Inman Connect sessions are on video replay. Tune in for winning strategies, and discover what’s next in real estate. Session videos, livestream access and event discounts for Connect are all exclusive to Inman Select subscribers.

Getting a higher attach rate on affiliated services like mortgage, title and escrow, has long been heralded as a path to more profitability for real estate brokerage and iBuyer startups.

The key to success is in the type of agents you employ and your business model, said Paul Hurst, the vice president of venture investments at First American, during an Inman Connect in New York panel.

HomeServices of America has had an integrated model for more than 20 years, but only about 20 percent of brokerage service consumers are also using HomeServices of America for an affiliated service, said Clelia Peters, the president at Warburg Realty and Inman editor-at-large.

That low attach rate is a result of the agent as an independent contractor business model, according to Hurst. His company finds the 1099 model, which most brokerages are, has about a 20-23 percent attach rate.

“And frankly, you have to offer a panel of best-in-class providers,” Hurst said.

With the W-2 model — like Redfin, for example — you can start to direct the transaction a little bit more, Hurst explained.

Tune into the full video above, or check out the article.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. 

Email Inman

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription