Asteroom has been rolling out a series of affordable updates to address growing demand for ways listing agents can compete for online market share.

Virtual tours were on the rise before pandemic-based business restrictions changed how the industry markets homes.

However, 2020 forced the category’s evolution, augmenting it from a slick marketing value-add to a listing presentation necessity.

Technology providers responded to the demand in-kind, rapidly deploying many tools to create and distribute video and streaming content for listings.

To compete in today’s online tour space, industry vendors need more than a way to screen-share a property, a fact that wasn’t lost on Asteroom. This popular online tour company has established partnerships with 15 brokerages, including Berkshire Hathaway Home Services Fox and Roach, exposing their product to more than 10,000 agents. It’s also a partner of MoxiWorks, a well-known real estate technology company.

Asteroom has been rolling out a series of updates to address the growing demand for ways listing agents can compete for online market share. In cases where a computer screen is the only window into a potential new home, sellers need to give the market as much information as possible, a concept the segment’s forefather Matterport knows well.

And that’s who Asteroom is aiming to unseat. According to the company, users created more than 12,000 tours using the app in 2020, and its 3D tour business increased by more than 1,000 percent.

The app can capture room scans from multiple devices, but it works best when connected to a smartphone, modular fisheye lens and rotating tripod mount.

Asteroom’s tours include dollhouse views and captures of a home’s exterior, such as pools, patios and fenced backyards.

Asteroom has recently added 2D floorplans to its product offerings, which are useful for quickly digesting room dimensions and enhancing listing collateral.

The company also launched a 3D virtual staging service to compete with known providers such as RoOomy and BoxBrownie, which also offer 3D tour creation.

This year, Asteroom will begin offering its customers 10 high-resolution, MLS-compliant photos to use in their marketing. The images are sourced from the tour.

Image enhancement is also included in its tour and staging services, which like others in this space, consists of bracketing touch-ups of exterior views and internal adjustments.

With its under $50 package cost, Asteroom aims squarely at listing agents who work median and below price points. The kit — rotator, lens and tripod — costs only $99, and virtual staging is $60 per room.

It’s becoming clear that the competition for online home tour providers is approaching CRM territory.

And the industry will be better for it.

Have a technology product you would like to discuss? Email Craig Rowe

Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
The best event in real estate kicks off next week! Tickets are selling quickly.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription