Will uncertainty drive agents out? Maybe — but don’t let it be you
Opinion
After the National Association of Realtors' proposed settlement, Coldwell Banker Realty president and CEO Kamini Lane offers 3 tips for agents amid commission compression chaos
by Kamini Lane Mar 29
Value over discount: 8 tips for navigating post-NAR settlement
Opinion
Explore how to transcend discounting and enhance value in response to the NAR settlement with strategic consultant Chris Pollinger
by Chris Pollinger Mar 27
Price, cost and value: You (and your clients) should be looking at all 3
While often used interchangeably, these three factors speak to different aspects of your business — and your clients’ decision-making process
by Troy Palmquist Jun 10
Commission compression depression? 4 steps to ease pain
Do your clients focus on price or potential? Whether it's your commission or their home price, their attitude will make all the difference
by Carl Medford Apr 19
Use these 11 magic words to unlock opportunity in your business
Choose your words wisely. They truly do set the course for your journey. Focus on your ideal clients and how you can best serve them
by Jimmy Burgess Oct 13
Be transparent: How to have the commission conversation
Opinion
The DOJ-NAR probe brings to focus that we should be educating consumers on commission from the get-go. Here's how to approach the conversation
by Gavin Payne Dec 2
3 proven tactics for overcoming the inventory shortage
Just by getting on the phone, you can generate new leads and build your own listing inventory. The business is that simple. The people who have the most conversations and go on the most appointments sell the most houses
by Tom Toole Nov 30
Are real estate commissions going down? Not so much
Opinion
If home prices are at an all-time high, how can we say that commissions are going down? Here's what agents might not be noticing when it comes to their commission
by Teresa Boardman Aug 12
3 ways agents can help today's savvy, educated buyers and sellers
Online resources can give buyers and sellers an advantage when it comes to accessing information on the market and current listings. But nothing can replace the expertise and knowledge of an experienced agent
by James Harris AND David Parnes Jul 29
How to train your team to speak to its value
Training your agents to speak about the value of your real estate company will help the entire team grow faster — and that is good value for everyone
by Adam Hergenrother Jul 15
Bringing balance to your team in 3 easy steps
Whether you're a team leader or a top producing agent, the way you sustain your energy is vital to your success. It's essential to define your priorities, find your balance and avoid spreading yourself too thin
by Adam Hergenrother May 13
'Why do I need an agent?' 5 comebacks that prove your value
As a real estate agent, you've likely had clients question your value, with many thinking they can handle the complexities of buying and selling on their own. Here are a few ways to illustrate just how much you bring to the table
by Derek Dowell Feb 19
No matter what, Realtors are the ones who make home happen
Opinion
Despite the daily onslaught of market disruptors seeking to remove Realtors from the equation, there will always be a need for the personal touch in walking clients through the sale or purchase of their most important asset
by Carl Medford Feb 1
How indies can teach their agents to showcase their value
By focusing on these 10 simple areas, agents will up their level of service to compete with even the biggest of franchises
by Andrew Bearden Jan 21
Defend your commission! 3 steps for showing sellers you’re worth it
Opinion
Here's how to differentiate and showcase your value from the get-go at the listing appointment
by Carl Medford Dec 14