Want to be a million-dollar producer? 3 mindset shifts you need to make
When giving advice about making it in real estate, agents often talk about lead generation, follow-up, working your sphere and other strategies. What they don't talk about is mindset — an equally important aspect. Here's how mindset can catapult you to success
by Smita Singh Oct 5
Is your online presence on point? Here's how to find out
Here’s what real estate agents need to do to expand their online presence and get the most from digital marketing efforts
by Jimmy Burgess Oct 1
Showingly proves itself a comprehensive tool for showing property: Tech review
Companies seeking to organize and track consumer interest in their listings could realize benefits in using this app, as could MLSs seeking an alternative software in this category to offer members
by Craig C. Rowe Oct 1
3 tips for breaking into the luxury real estate market
Confidence is key if you're in the business of buying and selling real estate, and it's especially crucial if you're trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few
by Santiago Arana Oct 1
Want neighborhood expert status? 9 shortcuts to learning your market
To become the local expert, you have to earn it by building your market knowledge and reputation. Here's how to get there faster
by Jay Thompson Sep 21
4 ingenious ways to take advantage of a market slowdown
Three broker-owners share how real estate agents can make the best of a seasonal slowdown with upgraded marketing, better training and much more
by Marian McPherson Sep 21
Lone Wolf's Recruit helps brokers sniff out the best agents
Opinion
The recruiting management solution will help brokerages maximize their recruiting effort ROI and find more agents who are likely to succeed
by Craig C. Rowe Sep 17
5 top agents share how they're preparing for fall success
Using rent-to-own platforms, helping buyers secure a home, doubling down on your niche market — 5 agents share how to make this fall your best yet
by Marian McPherson Sep 8
Instagram and Facebook made easy: 30+ tips every agent needs
Here are the tools you need to make social media nearly effortless from social media guru Katie Lance
by Katie Lance Sep 4
Looking for a mentor? 5 questions to guide you
Picking a mentor to help guide you throughout your career — especially as you're starting out in real estate — can make a world of a difference. If you're looking around for the right person, here are a few things to consider
by Santiago Arana Aug 31
4 can't-miss sessions at the WomanUP! conference
The California Association of Realtors' annual WomanUP! conference kicks off this week. Here are four sessions to add to your calendar
by Marian McPherson Aug 31
3 ways to spice up your video content with this trending strategy
Edutainment, a marriage of education and entertainment, is playful but informative and can go a long way in capturing — and keeping — your audience's attention. If you're ready to dream up some "edutaining" video content, here are a few ideas to get you started
by Katie Lance Aug 28
Inman Review: Hate writing listing descriptions? Agently's AI can help
Opinion
There are plenty of dismal writing efforts that somehow make it into the marketplace (sorry, it's true). So, if you're willing to admit you're part of the problem, Agently can help you look like a better writer to your sellers
by Craig C. Rowe Aug 27
Lone Wolf buys Propertybase in 5th acquisition this year
Propertybase's flexible suite of front- and back-office features is expected to broadly enhance Lone Wolf's technology appeal to brokers and teams
by Craig C. Rowe Aug 25
Are your agents on track? 4 steps for keeping them on goal
With the market starting to cool, now's a good time to check in with your agents. Are they on track with their goals? Here's how to make the most of agent check-ins and successfully plan for the upcoming year
by Erica Ramus Aug 25
Are you ready to commit? 8 steps for making solid decisions
How do you know if you'll commit to a new tool, program or resource? Too many agents give up before seeing their goals through, so before you pull the trigger, use these steps to determine if you should move forward
by Jeff Glover Aug 25
'Profit is in the details': How to make your CRM pay off
Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here
by Bernice Ross Aug 24
Inman Review: GetAccept helps agents stay in touch and convert leads
Opinion
Built outside of real estate for business-to-business sales with strong CRM roots, GetAccept is a sales support software that occupies a rare spot between CRM and transaction manager
by Craig C. Rowe Aug 20
What's next? 3 ways to develop your leadership skills
After learning all the technical skills needed for the job, leadership and hard work are essential to success in this industry. These tips will help new (and seasoned) agents become natural leaders
by Mauricio Umansky Aug 5
How to beat rejection before it beats you
Dealing with rejection is never easy, but staying positive and learning from the past will benefit you in the long run. Here's how to bounce back when you've been shot down
by Santiago Arana Aug 3
3 brokers share 7 tips for guiding new real estate agents
Three real estate brokers share how they help new agents navigate bidding wars, manage finances, and keep their sanity while building their business
by Marian McPherson Jul 30
Auctm updates empower brokers and team leaders to coach, decide and plan
From rich charts to simple lists of effective lead sources, Auctm quickly diagnoses a brokerage's performance shortcomings and offers alerts and recommendations on how they should be fixed
by Craig C. Rowe Jul 30
Tech-leaning condo management firm Daisy officially launches in New York City
Expanding to thousands of members throughout New York City, the company states its product's mission is to help building management provide an enhanced living experience for residents
by Craig C. Rowe Jul 27
Overwhelmed by social media? Here's a step-by-step guide for growth
When you’re ready to grow your business, social media will be one of your most important tools, and building a content calendar will help you automate your efforts
by Jimmy Burgess Jul 25
‘The burnout is real’: Team leaders share how they’re fighting back
Team leaders at Sotheby's and Keller Williams discussed steps their teams are taking to finish the summer strong at Inman Connect on Tuesday
by Daniel Houston Jul 20
How to create a solid daily routine that'll set you up right
Establishing a new routine is not easy, but it can make all the difference in your life. Choose your struggle, make small changes, and get ready for big results
by Adam Hergenrother Jul 19
The handwritten note how-to every real estate agent needs
Here, you'll find the elements of a quality handwritten note and how to easily format them using examples — plus five common real estate scenarios and the templates you'll want to steal over and over again
by Christy Murdock Jul 16
The smart agent’s guide to building relationships now
Here, Inman contributor Jimmy Burgess will show you how to launch your marketing efforts inexpensively and build those lifetime relationships using the most convenient, time-saving tools. Plus, he’ll arm you with a solid strategy that generated him $11 million in listings — in three months
by Jimmy Burgess Jul 15
When things go south: 6 tips for fixing virtual meeting problems
Technology problems in virtual meetings are part of the landscape. From arriving early to troubleshoot problems to switching to audio-only mode, here are a few nifty tips that'll help you keep interruptions at bay
by Bernice Ross Jul 14
Lone Wolf revamps its electronic signature solution, Authentisign
It's mobile responsive and 60% faster from document generation to execution, and the new version of Lone Wolf's Authentisign will roll out in phases across the United States this year
by Craig C. Rowe Jul 13
3 biggest mistakes you're making with your website content
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
by Kate Hulbert Jul 12
new agent marketing timeline
As a newbie with little experience, whipping up a robust marketing plan can feel like an impossible task. Here is a month-by-month breakdown to get you through your first year in real estate
by Christy Murdock Jul 10
The Real Word: How is the end of remote work impacting markets?
