Consumers don't follow brands. They follow people. Real's Jason Cassity teaches you how to lean into authenticity to make your content more effective.
Here's what TV's favorite coach can teach agents about starting over in a new niche, new market or new brokerage.
New Delta Media survey data shows AI holdouts among real estate brokerages have nearly vanished, while Roomvu and ClearValue roll out tools automating recruiting and appraisal assignments.
Clients are showing up with ChatGPT-sourced advice that's flat wrong. Scott Coggins shows how agents can spot the errors before they blow up a transaction.
The gap between an AI estimate and reality nearly tanked a closing, raising a bigger question: How much should buyers trust a bot over their agent?
Rechat has launched an MCP Server integration with Claude and ChatGPT, letting agents manage contacts, marketing and deals without opening the app.
Breezy's Underbuilt Radar now lets homeowners buy an $89 zoning and build-potential report on any address, no agent required.
Daily stressors, failing deals and a slow market can snuff an agent's spark. EXp Realty COO Wendy Forsythe said there are six steps to getting it back.
Shilo's sales coaching platform beat out Palazzo and Upfront to win Inman's first pitch battle, which was judged by five industry leaders at Inman Connect San Diego.
Constant Contact launches a real estate-specific platform serving brokerages, franchises, associations and MLSs, betting on relationship marketing over AI lead-gen.
Inman and Lofty unveil Ask Inman, Social Studio and an AI certification program for agents, with a January rollout planned.
Ex-OpenAI exec Zack Kass told Inman Connect San Diego that housing costs are a policy failure, not a tech one — and AI won't fix that on its own.