that keep agents focused on their clients
Indie brokerages are nimble and growing, prompting real estate insiders who took the stage at Inman Connect New York to call for a new category as their market share increases
Seasoned executives from 3 brokerages give ideas on how to best service agents and the consumer
Sarah Richardson chats with Inman about staying competitive, choosing from a wide array of tech vendors and the importance of building a strong agent culture
Tru Realty CEO Sarah Richardson shared on the ICLV stage that her iBuyer division now uses 12 callers to make 40,000 calls to potential homesellers a week
Tim Heyl, a mega agent with Keller Williams and a budding tech entrepreneur, believes both companies are setting out to put consumers at the center of the transaction
In a panel at Inman Connect, Tru Realty CEO Sarah Richardson said her iBuyer division now uses 12 callers to make 40,000 calls to potential homesellers a week
Watch the pros work through roadblocks for the Inman audience