Coldwell Banker Bain augments search with more Local Logic
Leads and clients of Coldwell Banker Bain can discover retail brands close to prospective homes, explore median household incomes, house size, school information and other pertinent lifestyle needs
by Craig C. Rowe Feb 4
Curaytor buys Canadian data company Fourwalls
Curaytor made the announcement in an exclusive statement to Inman, saying its plan is to leverage Fourwalls data to augment the effectiveness of its digital marketing products.
by Craig C. Rowe Dec 2
HomeTagz helps listing agents tell the whole story: Tech Review
What gives HomeTagz its character is its dynamic in-image content, visual metadata that empowers property photography to tell as well as show
by Craig C. Rowe Oct 21
Strategy and digital business transformation define the new Placester
The value in Concierge Custom is ultimately behind the scenes, materializing in back-end tools used by Placester teams, who use it to curate front-end marketing and help you manage key office tasks
by Craig C. Rowe Sep 23
Confused? Here's how landing pages and single-listing websites differ
Knowing how to best leverage each form of web presence can make you that much smarter a marketer — and your seller that much more satisfied with your effort
by Craig C. Rowe Aug 30
LionDesk's new feature helps agents build landing pages
Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
by Craig C. Rowe Aug 9
3 biggest mistakes you're making with your website content
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
by Kate Hulbert Jul 12
Inman Review: Can Roof take your lead capture to new heights?
Opinion
Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building
by Craig C. Rowe Jun 18
Inman Review: Will AgentFire light up your web presence?
Opinion
Using an a-la-carte system of value-add marketing features and modern mobile designs, AgentFire is an ideal for growing teams and agents evolving through the industry
by Craig C. Rowe May 20
Elm Street Technology bolsters web services with IDX Broker acquisition
The acquisition-minded proptech Elm Street Technology has acquired IDX Broker in its first purchase in the year of COVID-19 to strengthen national MLS reach and web marketing offerings
by Craig C. Rowe Jun 24
IFoundAgent websites put the focus back on search, branding and agents
Phoenix-based but expanding to other Western cities, this practical, agent-focused website builder offers IDX websites, basic marketing and lead tracking tools
by Craig C. Rowe Feb 28
This broker-owned website toolkit builds SEO-focused websites for agents
IDXSEO is a website building toolkit for agents and brokers who want to build their own IDX and RETS-compliant website
by Craig C. Rowe Jan 3
5 tech resolutions that'll get your business on track for spring
Opinion
This year, value your time more than your technology
by Craig C. Rowe Jan 9
Artifakt Digital wants to show agents a better way to get online leads
Toronto-based Artifakt Digital is a 10-year-old creative agency that focuses on website solutions for real estate offices
by Craig C. Rowe Nov 28
Struggling with online lead conversion? Try Local Logic
Canadian community data company is making its way into the states to help agents convert more website browsers
by Craig C. Rowe Oct 6