Opinion
This week on The Real Word, Byron Lazine and Nicole White discuss how an end to remote work is impacting real estate markets. Plus, iBuying activity and Instagram’s new focus
by Byron Lazine Jul 9
Show your thanks: 8 simple ideas for celebrating your agents
Setting aside time to honor and celebrate your agents' successes will make them feel valued and appreciated. Here are some small gestures that can go a long way in boosting morale
Freshly licensed? 10 tips for getting the most out of your career
Money, satisfaction, enjoyment — here’s how to have a more gratifying career
by Christy Murdock Jul 7
Inman Review: Property managers have a smart, efficient partner in Leonardo247
Opinion
Leonardo247 serves as a bonding agent between the known and unknown of managing multiple large apartment communities
by Craig C. Rowe Jul 2
How to lead meetings that aren't a waste of time
Effective meeting leadership means having a purpose, sticking to your agenda, being courteous of everyone’s time and assigning clear accountability for action items
by Chris Pollinger Jul 1
How this multifamily investor keeps his team on the same page
There are two keys to effective decision-making — assembling the right team and establishing a vision for that team. Here's how one investment firm works aligns everyone with company goals
by Michael Zaransky Jul 1
5 hard truths about starting a real estate team
When you embrace the struggle and find joy in the hard stuff, not only will you outlast your competition, you will achieve the fulfillment you're after. If you're building a team, here are a few tough realities you need to face
Shaker updates with MLS connectivity and text automation
The software can be scaled from individual agents to brokerages, and centers heavily on collaboration between colleagues, agents and leads as the basis of relationships
by Craig C. Rowe Jun 29
Are you poised for growth? 7 things top producers should do now
Set yourself up to thrive no matter what the market does in the future. Here are a few fundamentals to focus on today — to create new highs for your business
by Jimmy Burgess Jun 27
Give them leverage! 6 ways to help agents do more
Opinion
It’s a win-win when agents are able to have the freedom to be more focused, more fulfilled and more successful in the long term
by Adam Hergenrother Jun 24
'Fire yourself': KW expansion team leader on personal growth
Find out why Adam Hergenrother, a Keller Williams expansion team leader with 35 teams in 22 states, thinks getting out of your own way is the key to growth
by Christy Murdock Jun 21
Chris Stuart shares the key to sustainable real estate teams
Industry veteran and newly minted Place, Inc. President Chris Stuart shares his thoughts on real estate teams, simplifying the consumer experience and creating a winning business strategy
by Marian McPherson Jun 14
Why 'do what you love, outsource the rest' is bad advice
Opinion
While hiring staff to take on tasks you’re not best at is a common way of growing a team, it can be incredibly costly to hire out a task you haven't mastered yet. Here’s what you should consider before opting to 'hire it out'
by Jeff Glover Jun 14
7 marketing tools that'll help you strategize business growth with ease
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
by Jimmy Burgess Jun 13
Inman Review: VoxDirect makes text marketing simple
Opinion
A 'MailChimp' for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture
by Craig C. Rowe Jun 11
Email marketer ActivePipe rolls out brokeragewide nurture campaigns
Helping power the new service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020
by Craig C. Rowe Jun 10
4 steps to building an effective agent recognition program
Great work can easily fly under the radar, especially in the hustle and bustle of real estate. Now more than ever, it’s crucial for brokerages to implement programs that help give credit where it’s due. Here's how
by Katy Robinson Jun 8
10 ways being on a team will boost your career and improve your life
Opinion
From more leads and in-house training to a robust support system, there are many reasons why being on a team can lead to a more successful career and improved quality of life. Here are the top 10
by Carl Medford Jun 8
The New Normal: What if buyers no longer needed hand-holding?
Heated demand and short inventory are shaping our post-pandemic world, but thanks to increased technology and changed expectations, the end result might just be better
by Cara Ameer Jun 7
4 leadership traits you need to build a thriving real estate team
You can have the best systems in the world, but if you’re not a good leader, no one will be motivated to do their best for you or your clients
Tired of paying for leads? How to switch from buying to earning
This indie brokerage took online portal buys down to almost zero. If you’re looking to wean yourself off paying for leads, start here
by Erica Ramus Jun 5
5 do's and don'ts of navigating 'the homebody economy'
Navigating the homebody economy is new for all of us, but success will come when you get back to the basics: Offer something people need, meet them where they are, save them time and money, and design with humans at heart
7 daily habits of top producers that'll bolster your business
Here are 7 activities to help you implement a new strategy each day over the next week
by Jimmy Burgess May 28
The New Normal: What if meetings of the future actually saved time?
Opinion
Pandemic-driven tech facilitated a work-from-home lifestyle and made some aspects of real estate more efficient. Here's what realistic post-COVID meetings could be
by Jeff Lichtenstein May 28
Inman Review: Can Shaker rattle the transaction management space for teams?
