Can you hear me now? Why your clients miss 50% of what you say
Less talk, and more listening. Inman contributing writer Rachael Hite shares the real reason your transactions turn topsy turvy — and why it has everything to do with what's lost in translation
by Rachael Hite Jul 8
video, neighborhood video, shooting video
Video is the best way to build a brand, connect with your ideal clients and generate quality leads, writes Jimmy Burgess. Get inspired by these proven, real-life examples from agents in the field
by Jimmy Burgess Jun 21
30 years of brutally honest business advice in 1,250 words
Do you need some tough love to get you moving forward in your real estate business? Jimmy Burgess shares the advice that's helped him achieve the greatest success in his career
by Jimmy Burgess Jun 6
Side and Blended Sense announce video promo pilot program
Side offices, which are branded independently, can now work with the creative agency to build promotional videos for use across multiple marketing channels
by Craig C. Rowe May 28
How to create content that connects you to your community
Stop trying to generate leads, new Inman contributor Lauren Harris writes. Start creating a community with the power of content creation that speaks to the neighborhoods you serve
by Lauren Harris May 7
7 ways to speed up the know-like-trust process
The value of relationship-building has never been clearer or more important
by Jimmy Burgess Mar 22
Video automation suite Roomvu lands at LeadingRE, Realty ONE
Roomvu provides ready-made topical content themes and short-form messaging tactics to help users integrate digestible, shareable video into more expansive marketing plans
by Craig C. Rowe Mar 18
15 fresh, workable video content ideas for 2024
If you know you should be creating video for marketing, but you're out of ideas, Jimmy Burgess offers plenty of strategies that are working now
by Jimmy Burgess Feb 23
Media startup Blended Sense rolls out partnership with NextHome
Austin-based media startup Blended Sense is partnering with NextHome to provide preferential pricing and specialized content strategy and education to the franchisor's 6,000-member network
by Marian McPherson Feb 20
Video content is hard. Just Ask the Agent: Tech Review
Ask the Agent is a web-based video production suite designed to help agents create short-form video resources
by Craig C. Rowe Jan 26
Feeling a little nervous? Here's how to recession-proof your business
If a recession comes, writes Jimmy Burgess, keep in mind that it is not just a time of challenges but also of opportunities. Here he lays out ways to lead gen and lead nurture now
by Jimmy Burgess Nov 16
8 video marketing strategies that grew my real estate team
According to team leader and new Inman contributor Sarah Bennett, video marketing provides tremendous return on investment when you follow these strategies
by Sarah Bennett Nov 7
Inman Influencers want agents to get ahead in 2024. Here's the plan
Members of the inaugural class of Inman Influencers told agents during a roundtable discussion to wield video, defy the market, get a coach and shed fears of rejection to succeed in the new year
3 hauntingly good tips for elevating your Halloween marketing
Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season
by Sierra Schotts Oct 27
5 steps to growing a business with video content
Content creation requires a plan for refining and distributing it. Broker Troy Palmquist talks with San Francisco Realtor Brooks Landry about his content strategy
by Troy Palmquist Oct 4