How to attract Gen Z: Avoid these 3 outdated marketing mistakes

Gen Z values authenticity, connection and vulnerability. Passive advertising online won't work, take it from a Gen Zer

Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the common marketing mistakes I’ve seen.