Rethink your assumptions when marketing to women homebuyers
Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters and they’re willing to consider a fixer-upper
by Christy Murdock Mar 22
Women's History Month: How Evelyn Jay designed a 2nd career
Coach Annette DeCicco shares how this Maryland agent took the skills she learned from being a social worker and applied them to a thriving career in real estate
by Annette DeCicco Mar 21
Women, Wealth and Real Estate: A pathway to financial freedom
Real estate opens doors for women like Martice Brumfield to step in and create their own financial futures through ownership, investment and professional careers, Melanie Klein writes
by Melanie Klein Mar 20
This Women's History Month, make your DEI outcomes measurable
Standardize planning with a simple DEI checklist, Dr. Lee Davenport writes, and share measurable outcomes along with personal feedback and stories from each event
by Lee Davenport Mar 18
Women, Wealth and Real Estate: Anna Uliassi on crafting a legacy
Coach Melanie Klein shares how buying a small condo on a budget set this real estate professional up for long-term investor success and financial independence
by Melanie Klein Mar 17
Anywhere's Sue Yannaccone talks equity as 'What Moves Her' turns 5
As Women's History Month begins, the Anywhere Brands CEO told Inman she was encouraged by women speaking up about industry scandal but stressed that continued education was necessary
Following the leadership journey of a Latina broker-owner
Eva Angelina Romero, a top real estate broker, shares her insights on life, success and building a business you are passionate about
by Rick Guerrero Nov 7
Huddle Up: Team meeting case study for Pardee Properties
Coach Melanie Klein looks at the way this California brokerage conducts its team meetings and the differentiators you can add to your own agenda
by Melanie Klein Oct 31
Real estate and tech vets launch women-led coaching platform
Former Compass Regional President Danielle Wilkie and long-time coach Heather Frick have launched The Helm coaching platform to elevate women in real estate
by Lillian Dickerson Oct 30
Broker Spotlight: Mary Sherer, ERA Crossroads
Learn more about this Indiana broker-owner, and find out about the 'disastrous' experience that pushed her to get her real estate license and become a true residential expert
by Christy Murdock Sep 26
Be a trusted real estate ally for women clients in today's market
Women's real estate advocate Bobbie Wasserman shares strategies for overcoming hurdles that sometimes block women from optimizing the financial potential of real estate ownership
by Bobbie Wasserman Aug 23
Star Florida Realtor, author Martha Melendez joins eXp Realty
Leaving Engel & Völkers, Melendez joins forces with Veronica Figueroa's leading eXp expansion team, The Fig Team, where she'll lead the team’s move into Florida's Space and Treasure Coasts
by Marian McPherson Jul 11
Mark 2024 down in the books as the year WomanUP! roared
Opinion
WomanUP!, a women's leadership initiative of the California Association of Realtors, was on a whole other level this year, writes speaker and attendee Bernice Ross. Here's why
by Bernice Ross Jun 21
'It's Up to the Women': The future of real estate is in your hands
With lessons gleaned from Eleanor Roosevelt's Depression-era book, Rachael Hite offers the pep talk you need to take your future, and the future of the real estate industry, into your own 2 hands
by Rachael Hite May 31
'Force of nature': Friends and agents celebrate Jennifer Berman
The LA luxury powerhouse passed away peacefully in her home on Tuesday. Industry professionals shared with Inman the many ways in which Berman touched their lives