Pulse: The books that should be on every agent's summer reading list
Just in case you're in the throes of planning what your summer will look like this year, here are a few books to consider adding to the season's reading list
by Inman | Jun 30
Beta tested for 3 years, this CRM is set for early 2021 launch
Developed by a high school dropout and aerial photography pioneer, CRM will focus on agent websites, property marketing and customer relationship management
by Craig C. Rowe | Jun 29
Feeling stuck? 8 strategies for overcoming productivity hurdles today
As a real estate agent navigating business from home through the pandemic, you've likely been interrupted by at least one of these roadblocks. Here are a few common everyday hurdles and strategies to overcome them
by Stacey Soleil | Jun 29
Want to generate leads? Focus on ramping up organic traffic
Investing in personalized content is an effective approach to drive traffic and convert leads at a successful rate. Here's how agents can harness the power of content marketing and saved jump searches to gain a competitive edge
by Brandon Doyle | Jun 29
The Inman Handbook on communicating in our new normal
Improve your personal and professional performance with our guide designed to help you better communicate and connect with others and with yourself
by Christy Murdock Edgar | Jun 29
Zip Your Flyer announces eVIDEOS, dynamic content for social media marketing
The Seattle-based, family-owned company helps agents market listings to other agents, and it is now producing animated social media posts for multiple networks
by Craig C. Rowe | Jun 26
Not like all the rest? 5 lesser known CRMs that should be on your radar
Opinion
Rich in innovation, the CRM segment of tech is popular, but there is no one-size-fits-all solution. These products might not be top-of-mind, but they are worth checking out
by Craig C. Rowe | Jun 26
Bring your design in-house with RelayThat's easy-to-use tools
Opinion
Another option for agents and marketing staff looking to bring their design in-house, this web-based marketing resource provides creative cues, just enough brand control and plenty of value
by Craig C. Rowe | Jun 26
Want a 95% retention rate? Here’s how this 180-agent team does it
Higher retention means a more cohesive culture and more highly trained and seasoned agents serving your clients
by Adam Hergenrother | Jun 25
3 ways to make this summer a productive one
Summer might look a little different this year, but that doesn't mean teams shouldn't ready themselves for high volumes of business. Here's how to stay productive this season, while making sure to carve out some time for rest and relaxation
by Mauricio Umansky | Jun 25
12 action items for finishing the year strong post-lockdown
Although we're about to ease into a summer of uncertainty, agents still have an opportunity to take advantage of the months ahead and rev up their business — and they can start by tackling these 12 strategies
by Jeff Glover | Jun 25
Pulse: What book should be on every agent's summer reading list?
This week, we're asking you to share some of your favorite real estate reads — something you find yourself picking up and thumbing through over and over, while learning a new skill every time
by Inman | Jun 24
Pulse: The team building ideas motivating readers this summer
Last week, we asked what team building activities readers participated in that boosted motivation and renewed excitement for work. Here’s what you had to say
by Inman | Jun 23
Cloze excels in empowering real estate relationships
Opinion
First reviewed 5 years ago, this powerful, mobile-first CRM continues to standout as an advanced way to focus on existing relationships as a source of new business
by Craig C. Rowe | Jun 22
Habits, routines and rituals: 8 steps to being more productive
Having trouble developing successful and effective habits, routines and rituals that stick? Here are eight steps you can take toward that goal
by Teresa Mack | Jun 22
6 tips for making sure prospects find you online
To the thousands of people searching the internet for information on neighborhoods, properties and agents, your online presence is your first impression and your best chance to impress. Here are some ideas to take it to the next level
by Brandon Doyle | Jun 22
Want a highly effective team? Adopt these 3 habits
Prosperity comes from developing personal effectiveness and nurturing healthy relationships with team members
by David Parnes AND James Harris | Jun 18
4 things we learned from our most beneficial team training
Pandemic or not, there are always going to be opportunities in the marketplace, so it's important to know how to find and identify them. Here's what one team learned during a training course on winning in today's market
by Kevin Kauffman | Jun 18
How to energize your agents without breaking the bank
As long as I pay attention to the agents and see them — really see them — and their basic needs, I don’t have to spend money on higher splits or fancy lattes
by Erica Ramus | Jun 18
Pulse: What team building ideas have motivated you this summer?