Opinion
This team-focused transaction management solution eschews the weighed-down aesthetic of industry competitors to streamline deals and empower communications
by Craig C. Rowe May 28
So you want to write a book? 5 steps to plan it right
Whether you use it as a lead-generation tool or a way to share your vision with a broader audience, writing a book has its perks. Follow these steps, and you will be well on your way to becoming an author this year
by Holly Hudson May 27
Berkshire Hathaway HomeServices CEO steps down to lead Place
Place, Ben Kinney's back-end technology platform, has tapped BHHS CEO Chris Stuart to lead the company as its new president, Inman has learned exclusively
by Marian McPherson May 24
3 steps for reevaluating your business goals
Self-evaluation is always important. With limited hours in each day, real estate agents need to figure out how to maximize what they do best. Here are a few things to consider when updating your goals for the year
by Amy Galvin May 24
Need to dust off your LinkedIn profile? 3 steps for making it pop
If you aren't on LinkedIn already or haven't updated your profile in a while, now's the time to dive in. Here are a few ways to level up your LinkedIn game — and boost your connections
by Katie Lance May 22
Cost control time: 5 expenses indie brokers must watch closely
Not knowing your numbers and brokerage key metrics is the quickest path to business failure. Pay attention to cost control to increase your chances of growing a successful brokerage
by Erica Ramus May 20
3 ways agents can add leverage in their lives and business
Leverage allows for higher quality work and more time for new projects, which in turn helps you build a better client experience, get more referrals and have a life outside of your business. Here's how you can use it
by Kathleen Black May 20
6 resources every real estate agent should have on hand right now
Staying up-to-date with the latest resources, tips and tricks will help grow your brand, business — and bottom line
by Rainy Hake Austin May 20
5 ways to track and predict market changes
Opinion
Agents often get questions about the future of the market from curious consumers. Knowing how to answer them is key to building trust and establishing yourself as an expert in your field. Here are a few ways to stay in the know and spot patterns and trends
by Marco Del Zotto May 17
KvCORE's spring 2021 release is faster, smarter and connected
Updates to the user experience and some sharply engineered new functionality demonstrate why Inside Real Estate's flagship software remains an industry favorite
by Craig C. Rowe May 17
8 strategies to get more leads — and sell more real estate
With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies
by Don Wenner May 14
Want to be better at prospecting? 10 traits and strategies to adopt
As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of top sales professionals
by Todd Conklin May 14
Spread too thin? 3 ways team leaders can balance their workload
Although there are times when leaders have to double down and work long hours, that doesn't have to be the norm. Here are a few things you can do to make sure you are not spreading yourself too thin as a leader
by Adam Hergenrother May 13
Make the most of your time! 5 secrets of the uber-productive
What are the habits of highly productive real estate professionals — those who always outperform everyone else? Here are a few basic hacks the uber-productive understand and use in their day-to-day life
by Chris Pollinger May 13
Lone Wolf Technologies acquires LionDesk and HomeSpotter
'Ultimately, where we want to go is a fully connected digital platform with a single user persona,' said Lone Wolf CEO Jimmy Kelly
by Craig C. Rowe May 11
Tech Review: Smart Alto puts people first in its innovative lead qualification solution
Opinion
A alumnus of the Y Combinator startup program, Smart Alto leverages clever talk-tech, sales scripts and human ISAs to qualify leads and set appointments
by Craig C. Rowe May 7
Want to reach peak performance? 5 habits to get you there
There are so many ways for agents to be productive in this business. Here, Brittney Pino, top producer and broker-owner, shares her tried-and-true tips for achieving and maintaining your highest potential
by Ryan Rodenbeck May 6
Dotloop and Notarize launch long-awaited integration for users
Starting Tuesday, Notarize Business users can integrate their dotloop accounts for a seamless notarization experience between both platforms
by Marian McPherson May 4
Lone Wolf releases technology solution for recruiting
Targeted agents can be sorted according to performance, tagged for categorization and internal referral, and compared against currently high-performing internal agents
by Craig C. Rowe May 4
Buying frenzy sapping your energy? 7 ways to take action
In this market, agents are working around the clock to write offer after offer for would-be buyers while also trying to soothe their jangled nerves. So, how can they avoid reaching a breaking point?
Refreshed and nurture-savvy, Market Leader's CRM deserves your attention
Opinion
After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we're better for it
by Craig C. Rowe Apr 30
A top ERA broker shares his basics for recruiting and training
ERA Sunrise Realty broker David Moody shares why grit, perseverance and committing to 'doing things the right way' are the keys to creating a solid agent lineup
by Marian McPherson Apr 29
Shaker updates include in-deal text messaging and Dotloop integration
Text messaging gives agents and clients a fast, convenient way to keep deals progressing, and has become a ubiquitous sales and marketing channel for the real estate industry.
by Craig C. Rowe Apr 29
3 ways to harness the power of positive thinking in your business
Having the right mindset is vital for succeeding in this industry — especially in the midst of a topsy-turvy year for real estate. Here's how positive thinking can really make a real and dramatic impact on your business
by Santiago Arana Apr 29
How can brokerages better support teams?
