OpinionMarketing

Content marketing: The best tool an agent has to build a reputation

To create custom content that resonates with your prospects, you need a clear understanding of your goals as well as insights into your prospects
  • Content marketing can generate free online exposure and improve your website's visibility in search results.

Wouldn’t it be great if you could cut down on advertising and spend more time actually engaging with potential homebuyers and sellers? Marketing experts in real estate and other industries are increasingly using content marketing to win more customers. If you’re a real estate agent who’s invested in a killer website, here's how you can create unique, customized content to generate leads, referrals and brand exposure. A new marketing standard Content marketing has become the new standard for engaging with consumers online. Real estate influencers and marketing gurus such as Seth Price, Neil Patel, Justin Kerby and Jordan Sheltgen agree that content marketing forms the core of any digital marketing strategy and is far more effective than conventional advertising. Think of content marketing as a strategy for: Promoting your real estate expertise Adding value to your engagements with potential homebuyers and sellers Generating referrals What is content mark...