Having your content succeed on social media is crucial to its success. Before considering how you will promote your content, you first need to ensure that you have spent enough time perfecting your content through research, analysis, search engine optimization (SEO) and editing. Once you have perfected your content, it’s not enough for it to be good. For content to be successful, you have to effectively promote it. Here are 10 ways to ensure you are effectively using social media to promote your content: 1. Use more than words Tweets, Facebook posts and LinkedIn content that utilize images get more engagement. Newer social media platforms such as Pinterest, Instagram and Snapchat are all entirely image-based. If you are not leveraging images when promoting your content, you will immediately lose engagement on three of the most popular social media platforms and fail to engage an audience on even content-based platforms. 2. Know when to share Different social medi...
- Post on Facebook around 3 p.m. on Wednesdays, Thursdays and Fridays.
- Ask a question in your post to get your networks interested in reading your content.
- Customize your post for each social media channel; it's time-consuming but worth it.