Marketing

How social media videos are changing the face of real estate

The rise of mobile authenticity
  • According to Pew Research Center, 68 percent of U.S. adults have a smartphone, and 45 percent own a tablet computer.
  • Snapchat is a great way to connect with millennial real estate buyers.
  • With Instagram Stories, you don't have to worry about over posting.

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Social media videos are all the buzz these days. In an increasingly digital and visual world where businesses are competing for attention, video has become one of the best and most effective ways to stand out and to communicate with an audience. Having a smartphone has become a necessity for many. According to a study by the Pew Research Center, 68 percent of U.S. adults have a smartphone, and 45 percent own a tablet computer. Kristen Abell of the Abell to Sell team, a co-owner and broker at Re/Max of Cherry Creek in Colorado said, “I pretty much always have my smartphone on me. Plus, most clients expect a response immediately with smartphones. The new apps have definitely changed the way I do business. I now have easier access to accurate info 24-7.” With the increase in the usage of smartphones and the popularity of videos we have seen a wave of different applications and social platforms focused around live video streaming. More and more companies in the real estate...