Happy teams are less likely to leave your brokerage — that's why it's important to make sure they have the right tools, resources and training needed to succeed
by Kathleen Black Apr 29
11 tech tools that'll save you time — and drum up more business
Opinion
Automating your processes will allow you to focus more on building relationships — which is the key to taking your business to the next level. Here's a list of real estate tech that'll make your life easier
by Jimmy Burgess Apr 25
Buy and build with Welcome Homes' online new construction platform
Welcome Homes augments a streamlined business plan with dynamic 3D visualization to let new homebuyers build and buy directly from their browsers
by Craig C. Rowe Apr 23
Find the right fit! How to strategically hire brokerage staff
An effective team is comprised of talented individuals who complement each other’s strengths, visions and work ethic. Here are a few strategies for hiring brokerage staff across various departments — plus some positive qualities to look for
by Rainy Hake Austin Apr 22
Feeling overwhelmed? 4 skills new agents should master first
Navigating the many processes and moving parts of this industry can seem overwhelming — especially to newly minted agents. But you can't be all things to all people. Here are the main things you need to focus on
by Faisal Susiwala Apr 22
3 practical profitability hacks for brokerage leaders
By optimizing day-to-day operations and eliminating redundancies, brokerage and team leaders can create a more efficient company and increase profits. Here's how to get started
by Marion Weiler Apr 21
How to build a brand that elevates your business
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
by Mauricio Umansky Apr 20
4 fundamental skills agents need to brush up on right now
Are you practicing clear communication? Mastering the art of negotiation? No matter how many years you spend in the business, there are a few essential skills every agent should revisit and polish from time to time
by Santiago Arana Apr 20
WATCH: Back To Basics 101 — 3 tips for brand new agents
Rebecca Nazareth, Realtor with eHomes, shares her top tips for brand new agents in this competitive market
by Inman Apr 19
10 secret Instagram and Facebook features most agents miss
Stuck for content ideas? Need to better promote your listings? Want more reach? Here are the top hidden features you should know about in 2021
by Katie Lance Apr 17
WATCH: Back To Basics 101 — Don’t forget who you work for
Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients
by Inman Apr 16
Here's how I generated $11M in listings — in 3 months
Nothing is more impactful than letting homeowners know the value of their homes in the current market, and nothing will keep you top-of-mind more than this process. Enter the unsolicited seller CMA video
by Jimmy Burgess Apr 16
MailMatic wants to be in your 2021 marketing plans
Opinion
Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness
by Craig C. Rowe Apr 16
How authentic leadership fosters an attractive culture
The strongest influence on an organization’s culture will unquestionably be the leader’s motives, intent, character, style, personality and passion. Here's why it's important to foster a first-rate business culture — and how to do it
by Brian Walker Apr 15
My top Back to Basics tip? Answer the damn phone
Opinion
What's far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the phone
by Jay Thompson Apr 14
WATCH: Back to Basics 101 — Focus on relationship-building
Broker-owner Barbara Betts shares why it’s imperative to build trust with your sphere — those people who already know and like you
by Inman Apr 13
Pulse: Readers share how they're staying organized this year
There's no better time than spring to tend to the messy parts of your business and shake off the dust. This week, our readers share how they keep their work organized and decluttered
by Inman Apr 13
Buyer uncertainty stressing you out? 5 ways to stay sane in a hectic market
The extreme lack of inventory has agents in total panic mode. On top of their day-to-day roles, agents now more than ever also have to be friends, counselors and confidants. Here's how to manage the stress of it all
by Erica Ramus Apr 12
Inman Tech Review: JetClosing is fueling mobile adoption of digital title and escrow
Opinion
Maybe it feels to some that such a light, easy product can't handle the financial and metaphorical weight of a closing, but JetClosing is an app that proves otherwise
by Craig C. Rowe Apr 9
WATCH: Back to Basics 101 — Own your day
Senior Vice President of Windermere Services Michael Fanning explains why setting yourself up for success at the beginning of the day matters so much in your business
by Inman Apr 8
5 people to watch at RE/MAX as franchisor counts on investment pay-off
RE/MAX intends to keep its agent productivity throne and expects its tech acquisitions in the last couple of years to boost its bottom line in 2021
Dive into every Back to Basics story from this month
This month, we’re focused on making you more money. Here are the top stories from our Back to Basics series published thus far. We'll keep this list updated all month long.
by Inman Apr 7
Consumers read 10 reviews first! What's your review strategy?
Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should
by Lisa Suazo Apr 7
Pulse: How are you staying organized with an influx of business?
This week, we're curious to know: What habits help you keep your business organized? What's on your need-to-organize list this year, and how are you keeping your database and finances in tip-top shape?
by Inman Apr 7
Work smarter! 10 creative ways to reuse and repurpose your evergreen content
Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they're looking for
by Jay Thompson Apr 6
How to master inventory in a hot market
Opinion
What differentiates a rookie from a top-notch, seasoned pro, you ask? Well, it starts with an in-depth knowledge of the market and a knack for accurately gauging property values. Here's how you can hone that skill and set yourself up for long-term success
by Bernice Ross Apr 6
Forget time-blocking! Focus on these 5 time-management tactics
Opinion
Here’s a better approach to time management that’ll help you stick to your priorities and knock out those dollar-producing activities
Clear out the clutter! 3 ways to spring-clean your business
Every spring, we dive into the same tradition — clearing out the old and organizing the new. If you're ready to dust the cobwebs off your business and reorganize your work life for the better, here are a few tips to get you started
by Santiago Arana Apr 5
Focus! 4 simple tips for kicking distractions to the curb
By being too busy and constantly inundated with phone calls, notifications and emails, we have evolved into a culture that covets the grind. It really does not have to be this way. If you follow these tips and prioritize the task at hand, your focus will lead to success
20 tools to help you create killer video content
