If you’re like many real estate professionals, you rely on a CRM (customer relationship management system) to help you update and maintain your database. But, did you know your CRM can help improve your productivity?

As we head into the end of the year, it’s time slow down and take a break, right? Many agents use this time of year to wind down before the holidays, but successful agents take the time to start planning the next year.

It’s that time of year when many real estate professionals review their goals and see how close they are to achieving them. If they’re close or on track, they’ll keep doing what they’re doing. If they’re not on target, they may be tempted to work around-the-clock.

When you own you a business, you wear many hats. Not only are you the CEO, CFO and COO — but you’re also the sales, marketing and IT departments as well. It’s easy to get overwhelmed trying to stay on top of everything that happens in your business.

When you’re consistent, your clients learn to rely on you. They know they’ll hear from you every few months when you call or email to check in and look for a helpful way to serve.