This week, we'd like to know what team building activities you've either hosted or participated in that boosted motivation and renewed your excitement for work
by Inman | Jun 17
Pulse: How leaders have stepped up in the past few months
This week, our readers tell us the different ways their leaders have provided comfort, support and motivation during this time of uncertainty and hardship
by Inman | Jun 16
Want to get the most out of your CRM? Do this
This methodology is not a one-size-fits-all segmentation outline. Part of building a database is making it personal for you. However, it's a good place to start
by Brandon Doyle | Jun 15
Stop the distractions! 7 ways to be more productive on the daily
As the country reopens and we get busier, it's important that we set boundaries and stick to a daily routine. Here are several ways we can stay on task in a world full of distractions
by Missy Yost | Jun 15
9 tips for making online leads 'stick' with you
It’s common for prospective clients to contact multiple agents when they need help. So, why would they pick you when there are so many other options to choose from? Here are nine tips to help you hold on to those precious online leads
by Andrew Fortune | Jun 13
PlanetRE's consumer app is more MLS than search friendly
Opinion
Partnering with MLSListings, Inc. of Northern California, the software company's consumer search app misses the mark on several fronts but mainly in its core purpose: consumer home search
by Craig C. Rowe | Jun 12
How to make your business more efficient with a CRM
Use this time to do the foundational administrative work that agents can never get around to — like implementing a customer relationship management system
by Kathleen Black | Jun 11
How to find business when it's not coming to you
Now is the time to take charge and remind yourself that there are still opportunities in today's world. Be proactive, resilient and willing to seek out opportunities even when they're not exactly knocking on your door. Here's how
by Ron Wynn | Jun 11
Don't let uninvited guests derail a productive Zoom meeting! Ramp up security
Zoom allows real estate professionals to maintain much of their business efforts, from farming to showings and closings, which is why, despite security concerns, Zoom still reigns supreme as videoconferencing tool of choice. Here are a few extras to consider for secure meetings
by Aaron Stelle | Jun 10
Pulse: Have your leaders stepped up in the past few months?
This week, we're asking you: How did your leaders provide comfort, direction, support and even inspiration during this time of uncertainty and hardship?
by Inman | Jun 10
Pulse: How you're prioritizing your 2020 goals now
Last week, we asked you how you're shifting and readjusting your goals for the year, in light of everything that's happened in 2020. Here's what you had to say
by Inman | Jun 9
Your CRM is the lifeblood of your business — so nurture it
Clients want to work with people they trust — which is where the CRM comes in. A properly organized, categorized and cultivated database can help you not only manage, but also strengthen client relationships. Here's why
by Brandon Doyle | Jun 8
Brown Harris Stevens' agent platform 'couldn't have come at a better time'
The long-standing, NYC-based urban luxury independent has developed an agent productivity solution called MAIA. It rests on a Salesforce backbone
by Craig C. Rowe | Jun 5
Real Vision is the real deal for one-stop listing marketing
Opinion
The Toronto-based photography and 3D tour provider puts a very slick, all-inclusive spin on getting everything you need to visually market listings — at an affordable price
by Craig C. Rowe | Jun 5
Homesnap's Mazur: It's time for agents to go all in
In multiple talk tracks at Tech Connect, leaders in sales, fintech and proptech all agreed on one thing: The COVID-19 pandemic has totally changed how people market, sell and buy real estate
by Craig C. Rowe | Jun 4
4 tips to boosting team productivity in the new world
Opinion
As we enter a time of recovery, our eyes go toward rebuilding. Team leaders can start with improving team productivity using these tips
by Chris Pollinger | Jun 4
Want to keep your online profiles on point? Here are 5 tips
What people see when they Google you matters, especially when it comes to old and outdated profiles. Controlling your online presence is tricky, but doable. Just have a little patience, and follow these five tips
by Andrew Fortune | Jun 2
Inman explores the New Productivity this June
Find the tools, skills and insights needed to thrive this summer
by Inman | Jun 1
Elegran's Alfred is light, smart proptech for NYC agents
Opinion
The small New York City brokerage has always been tech-focused, but growth and the need for more business efficiencies led to the development of Alfred, an in-house lead and marketing solution
by Craig C. Rowe | May 29
All Inman content related to running your business in this unprecedented time
Here's how to keep your business moving as the situation shifts
by Inman | May 29
Your profiles matter! Take time to perfect them
Opinion
Now is the time to give your web presence a second look. Follow these steps to create a profile potential buyers will gravitate toward
by Jay Thompson | May 27
Newest version of Top Producer proves why so many agents still rely on it
The Move, Inc. CRM has been around for years, first reviewed in 2015. It's new version, X, has upped its user experience with speed, integrations and added coaching tools
by Craig C. Rowe | May 19
Dear Marketing Mastermind: What can I do right now to boost my business?