As any agent will tell you, video creation should have a special place in your marketing plan. Although it might seem intimidating at first, you'll quickly learn there are easy and cheap ways to level up your video game. Here are all the tools you'll need — from basic to pro
by Jimmy Burgess Apr 4
Want more sales? 10 lessons in the art of persuasion
There's no doubt that the art of persuasion has a critical place in real estate sales. Here's what agents can learn from bestselling author Daniel Pink's MasterClass on sales and persuasion
by Amie Quirarte Apr 3
How to create a timeless business plan
Whether you're a newly minted agent or an experienced pro, business planning can be a challenging task. But there's a simple-to-follow approach that'll help you create a timeless plan for your business — and it starts by answering these key questions
by Bernice Ross Apr 2
10 team-building basics every team leader should know
Opinion
No one said building a business was easy. But if you tap into these 10 team-building basics, you'll be on your way toward sustainable and scalable growth in no time
Make more money! Go 'Back to Basics' with Inman this April
For the entire month, we'll be laser-focused on what's working in the industry and how to set your business up for more profit
by Inman Apr 1
6 tips you should share with clients before they refinance
Opinion
The lending industry is up to its calculators in mortgage refinances right now. Hopefully most of them are going smoother than mine
by Craig C. Rowe Mar 27
The 4 most common communication errors team leaders make
As a team leader, you're expected to be a great communicator — but of course, that's easier said than done. Here are the top communication errors you might be guilty of without even knowing it (and how to fix those problems)
by Kathleen Black Mar 25
Not enough of you to go around? 6 time management tips for busy agents
Opinion
Imagine cutting your to-do list in half and being 2X-5X more effective? It's possible when approached with intention and clarity
by Adam Hergenrother Mar 25
Commission, appraisals, inventory: 11 challenges agents face today
Opinion
Last year forced real estate agents to adapt in an ever-evolving landscape. Here are the top challenges agents face daily
by Kuba Jewgieniew Mar 24
Marketing through video? Here's how to 10X your reach
To aid in your expanding marketing efforts, here are 5 simple types of videos you can easily make and creative ideas for pushing them out into the world
by Kendall E. Bonner Mar 23
Low inventory? 11 ways to generate more listings ASAP
Your ability to generate real estate listings will be key in 2021 being your best year in the business — take action now with one of these strategies
by Jimmy Burgess Mar 21
Joining Clubhouse? Get the lowdown on this buzzy app
By now, you've probably already heard of Clubhouse, the invite-only audio app that's taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started
by Katie Lance Mar 20
How to know when a team member is about to split (and what to do about it)
Like it or not, at one point or another, one of your team members is going to think about leaving. So, it's never a bad idea to be prepared, to know what an antsy agent acts like and how to have an exit strategy. Here are a few tips
by Kathleen Black Mar 17
Feeling overwhelmed, exhausted or distant? 8 ways to combat burnout
Taking a break helps minimize and prevent burnout, but to truly mitigate it, agents must practice good work-life balance that goes beyond taking a vacay
by Jay Thompson Mar 17
5 key motivational styles team leaders should know
Is your team feeling a little burned out? By discovering what motivates your agents, you will be able to create personalized systems and processes that increase their success — and happiness
by Kathleen Black Mar 11
How Google Alerts can help you stay on top of your business
Whether used for reputation management, keeping an eye on the agents you work with or getting an edge on the competition, Google Alerts are invaluable
by Jay Thompson Mar 10
HomeKeepr, now a MooveGuru product, announces service integration
Moving assistance solution MooveGuru now has the mobile app outreach and marketing power of HomeKeepr, acquired in 7-figure, stock-for-stock transaction. HomeKeepr will remain operating as a MooveGuru company
by Craig C. Rowe Mar 9
Transactly secures $3M amid rapid transaction coordination growth
CEO Bryan Bowles: 'We've grown at a pace greater than 25% month over month, on average, over the last 12 months'
by Craig C. Rowe Mar 8
Roomvu makes effective web video marketing fast and affordable
Opinion
Developed by a former high-producing Vancouver agent, the application centers on social video but can tackle much more
by Craig C. Rowe Mar 5
3 excuses agents make that sabotage their success
Without even realizing it, agents often get in their own way and self-sabotage their success by making excuses. As a result, they miss out on important opportunities to grow. Do any of these common excuses sound familiar?
by Kathleen Black Mar 4
Be your market's authority! 6 tips for getting more PR buzz
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
by Justin Tucker Mar 3
4 simple (but effective) strategies for fighting real estate stress
Real estate is rife with forces that threaten to drag agents down, which is why they have to learn how to combat day-to-day stress. Here are a handful of tips that can help you find some peace and keep anxiety at bay
by Michael Zaransky Mar 2
5 non-real estate classes that’ll make you a better agent
From improv to MasterClasses on persuasion, negotiation and, yes, even feeling confident in your own skin, these education programs will help you find self-assuredness and give you a leg up on your competition
by Kathleen Black Feb 25
Create a magnetic company culture by taking these 4 steps
Follow these proven practices to create a team culture that attracts — and retains — successful agents and employees
From cold to close: 3 tips for better digital lead response
In this multipart series, you'll learn about digital transactions from end to end and examine new technologies that can enhance the process. First up? Solutions that keep digital inquiries on the digital path
by Marvin Stone Feb 24
5 reasons to give your transaction coordinators a raise
From getting the most out of your transaction software to being the master of the office calendar, a transaction coordinator's value to an ever-more digital office environment is more valuable than ever before
by Craig C. Rowe Feb 20
360 tour provider Peek has big plans for the industry
Opinion
A NYC-based 360-degree tour provider adds a few sharp touches to make its offering stand above others on the market. With 4,700 tours in NYC, company plans call for expansion to Miami and LA
by Craig C. Rowe Feb 19
How to make 2021 your best social media year ever
Be more intentional with your social media strategy. Here's where to start and how to keep it consistent all year long while growing your reach
by Katie Lance Feb 14
Interest in Instashowing soars: Is it the next ShowingTime?
