Technology

InsideTech: Bob Sokoler swears by this real estate social media tool

Prolific video marketing expert and agent team leader offers his insight on Back At You Media
  • Video marketing all comes back to commitment. The tools and software make the technical challenges a thing of the past.
  • Facebook boosting has the potential to become the most prevalent form of online advertising.

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Many tools in the real estate marketplace will automate social media posts for you. Beyond scheduling and creating campaigns, more services, from CRMs to text-based tools, are also writing and publishing content for agents. It seems to be a feature on platforms not even geared toward marketing. Back At You Media is one such service focused on marketing and real estate, and the Sokoler-Medley Re/Max Team is pretty excited about what it offers. For this InsideTech Q&A, I caught up with Bob Sokoler to discuss the former radio and television news reporter's experience with the product. Craig Rowe: Thanks for taking the time to speak with me Bob. I saw the video you posted on your Facebook page about being nominated for Innovator of the Year. Congratulations. What do you think earned you the recognition? Bob Sokoler: I wish I knew. I think maybe becaus...