5 things real estate agents should know about Generation Z

How today's teens shop, virtually connect and ponder homeownership
  • Generation Z, the under-18 age cohort, will shape the way agents do business, according to real estate exec Sherry Chris.
  • Teens trust their friends more than online reviews and like to go to brick-and-mortar stores to check on product quality.
  • They have limited attention spans and use Instagram and Snapchat, but Facebook is for "older people."
  • They'll buy homes when they're ready and expect their agent to guide them.

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Tired of hearing about millennials? Well, a new age cohort is nipping at their heels: Generation Z. They're the kids under 18 who think Facebook is for old people, have never known a world without the internet, and though they may not be old enough to drive, do want to own a home someday. Attendees at this year's National Association of Realtors’ annual conference got to hear from a panel of five real, live Gen Zers (ages 11 to 17) and hear about how they shop, their social media platforms of choice and what their dream homes look like. Despite the tiny and limited sample size (the kids were children of conference attendees based in the Orlando area), these habits may be indicative of what real estate agents and brokers can expect for their businesses in the future. Sherry Chris "Generation Z are the teenagers of today that will shape -- and are already starting to -- the way we live, the way we function and the way we do business," said Sherry Chris, president a...