Opinion
A showing management solution for brokerages and multiple listing services, Instashowing does a terrific job of not overcomplicating the process of arranging a showing
by Craig C. Rowe Feb 12
Knock expands to Colorado Springs and Tuscon, now in 17 cities
Now available in 17 markets across the country, Home Swap helps sellers sell before they buy and move without worrying about showings, vendors and other traditional hassles of having a home on the market.
by Craig C. Rowe Feb 11
Want a more productive team? Here's the secret
When done right, this secret technique can help team members keep distractions at bay and focus on the task at hand. As a leader, here's what you need to know to keep their schedules in tip-top shape
by Kathleen Black Feb 11
Get your priorities straight! 10 questions assistants should ask
Assistants can dig into their leader’s thinking and leadership style even more to help shape the decision-making process by asking these questions
by Adam Hergenrother Feb 11
Pulse: Tell us about a time when tech saved the day
This week, we're asking you to share your best experiences with tech — those moments when you welcomed digital tools into your process with open arms
by Inman Feb 10
Pulse: Readers share the worst piece of advice they've ever received
This week, our readers share some of the worst counsel they've ever received from fellow industry professionals — and what they learned from their experiences
by Inman Feb 9
Need a boost? 6 motivational books that'll inspire you
Opinion
Fill your mind with uplifting material, and you’ll feel positive and motivated all year long. If you haven’t already read these books, add them to your 2021 reading list immediately
by Santiago Arana Feb 9
How to create top-of-mind awareness with e-newsletters
It’s one of the biggest ways people are staying in touch during COVID-enforced shutdowns, but how can you make sure your email blasts are gaining traction?
by Christy Murdock Feb 6
Virtual 3D marketplace All3D is here for real estate
Opinion
The 3D marketplace has grand plans for the real estate space, the first of which includes an experiential retail and photo-realistic virtual staging offering
by Craig C. Rowe Feb 5
How to cut through the noise in real estate right now
Real estate professions take in a deluge of information every day, and it can be a lot to contend with when you're just trying to build your business and serve your clients. Here's how to focus on what's important
5 telltale signs it's time to find a better brokerage for your team
Opinion
Moving your team is a much bigger deal than most realize. Planning is essential to keep your team's growth momentum during the transition
by Chris Pollinger Feb 4
Ticktock! 8 time-wasters agents should avoid
Opinion
Here’s a look at some of the biggest time-sucks real estate agents are up against in today’s world in hopes that you don't fall into these traps
by Jay Thompson Feb 3
5 simple (but effective) tips for stepping up your game
Developing confidence in your abilities and high-level knowledge of your marketplace will turn you into the sort of professional most clients seek out. Here are a few habits to adopt
by Anthony West Feb 3
12 ways to generate listings in a low-inventory market
Here are a few ways real estate agents can proactively persuade potential homesellers to put their properties on the market now
by Bernice Ross Feb 3
Pulse: How our readers feed their hunger for knowledge
This week, our readers share the many ways they stay up to date and informed. From podcasts to books, here's how you broaden your mental horizons as agents today
by Inman Feb 2
Running yourself ragged? 9 simple ways to show yourself a little love
Here are a few easy ways to make self-care a daily habit — and still get the job done
by Troy Palmquist Jan 31
Numa helps you respond to every lead, every time
Opinion
Using automated text responses for leads and clients, Numa is targeting real estate after success in helping small retail businesses never miss a call for new business
by Craig C. Rowe Jan 29
Why brokers need a dynamic leadership plan
At Inman Connect, leaders from BHGRE came together to discuss how brokers can better help agents build roadmaps, establish systems and remain 'dynamic'
by Craig C. Rowe Jan 28
5 qualities of standout high-performance team leaders
For performance-based teams, growth, efficiency and profitability are not just goals — they're absolute necessities. Wondering what it takes to lead a team like that? Here are a few must-have qualities
by Chris Pollinger Jan 28
Celebrate your agents! 4 ways to create a culture of recognition
Recognizing agents for their hard work is a good tactic for creating a culture that's conducive to success. Here are a few ways to celebrate your agents' wins and accomplishments
by Rainy Hake Austin Jan 28
Take care of you! 5 ways to practice next-level self-care
Self-care doesn’t have to be about bubble baths and mani-pedis — it's about prioritizing your needs and wellbeing. Here are a few ways to be healthier, happier and more productive
by Troy Palmquist Jan 28
Want a more balanced life? Adopt these 7 coaching principles
From shaving expenses to creating time for practicing extreme self-care, these are the main fundamentals you'll want to adopt for a more stress-free and efficient work and personal life this year
by Bernice Ross Jan 27
Pulse: How do you feed your hunger for knowledge?
This week, we're reaching out to ask you how you nourish your inner agent. Tell us about the resources you often turn to — podcasts, books, videos, social media and more — to expand your horizons
by Inman Jan 27
Agent Image debuts a new solution for digital listing presentations
The Inman Connect audience was offered a unique look at what website developers Agent Image believe is the future of listing presentations and online open houses.
by Craig C. Rowe Jan 26
Pulse: Readers share their recent work-related wins
For a much-needed boost of positivity, this week, our readers chime in with stories of their most recent accomplishments. Here are a handful of real estate wins you shared
by Inman Jan 26
3 essential uses of Excel for real estate investors
For those who know how to use it, Excel is a cost-effective, portable alternative to expensive industry programs. Instead of looking for specialized solutions, here's why this simple tool can get the job done
by Larry Alton Jan 26
6 brain-food podcasts to feed your inner agent
Podcasts are an easy way of injecting inspiration into your everyday life. Here are a handful of podcasts that can serve as great pick-me-ups throughout your day — especially when motivation runs dry
by Santiago Arana Jan 26
Virtual life stressing you out? 3 healthy habits to adopt
Digital tools keep us connected and productive, but overexposure can often have the opposite effect. Here are a few healthy habits you can adopt to boost your mood and keep your mental health in check
by Rachael Hite Jan 25
Recovering from COVID-19? 10 tips for returning to work
Take the time to thank your body daily for working hard to fight off the virus, and adopt these workflow strategies to improve your productivity and post-COVID sluggishness
by Stacey Soleil Jan 24
Phixer Mobile brings professional editing to DIY photography
Opinion
Photo editing service provider Phixer developed an agent-focused photography app that connects agents' photo libraries with its team of professional editors
by Craig C. Rowe Jan 22
RealtyFeed is crowdfunding a 'disruptive social network' for real estate
Looking for a minimum of $25K, RealtyFeed is a product of technology company Realtyna, and it aims to combine agent collaboration features with search tools for consumers
by Craig C. Rowe Jan 21
Pulse: Tell us about a work-related win you recently had
This week, we’re reaching out to readers for positive, feel-good workplace stories. We want to hear about your triumphs, both big and small
by Inman Jan 20
How to get the most out of Clubhouse
Opinion
People are spending hours a day on Clubhouse. Why? What are they getting from it? Is Clubhouse a useful tool for building businesses or brands? Let’s dig into the invite-only platform so that you can get the most out of your time spent
by Jay Thompson Jan 20
Agent/broker perspective: How can agents set goals with so much uncertainty?
