How West USA Realty hosted 152 open houses -- on the same day

  • West USA Realty, a brokerage based in Phoenix, Arizona, hosted a mass open house day that featured 152 of its listings.
  • West USA Realty's Executive Vice President Mike Weinstein says the idea came from a top producer who wanted to celebrate the brokerage's 30th anniversary in a unique way.
  • Before the event, the brokerage provided their agents with a special training curriculum that included webinars, seminars and training sessions from top producing agents.
  • The brokerage executed social media, print and digital campaigns and provided each agent with a set of marketing materials to use before and during the open house.

Planning and hosting one open house is hard enough, but imagine holding more than 100 in one day. West USA Realty did just that on July 10 as it showed 152 homes in its home base of Phoenix, Arizona.