How the 'farm-to-table' real estate agent can save our industry

The future of the industry and the reputation of agents depend on hyperlocal experts who put the consumer first

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One of the things drilled into my head as a college student in the economics department was the concept of the “cost-benefit analysis.” Simply put, this concept asks whether something is worth the price you pay for it. And when the answer is “no” — meaning price exceeds value — industries become ripe for disruption.