They’re the kids under 18 who think Facebook is for old people, have never known a world without the internet, and though they may not be old enough to drive, do want to own a home someday.
- Generation Z, the under-18 age cohort, will shape the way agents do business, according to real estate exec Sherry Chris.
- Teens trust their friends more than online reviews and like to go to brick-and-mortar stores to check on product quality.
- They have limited attention spans and use Instagram and Snapchat, but Facebook is for "older people."
- They'll buy homes when they're ready and expect their agent to guide them.