A trio of real estate brokerages are undertaking an initiative to share buyer data and habits among fellow brokerages with the help of RealScout.

A trio of real estate brokerages are undertaking an initiative to share buyer data and habits among fellow brokerages with the help of real estate tech startup RealScout, following the lead of seven of their New York City peers.

Berkshire Hathaway HomeServices Fox & Roach, Howard Hanna Real Estate Services and Long & Foster Real Estate announced Tuesday a new partnership with RealScout to bring the Buyer Graph to their respective markets.

RealScout’s Buyer Graph aims to empower real estate companies with a platform that allows buyers, sellers and their agents to leverage homebuyer behavioral data.

“As one of the first brokerages to bring RealScout to the Midwest and Mid-Atlantic regions, we’re pioneering an experience for our clients that will transform how they work with our agents,” Howard “Hoby” Hanna, president of Howard Hanna’s real estate brokerage said. “This technology gives us unprecedented insight into homebuyer demand, which ultimately helps us to get the best deals for our buyers and sellers.”

The platform distills aggregated data from homebuyers to determine market insights, ideal price points and other information for agents. It also gives buyers a better sense of what their competition is looking at and their buying ability.

RealScout’s platform, in addition to the buyer graph, offers a listing search and alert platform to connect agents and consumers. All of the brokerages involved will be able to securely collaborate on the collected data.

“Providing a compelling online experience for our customers is a must,” Joan Docktor, president of Berkshire Hathaway HomeServices Fox & Roach Realtors said. “With RealScout, our customers are getting a top-tier home search experience, while our agents enjoy the productivity and conversion gains of RealScout’s agent platform.”

The Buyer’s Graph was launched in New York City last month, with Brown Harris Stevens, Douglas Elliman, Halstead Real Estate, Bond Real Estate, Engel & Völkers, Stribling and Associates, and Warburg Realty all signing on to participate.

In addition to announcing the expansion of the Buyer’s Graph platform, RealScout also announced some changes to its executive staff. Arthur Kaneko, formerly the company’s chief operating officer is now chief executive officer, and Andrew Flachner, formerly chief executive officer is now president.

“My commitment is to continue delivering easy-to-use yet powerful technology that benefit our customers’ day-to-day, while also enabling them to build strategic, long-term value around their data,” Kaneko said. “I’ve always believed that the future of real estate will still depend on the human collaboration between brokers, agents, and consumers. That’s why we strive to build technology that empowers and catalyzes this collaborative process, instead of disrupting it.”

Kaneko joined RealScout in 2014, and has led their sales, marketing and operations organizations at various points throughout his tenure with the company. He was also central to RealScout’s product and corporate strategy. Prior to joining the company, he was the investment vice president at DCM Ventures, an early-stage venture capital firm and early investor in RealScout.

Email Patrick Kearns

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Prepare for this fall with top agents & brokers at Connect Now on September 21.GET YOUR TICKET×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription