To our chagrin, no one has time to read all of our great Inman coverage. You have to have time to close sales, right? Here’s a recap of recent technology reviews that can help you do that more often.

  • A professional profile picture is becoming a vital part of today's online heavy marketing environments.
  • A real estate sale isn't an actual transaction until the contract is signed.
  • "Big search" doesn't necessarily mean "best search."

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

To our chagrin, no one has time to read all of our great Inman coverage. You have to have time to close sales, right?

Here’s a recap of recent real estate tech reviews that can help you do that more often.

HomeASAP (full review)

There’s no question “big search” companies have effective interfaces and robust home data mechanisms. Of course, they have gargantuan volumes of user data (and $$$) on which to base their design choices.

There is more value though when that search power can be harnessed by the consumer free of distracting and misleading advertising content. This is what HomeASAP has managed to capture.

Overall, smaller, agent-centric search experiences like this are better for the customer and more aligned with the National Association of Realtors’ long-standing “best interests” principle.

PhotoFeeler (full review)

Only upon second look did I realize how critical it is that this product experience a name change. Ugh.

But it shouldn’t change a thing about how it looks or behaves.

Using a mix of data rankings and personal feedback, the software takes a scientific, snark-free swing at offering professionals critiques of their online portraits.

It’s great for websites, social media profiles and even yard signage.

PreClose (full review)

It may be an app, but this fully developed solution is the truest “transaction management” product I’ve reviewed.

It may be an app, but this fully developed solution may be the truest ‘transaction management’ product I’ve reviewed.

Most agents will agree that only at contract does the real business start. Prior to that, you’re only managing expectations. From contract to close, you’re managing expectations and the actual business of real estate.

PreClose nicely consolidates the tasks, people and documents that drive the business end of things. It incorporates teams and outside vendors, too.

Have a technology product you would like to discuss? Email Craig Rowe.

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