AgentTechnology

May 2016’s best in tech: 3 lightning-fast reviews

Have a second look at what tech made the biggest splash in May
  • A professional profile picture is becoming a vital part of today's online heavy marketing environments.
  • A real estate sale isn't an actual transaction until the contract is signed.
  • "Big search" doesn't necessarily mean "best search."

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. To our chagrin, no one has time to read all of our great Inman coverage. You have to have time to close sales, right? Here's a recap of recent real estate tech reviews that can help you do that more often. HomeASAP (full review) There's no question "big search" companies have effective interfaces and robust home data mechanisms. Of course, they have gargantuan volumes of user data (and $$$) on which to base their design choices. There is more value though when that search power can be harnessed by the consumer free of distracting and misleading advertising content. This is what HomeASAP has managed to capture. Overall, smaller, agent-centric search experiences like this are better for the customer and more aligned with the National Association of Realtors' long-standing "best interests" principle. PhotoFeeler (full review) Only upon second look did I...