Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
Getting your broker's license is just the start of your professional story. Here's how to elevate your brokerage career to the highest heights
Your brokerage's recruiting strategy hinges on understanding and leveraging your unique value proposition, then communicating it to agents
Opinion
Agents must effectively and efficiently communicate the value they bring. The best way to do that is by differentiating yourself from 1.5 million other agents with truly stellar service and communication
Not only will a polished elevator pitch allow you to quickly and effectively communicate your unique value proposition, but it can also expand and elevate your business
Opinion
Here's how to differentiate and showcase your value from the get-go at the listing appointment
How do agents effectively operate their businesses moving into this summer and fall? The answer is simple: Know your value
Opinion
In a world obsessed by big data and technology, stand out by understanding why you do what you do and acting on it
As you look for a competitive edge, embrace your own personality and strengths, and look for ways to amplify them
Opinion
Your value is the worth you have to the clients when they hire you to work for them, and your proposition is the proposal you set forth to earn their trust
Opinion
In the middle of all the noise of a changing marketplace, stand for something
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
Opinion
Don't fall into the commodity trap — prove you're better than the rest by identifying your unique value
Opinion
The only way to differentiate is to harness technology in ways that allow you to deliver a bespoke and unmistakable brand experience
Opinion
How to justify your worth with a strong UVP and high net sales