Brokerage

How West USA Realty hosted 152 open houses — on the same day

A behind-the-scenes look at how the team made it happen
  • West USA Realty, a brokerage based in Phoenix, Arizona, hosted a mass open house day that featured 152 of its listings.
  • West USA Realty's Executive Vice President Mike Weinstein says the idea came from a top producer who wanted to celebrate the brokerage's 30th anniversary in a unique way.
  • Before the event, the brokerage provided their agents with a special training curriculum that included webinars, seminars and training sessions from top producing agents.
  • The brokerage executed social media, print and digital campaigns and provided each agent with a set of marketing materials to use before and during the open house.

Planning and hosting one open house is hard enough, but imagine holding more than 100 in one day. West USA Realty did just that on July 10 as it showed 152 homes in its home base of Phoenix, Arizona. West Realty USA's executive vice president, Mike Weinstein, says the idea came from one of the brokerage's top producing real estate agents, Sheli Stoddart, who wanted to celebrate the brokerage's 30th anniversary in a unique way. "When I thought of the idea, I wanted to have an event -- not just an open house, but something that potential homebuyers and sellers would plan into their day," said Stoddart.  " something fun and exciting!" Stoddart created a precise presentation that included a number of ideas from her and her colleagues on what the open house event would look like, how to make it a team event, and how to make it an exciting and urgent event on the Phoenix community calendar. Weinstein was impressed by Stoddart's presentation and immediately had the broke...