Opinion
Forget long-term solutions and wait-and-see options. Here's what agents and brokers can do right now to feel better about their businesses
by Christy Murdock Edgar | May 12
Lone Wolf's new Marketplace spreads tech wealth industrywide
The new online offering provides countless Lone Wolf customers and members of partnered associations a place to access multiple technology vendors, making it the Netflix of proptech
by Craig C. Rowe | May 11
IXACT Contact’s full-service updates make building relationships a breeze
The CRM has been an industry staple for years. It's now faster to get up and running, and social-savvy agents can automate popular content sharing
by Craig C. Rowe | May 4
Stop already! 12 things agents shouldn’t be doing right now
Opinion
This unique moment is a time to rise up and be better, so start by doing better
by Nicole Solari | May 2
Should you RSVP to open house app Block Party?
Opinion
There's potential in this free app's value to open house marketing, but its developer needs to delve deeper into its competition and find out more about how agents leverage open house contacts
by Craig C. Rowe | May 1
PureAgent CRM launches video marketing features after yearlong beta test
The upstate New York proptech has released a new version of its CRM — in the works for 3 years — with live tour and video messaging functionality
by Craig C. Rowe | Apr 29
True or false? TruPlace has what agents need to market homes during a pandemic
Opinion
With a number of photography and virtual showing experiences, TruPlace is showing it can compete with the top of the market. It only needs to enter more markets to gain a strong hold in the industry
by Craig C. Rowe | Apr 24
Terradatum announces Listing Home Run for automated video marketing
Market analytics company is using MLS listing data to help agents quickly roll out property videos and web content for only $29.95 per listing
by Craig C. Rowe | Apr 22
27 tech terms every agent should know
The industry is becoming ever-more technology driven, digital and at arm's length. These common terms can help you understand what technology vendors are trying to sell you
by Craig C. Rowe | Apr 22
How curbside closings are keeping the market moving
An Atlanta real estate law firm has been conducting mobile closings for 14 years. A global pandemic has given their model, as well as emerging closing technologies fresh, much-needed attention
by Craig C. Rowe | Apr 21
The deal is digital: A guide to handling it online from lead to close
The fax machine is finally put to rest. With the onset of e-closing platforms and RON, the real estate sales cycle is 100% online, mobile and in the cloud. Here's a quick list of vendors for each phase of the deal
by Craig C. Rowe | Apr 17
BoxBrownie releases native 360-degree tour platform
Award-winning image editing and marketing company has grown rapidly by editing others' work. Its new immersive tour product can be created with minimal imagery using affordable cameras and published in 24 hours
by Craig C. Rowe | Apr 8
Agent Icon makes social media imagery a no-brainer
Opinion
The on-demand marketing content provider debuted at Startup Alley two years ago and at ICNY20, revealed its newest feature, a slick, text-based social media content delivery service.
by Craig C. Rowe | Apr 3
3 essential steps for a united real estate team
A team is a successful team. Here’s how The Agency agents get it done
by David Parnes AND James Harris | Apr 2
6 hidden Zoom features that'll boost your video skills
It seems like everyone is turning to Zoom while social distancing. From creating fresh backgrounds to freshening up your face, these next-level features will enhance your experience
by Craig C. Rowe | Apr 1
Transactly raises $3M to boost outsourced transaction coordination
With a total of $4.7M raised in 2 years, the company is aiming to win the market for outsourced transaction coordination. While its software can be used for free by agents and brokerages, the company charges for use of a designated transaction coordination
by Craig C. Rowe | Mar 31
New agent-developed app assigns and pays agents for side work
Led in part by a Portland, Oregon-based Keller Williams agent, BrokerHive assigns tasks and pays agents to support their colleagues, helping new agents learn and top producers to keep producing
by Craig C. Rowe | Mar 20
10 simple ways to engage kids struggling with social distancing
As schools begin shutting down, parents are wondering how to balance working at home with children. Here are some ideas you can implement to alleviate cabin fever
by Marian McPherson | Mar 19
Got cabin fever? Here are 104 ideas to keep you sane
From the business building to the silly, there's something for everyone on this list
by Jay Thompson | Mar 18