housing inventory data
Data support and interpretation can help your clients make speedy, informed decisions
by Luke Babich Jun 16
buyers are scared
Opinion
Our job is to help clients make better decisions than they’d make on their own
by Greg Hague Apr 14
deferred maintenance
An eye on maintenance can reduce deal friction and protect your professional reputation
by Gina McCort Mar 10
help clients become homeowners in 2026
With affordability continuing to challenge first-time buyers, agents can stand out by helping clients think creatively about what’s possible, ERA's Alex Vidal writes
by Alex Vidal Feb 6
higher-rate market
Don't leave buyers high and dry amid higher interest rates, coach Verl Workman writes. Develop financial and negotiation strategies to tap into the market, and help clients win
by Verl Workman Jan 13
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
Just like in school, group projects can be stressful. In Part 7 of her 8-part series, Cassie Walker Johnson helps you pull the moving parts of the escrow process together
A picture of a woman and a checklist over a cloudy sky with the list being checked off to represent the woman's 8-step buyer plan: buyer intake plan, commission conversation, buyer home financing process, Education Day, guiding first-time buyers during home inspection, escrow process
In Part 4 of her 8-part series, Cassie Walker Johnson shares a plan for 'Education Day,' when buyers finally get to look at homes and figure out what features matter most
7 ways to be a better buyer's agent as 2025 winds down
As a buyer's agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today's market challenges
by Verl Workman Aug 18
How to help buyers understand interest-only mortgages
Understanding the ins and outs of financing options, including interest-only mortgages, makes you a valuable resource for educating your clients, Clever's Luke Babich writes
by Luke Babich Aug 13
10 ways to help real estate clients overcome commitment issues
Buying or selling a property is a big decision, coach Darryl Davis writes, and giving clients the time and space they need to make their decision is important
by Darryl Davis Aug 11
How to turn these 7 buyer objections into trust indicators
Instill confidence in your buyer clients when you come to them prepared to answer questions and offer reassurance, coach Darryl Davis writes
by Darryl Davis Aug 7
How to get buyers to sign a buyer-broker agreement (and actually thank you for it)
A signed agreement doesn't hold a buyer hostage; it’s a tool that explains your duties and obligations to them. Broker Holly Brink tells you how to position it with confidence and clarity
by Holly Brink Jul 15
How to help your buyers avoid costly mortgage mistakes
When buyers plan and have the right people on their side, mortgage expert Phil Crescenzo Jr. writes, they can stay in control, and the rest becomes a lot less stressful
Rookie to rockstar: What every new buyer's agent needs to know
Just starting out on a real estate team as a buyer's agent? Coach Verl Workman shares what you should know to hit the ground running and help your clients
by Verl Workman Jun 30
Wants vs. commitment: How to know if your buyers are really ready
If your buyers seem to be getting cold feet, dig deeper and find their why so you can help them make the right decisions, coach Darryl Davis writes
by Darryl Davis Jun 9