An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
by Laura Ure | Apr 12
Opinion
Don't fall into the commodity trap — prove you're better than the rest by identifying your unique value
by Patrick Kilner | Apr 4
Opinion
The only way to differentiate is to harness technology in ways that allow you to deliver a bespoke and unmistakable brand experience
by Anthony Hitt | Jun 5
Opinion
How to justify your worth with a strong UVP and high net sales
by Bernice Ross | Aug 28
As one of millions specializing in your field, you’ll need to develop and nurture a one-of-a-kind point of differentiation
by Seth Price | Mar 3
Craft a strong unique value proposition, and you can't lose
by Toby Salgado | Nov 10
Consumers want what's best for them, and understanding your talents is a great place to start
by Tyler Smith | Jan 11
A look at several philanthropic programs and contributions in real estate
by Billy Ekofo | Oct 28
Don't be afraid to give up the good for the great
by Brian McKenna | Oct 26
No more taking classes -- instead, take what you know and figure out how to make those tasks your own
by Cheryl Spangler | Aug 19
Buyers and sellers today are savvy — be prepared and be transparent
by Rhonda Duffy | Jul 8
In this ever-changing market, showing customers our worth is vital to our business
by Kellie Tinnin | Jun 22
Enhance your unique value proposition with these tips
by Patrick Wiltse | May 26
Identify your UVP and market yourself more intelligently
by Candace Green | Mar 31
Identify your unique value proposition to win new business
by Colleen Barry | Mar 10