Zillow CMO: 'We need to change the way we work together'
Aimee Johnson, Zillow's chief marketing officer, says the real estate journey isn't linear and the industry needs to work together to make it more joyful for consumers
by Patrick Kearns Oct 28
'We're not flipping': Zillow CEO reveals impetus behind his iBuyer
'If anyone thinks Zillow is doing Zillow Offers to make money on home price appreciation, they’re wrong,' Rich Barton told the audience at Zillow's Unlock event Monday
by Patrick Kearns Oct 28
Zillow president: 'Change is going to be driven by consumers'
Greg Schwartz, president of media and marketplaces at Zillow, highlighted 3 critical changes the industry must make to service customers better
by Patrick Kearns Oct 28
Zillow pulls Remine's Zestimate access after 'critical' statement
Remine COO Jonathan Spinetto said Zillow took exception to statements made following 'agent matching' dust-up
by Patrick Kearns Oct 26
Bel Air spec mansion with 21 bathrooms sells for $94M
Once listed for $250M, real estate developer Bruce Makowsky's mega-mansion sold for $94M after nearly 3 years on the market and a $60M lawsuit against Zillow
Remine unveils — then axes — new agent matching feature
The real estate tech vendor pulled the feature after Vendor Alley's Greg Robertson and MLS members raised concerns over data access
by Patrick Kearns Oct 25
Invasion of the iSquatters: What happens when iBuyer self-tours go wrong?
Some iBuyers have drawn tech-savvy squatters who gain access to homes through company apps in a bid to find shelter or abuse drugs
Zillow Offers launches in Tampa
The real estate tech giant's homebuying and selling platform is officially live in its 21st market
by Patrick Kearns Oct 21
Who are Realtor association rules really protecting?
Opinion
Our Realtor rules are often obscure, byzantine and confusing to consumers
by Teresa Boardman Oct 17
The Essential Guide to luxury real estate marketing
The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes
by Jim Dalrymple II Oct 15
Opendoor needs agents more than agents need Opendoor
Opinion
Opendoor and its cast of clones have put one more nail in the coffin of traditional agency
by Craig C. Rowe Oct 14
When is the best time to buy a house?
Opinion
There are a million different rationales you can use to convince clients on timing. It really depends on their circumstances
by Steve Cook Oct 14
Zillow
With iBuying, Zillow must move to a low-margin model that targets 'mindbogglingly larger' market than advertising, CEO Rich Barton proclaims in new interview
by Teke Wiggin Oct 11
New York Multiple Listing Service rebrands as 'OneKey MLS'
The multiple listing service, formed after a merger of Hudson Gateway MLS and Long Island MLS, claims it has more than 42,000 subscribers and 47,000 listings
by Patrick Kearns Oct 10
Cloud CMA will now include all-cash offers from Opendoor
The move is the latest step in Opendoor's evolving relationship with agents and the industry as a whole
by Patrick Kearns Oct 10