Opinion
Start with what you know now, and then as market conditions become more predictable, the agent can set more rigid and challenging goals that keep her reaching for better production and efficiency
by Anthony Askowitz Jan 19
Retarget like a boss: How to boost your sales with advanced audience segmentation
Here’s a look at the latest trends in advanced audience segmentation and how to jumpstart your 2021 sales using Facebook Ads
by Victoria Kennedy Jan 19
Agents are happy with careers despite long hours: Inman survey
Inman's second-annual Agent Appreciation survey revealed that many agents are working every day of the week and that just as many are completely satisfied with their careers
by Jim Dalrymple II Jan 18
How to foster a culture of community during COVID and beyond
Creating a culture of community at your company will help everyone feel more appreciated, engaged and acknowledged — not just now, but into the future. Here are a few ways that you can foster that
by Jill Butler Jan 18
Live your best life! How you can make the most of 2021
Opinion
Looking for ways to make this your best year yet? If you want to make the most of each day, feel more balanced and foster positivity, start with these tips
by Troy Palmquist Jan 17
7 must-read real estate and sales books from 2020
Opinion
Every year, Inman contributor Brandon Doyle delves through newly published real estate and sales books so that you don’t have to. Here are his top finds
by Brandon Doyle Jan 16
Need print and social media marketing fast? Enter CoVault
Opinion
An agent from Victoria, British Columbia, has built a new listing and social media marketing solution for the busy agents everywhere
by Craig C. Rowe Jan 15
Are you a leader? Here's how to bring out the best in your people
By fostering an environment that allows everyone to be their best selves — staffers who genuinely want to do meaningful work, combined with happy agents who have what they need to succeed — you’ll create a win-win situation. Here's why
by Marion Weiler Jan 14
Pulse: Share a story about when an agent has helped you
When was the last time another agent supported you, offered advice or helped you in a major way? Show your appreciation to your fellow industry professionals!
by Inman Jan 13
Will these pandemic trends continue into 2021?
Opinion
2020 took some existing residential real estate trends and threw gasoline on them. This year, will we go back to the status quo or enter a new normal? Take a look at these trends, and decide
by Kris Lindahl Jan 12
'Do I sound too salesy?' 3 steps for selling in difficult times
Opinion
If you bear these ideas in mind and apply them when you can, you won't need to worry about sounding pushy or making people feel like they're just another customer
by Justin Tucker Jan 12
5 digital marketing topics that'll shape 2021
After hundreds of conversations with agents across the country, one real estate pro breaks down the main digital marketing topics that dominated the narrative — and consequently, business
by Aaron Lacey Jan 11
NestEgg cracks the code for small landlords and the agents who help them
Opinion
An exceptionally well-orchestrated rental business app for small landlords, you'll be hard-pressed to find a stone this software doesn't uncover
by Craig C. Rowe Jan 8
Knock makes Jacksonville its 15th Home Swap market
Jacksonville, Florida, marks Knock's 15th Home Swap market on its quest for 21 before the end of the year. Home Swap allows homesellers to make non-contingent offers on potential new homes
by Craig C. Rowe Jan 7
Asteroom shoots to become Matterport for the mid-tier market
Asteroom has been rolling out a series of affordable updates to address growing demand for ways listing agents can compete for online market share
by Craig C. Rowe Jan 7
Elm Street's Elevate gets new lead-gen capabilities after VoicePad acquisition
VoicePad's automated appointment setting and phone follow-up solution will be integrated with Elm Street's Elevate, an omnichannel marketing and sales support product for agents, teams, and brokerages
by Craig C. Rowe Jan 6
Pulse: What are you looking forward to in 2021?
There's so much optimism around this new year and the good things it'll (hopefully) bring. That's why, this week, we're asking you to share the things you're most excited for in 2021
by Inman Jan 6
Stalling on your 2021 business plan? 3 crucial components to think about
It's never too late to start, tweak or revisit your business plan. In fact, the beginning of a new year is a good time to think about your goals for 2021. When writing them down, consider these tips
by James Harris AND David Parnes Jan 5
5 ways agents can take advantage of the off-season
Most agents dread the off-season, but savvy agents see it as an opportunity. Use the winter months to make a plan, build relationships and research trends that will ultimately make you useful to your clients in the long run
by Ben Mizes Jan 5
Ascend Lead Sites is ready to elevate agents in 2021
Opinion
Rebranded from Zephyr Leads, Ascend Lead Sites focuses on offering IDX-powered websites for lead generation that rests on a fully featured CRM, content management system and a menu of digital advertising integrations
by Craig C. Rowe Jan 4
3 ways team leaders can help agents stay connected this winter
Work from home is here to say for the foreseeable future, and as a team leader, it’s up to you to remove any communication barriers and encourage your team to find the momentum to move forward. Here are a few tips
by Mauricio Umansky Jan 4
10 video influencers to keep on your radar in 2021
Here, we’re giving a nod to some of the industry’s best video creatives — those who know how to use the medium to make an impact and steer online conversation, all while staying true to their unique brands, styles and niches
by Megan Eskey Jan 3
Broker-built Stacks announces 2021 updates
Stacks app will go live with a number of new features and updates, including a significant price reduction and white labeling opportunities targeted at brokerages, teams, and coaching organizations
by Craig C. Rowe Dec 31
4 sales scripts every agent needs in 2021
As a team leader, introducing a handful of invaluable scripts to your agents goes a long way in helping them ramp up business in the new year. Here are a few worth knowing and practicing
by Kathleen Black Dec 30
KW Command launches into 2021 with new features
Opinion
Command's SmartPlan suite offers agents companywide access to colleagues' best ideas. Campaigns and Designs will power online marketing and branding
by Craig C. Rowe Dec 30
Pulse: What were your biggest challenges in 2020?
