Last fall, I talked about the Top 5 places you should spend your lead generation budget…and it was a really popular article. I completely understand why it was so popular. Lead generation is so important, and we are inundated with shiny objects all around us — constantly vying not only for our attention, but also for our money.
Do you use social media to wax on about your latest listing or how many deals you have done? Do you send out postcards saying, “I’m never too busy for your referrals?” Do you explain to clients how you are the expert, and that they should take your advice about pricing their house? Are you a go-getter or a go-giver?
The MLS has served the industry well. For decades, it has provided a basis for all broker participants and their agents — large or small franchise or indie — to share listings while simultaneously competing for business under a common set of local rules. It’s the great equalizer regarding access to available inventory.
Are the terms “real estate agent” and “Realtor” interchangeable? Those inside the industry know that they’re not, but they also know that it seems to be a bit of an industry secret — many consumers aren’t sure at all what the difference is between a real estate agent and a Realtor, or whether there even is one.