Opinion
What a groundbreaking shift in celebrity marketing can teach you about leadership
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
The AI advantage will belong to those who use it more intentionally, more consistently and more intelligently than everyone else, Mauricio Umansky writes
Positioning is the specific promise you make to clients and the specific pain point you solve, Josh Ries writes. Effective positioning is essential for great follow-up, connection and marketing
Find your winning formula for a bigger, brighter 2026. Stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes
Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can't, Josh Ries writes
Showing up with integrity, clarity and authenticity allows you to build a brand that's in alignment with your own experience, Debra Trappen writes
Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes
When you know the strengths, weaknesses and gaps in your business, your competition and your market, you don't chase growth — you attract it, broker Amy Stockberger writes
When you lead negotiations with skill and confidence, your clients feel empowered — and they’ll reward you with loyalty, referrals and long-term success, Mauricio Umansky writes
Approach partnerships by offering value through venue access, co-hosted or co-branded events, or creative collaborations that resonate with your shared audiences, Rainy Hake Austin writes
Want to attract more agents to your team or brokerage? Make sure you’re creating online messaging that’s dedicated specifically to recruitment, Troy Palmquist writes
Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition
A thoughtful professional refresh doesn’t erase your legacy; it amplifies it, Nikki Beauchamp writes, helping you forge stronger connections with current and future clients
Being different is a commitment to authenticity, perseverance and purpose, broker-owner Nick Schlekeway writes