How social media videos are changing the face of real estate

The rise of mobile authenticity
  • According to Pew Research Center, 68 percent of U.S. adults have a smartphone, and 45 percent own a tablet computer.
  • Snapchat is a great way to connect with millennial real estate buyers.
  • With Instagram Stories, you don't have to worry about over posting.

Social media videos are all the buzz these days. In an increasingly digital and visual world where businesses are competing for attention, video has become one of the best and most effective ways to stand out and to communicate with an audience.