BrokerageMarketing

Boston Logic launches ‘Ace’ marketing solution for small agencies

The package gives boutique brokerages and agent teams access to a dedicated professional
  • Boston Logic's new service gives boutique brokerages and agent teams access to a "remote chief technical and marketing administrator" -- in other words, an Ace.
  • The package also bundles an office's website, online lead generation system, CRM, lead follow-up and digital marketing.
  • Ace costs $999 per month for firms with up to 10 members, and $1,499 per month for those with up to 25.

Anyone who's pushed the operator button a dozen times to bypass an automated phone menu can testify that sometimes technology needs a little human touch. As a provider of real estate brokerage tech solutions nationwide since 2004, Boston Logic recognized this demand among its smaller clients and today announced the launch of Ace, a marketing package that comes with a real-life person. In addition to bundling an office's website, online lead generation system, CRM, lead follow-up and digital marketing (which make up the Boston Logic Platform), the service gives boutique brokerages and agent teams access to a "remote chief technical and marketing administrator" -- in other words, an Ace. This is someone dedicated to a firm who goes beyond tech support to provide assistance with setup, campaign initiatives and project management. Aces are qualified and based in-house and therefore familiar with the platform's ins and outs. Having served hundreds of brokerages, B...