Technology

Homesnap Pro launches targeted Facebook Video Ad campaigns

Newest feature from popular app expands marketing reach for Pro-level account holders
  • Homesnap Pro has released a tool to create and manage Facebook video ads.
  • The app automatically adjusts ad content every week.
  • The new feature offers agents an easier, less confusing way to get Facebook ads up and running.

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Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Homesnap Pro is one of the industry's most comprehensive real estate agent apps, giving verified MLS members more tools and data to connect to colleagues and broaden their market presence, such as the recently announced Facebook Video Ads campaign feature. The ad creation tool offers a selection of templates to choose from, specific budget limits and ZIP-code targeting. Based on marketing videos and information I've seen, Homesnap Pro's ad setup interface looks less cumbersome than Facebook's native ad set creator. I have extensive experience running Facebook ad campaigns and attest to them being tedious to build. I'm still not confident in what I'll end up spending. If Homesnap can serve as intermediary for its customers to ease the process, then that alone makes it a valuable tool -- because Facebook ads work, as long as you stay on top of them. ...