LinkedIn's ProFinder may have hacked agent matching

  • LinkedIn's ProFinder may have added the missing ingredient to online agent search.
  • ProFinder is accepting all 'high-caliber' agents into its referral network.
  • It matches consumers with agents based largely on their connections through LinkedIn, simulating the way consumers traditionally find agents through their social circle.

EMBRACE. FOCUS. EXECUTE. Build your 2019 roadmap to success with 4,000+ real estate leaders.
Inman Connect New York | January 29 - February 1, 2019

Although homebuyers constantly hunt down properties online, they’re much less likely to use websites to find real estate agents. Most buyers track down agents through personal connections, hiring licensed friends or family members or using professionals they’re referred to by people they trust.