How to master hashtags, amplify your social media engagement
Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility
by Laura Viñalet Jul 10
Redfin CEO, others deflate Elon Musk's housing 'meltdown' theory
The Tesla CEO just predicted a coming collapse in the housing market, but Redfin CEO Glenn Kelman and other experts say the conditions that would lead to a meltdown just aren't there
by Jim Dalrymple II May 31
parachute
The organization's membership was down 0.66% in April compared to a year earlier. NAR thinks the numbers may fall even further
by Jim Dalrymple II May 19
Bots can create almost any image. Here's what agents should know
Artificial intelligence tools such as DALL-E 2 and Midjourney are revolutionizing visual content. They also present agents with unprecedented opportunities
by Jim Dalrymple II Apr 17
Twitter's open source code is the final nail in the (marketing) coffin
Opinion
Is it still worth marketing your real estate business on Twitter? The algorithm's open-source code indicates that the platform may not be as useful as it once was
by Jessi Healey Apr 7
Which social media platform should you choose
A practical framework for agents navigating platform uncertainty
by Jessi Healey Mar 24
17 must-follow real estate experts on Twitter who'll help you level up
Opinion
These powerhouse real estate experts share their knowledge on Twitter, taking on real estate topics as well as marketing, operations and other business topics
by Jeremy Knauff Mar 21
Collabra launches 'Credit Karma for real estate' social media tool
'SphereBuilder' is designed to help real estate professionals figure out if their social media marketing is effective. The 1st tool will roll out in Denver, Colorado, and Huntsville, Alabama
by Jim Dalrymple II Mar 20
refresh social media
Enhance, optimize and fine-tune your online presence by using this social media refresh checklist for real estate from Inman's Christy Murdock
by Christy Murdock Mar 20
What's the biggest rookie mistake agents make? The pros sound off
Read these responses shared by experienced agents and don't make the same mistakes other real estate rookies are making
by Jessi Healey Feb 9
10 reasons Twitter should be part of your 2023 marketing strategy
It only takes a minute or two to tweet. Have fun, engage with like-minded others, provide great content and watch Twitter help you grow your business in 2023
by Bernice Ross Nov 16
Will Elon Musk's Twitter torpedo real estate's most critical debates?
Musk is already shaking things up just days after buying Twitter. That could have big implications for some of real estate's most pressing debates
by Jim Dalrymple II Nov 1
Chime stays busy in 2022, rolls out Social Studio marketing tool
The company announced at Inman Connect Las Vegas, the tool allows a hands-off approach to social outreach and a way to promote without spending long hours devising a strategy
by Craig C. Rowe Aug 3
Remote work's impact on real estate will linger — possibly forever
The CEO of IBM, which employs hundreds of thousands of people, recently described remote work as 'the new normal.' And that translates to permanent changes to the housing market
by Jim Dalrymple II Jun 30
May the 4th be with you: The best Star Wars real estate memes of 2022
In honor of that sacred day, Inman has rounded up some of the best real estate and Star Wars crossover-themed memes of the year