As you look for a competitive edge, embrace your own personality and strengths, and look for ways to amplify them
by Anna Johansson | Sep 13
Opinion
Your value is the worth you have to the clients when they hire you to work for them, and your proposition is the proposal you set forth to earn their trust
by Joe Maxwell | Sep 11
Opinion
In the middle of all the noise of a changing marketplace, stand for something
by Troy Palmquist | Jul 19
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
by Laura Ure | Apr 12
Opinion
Don't fall into the commodity trap — prove you're better than the rest by identifying your unique value
by Patrick Kilner | Apr 4
Opinion
The only way to differentiate is to harness technology in ways that allow you to deliver a bespoke and unmistakable brand experience
by Anthony Hitt | Jun 5
Opinion
How to justify your worth with a strong UVP and high net sales
by Bernice Ross | Aug 28
As one of millions specializing in your field, you’ll need to develop and nurture a one-of-a-kind point of differentiation
by Seth Price | Mar 3
Craft a strong unique value proposition, and you can't lose
by Toby Salgado | Nov 10
Consumers want what's best for them, and understanding your talents is a great place to start
by Tyler Smith | Jan 11
A look at several philanthropic programs and contributions in real estate
by Billy Ekofo | Oct 28
Don't be afraid to give up the good for the great
by Brian McKenna | Oct 26
No more taking classes -- instead, take what you know and figure out how to make those tasks your own
by Cheryl Spangler | Aug 19
Buyers and sellers today are savvy — be prepared and be transparent
by Rhonda Duffy | Jul 8
In this ever-changing market, showing customers our worth is vital to our business
by Kellie Tinnin | Jun 22