How the 'farm-to-table' real estate agent can save our industry

The future of the industry and the reputation of agents depend on hyperlocal experts who put the consumer first

One of the things drilled into my head as a college student in the economics department was the concept of the “cost-benefit analysis.” Simply put, this concept asks whether something is worth the price you pay for it. And when the answer is “no” — meaning price exceeds value — industries become ripe for disruption.