To say that 2020 was tumultuous is an understatement. So, before jumping into the new year, we’re asking our readers to share the major obstacles they worked to get past and rise above
by Inman Dec 30
Are you a top performer? 13 questions to ask yourself
What’s the difference between a top performer and everyone else? Even more importantly, how can you know where you stand? Here are a few questions that’ll help you figure out how you’re doing — and what you need to improve in 2021
by Bernice Ross Dec 30
Pulse: Readers share their New Year’s resolutions for 2021
2021 is all about starting a new chapter. So, this week, our readers share what they hope to achieve in the new year. From big, ambitious goals to the little things, here’s everything they had to say
by Inman Dec 29
So you want to be a high achiever? Adopt these 5 key habits
Being a top-notch agent is more than just about helping people buy and sell homes. It’s about honing the right mix of professional skills — and developing a mindset primed for success. Here’s how you can put in the work
by Faisal Susiwala Dec 29
5 nifty apps and software to help you achieve more in 2021
As an agent, you spend a lot of your time out in the field — which is why you need to have the right set of tech tools in your arsenal at all times. Here are a few invaluable apps that will make your work life easier and more efficient
by Santiago Arana Dec 29
Be prepared! 11 reasons agents might leave your brokerage in 2021
Every year, new agents join the office, and others leave. Your job as broker or manager is to look for red flags and identify which issues, life events or frustrations can affect your agents and staff members right now. Here are a few to watch out for
by Erica Ramus Dec 29
Inman Handbook on getting started with BoomTown
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
9 new real estate technology products that lit up 2020
Opinion
A number of new real estate software products emerged in 2020 — some from new companies and others from established players. Here are nine of them that stood out
by Craig C. Rowe Dec 28
How to blog your way through more website traffic
Don’t overlook the importance of blog posts for bringing in new viewers — and potential business. With a little effort and consistency, you can give your website a considerable bump in SEO, social media engagement and traffic
by Eric Eltzholtz Dec 28
10 superior agent bios — and how to reverse engineer yours
Struggling with writer’s block? Take a look at these stellar agent bios, and use their best features to guide your writing process
by Christy Murdock Dec 27
How to decide if you’re ready to open your own brokerage
The brokerage business is very different from operating a team. At the end of the day, it takes more than just a license to start and run a successful brokerage. Before you jump in, here’s what you need to prepare for
A simple way to recharge your team in 2021
To up your agents’ productivity, you have to give them the tools they need to achieve their goals — and that starts by understanding what those goals actually are. Here’s how you can gain valuable insight into their objectives and help them succeed
by Ryan Rodenbeck Dec 23
Dear Marketing Mastermind: What tech is must-have for 2021?
Find out which tech tools are paying big dividends for real estate pros with help from Jeff Lobb of SparkTank Media and Kenny Truong of eXp Realty
by Christy Murdock Dec 22
Agent/broker perspective: How should agents handle inexperienced deal partners?
An agent is tired of working with other inexperienced agents who lack basic professionalism. What should her broker say?
by Anthony Askowitz Dec 22
How to grow your inner entrepreneur in 2021
If you want to up your business' success and make a splash next year, you have to tap into your inner entrepreneur. Here are a few ways to get into the right mindset
by Mark Choey Dec 21
2 innovative team leaders share their secrets to success
Leaders Jonathan Spears and George Laughton shared the systems and tools that fuel their über-successful real estate teams during an Inman Connect workshop on Thursday
by Marian McPherson Dec 18
11 tech products we loved in 2020
Opinion
From digital closings to a powerful way to analyze your CRM database, here are 11 products that stood out in a year of remarkable evolutions in real estate tech
by Craig C. Rowe Dec 18
3 top-notch marketing courses to elevate your digital game
With these 3 courses available online and on demand, you can take your digital marketing game to the next level in 2021 — without giving up valuable time and resources
by Victoria Kennedy Dec 15
Pulse: Readers share the accomplishments they're proud of this year
It's been quite a chaotic year, and now that we're approaching the end of it, it's time to look back and acknowledge the major wins you accomplished
by Inman Dec 15
Sick of video calls? 3 strategies for fighting Zoom fatigue
Don’t let computer screen exhaustion ruin your productivity! Here are a few tips to help combat Zoom fatigue as we continue to navigate day-to-day business virtually
by Santiago Arana Dec 15
Crye-Leike Cloud to help train, power 3,200+ agents
Crye-Leike will now offer its 130 offices a range of marketing tools and training programs to navigate through in-house and external resources
by Craig C. Rowe Dec 14
7 lessons from 2020 that changed how we do business
Opinion
It has been one of the most unexpected and unpredictable years in modern history. What has the real estate industry learned from the events of 2020?
by Stacey Ross Cohen Dec 12
Digital closing tech JetClosing opens Austin office, its 5th nationwide
Operating in seven states and having raised $35 million to date, JetClosing is now running in the innovation hub of the southwest
by Craig C. Rowe Dec 11
Take control! 5 ways to generate your own leads
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
by Faisal Susiwala Dec 10
Pulse: What's one accomplishment you're proud of this year?
This week, we want to hear about your triumphs in 2020. What's a major win that you can't wait to share? How did you achieve it?
by Inman Dec 9
10 strategies for being more profitable in 2021
Want to be more profitable in this upcoming year? Here's how to work smarter, reduce expenses and find ways to make the best possible use of your time
by Bernice Ross Dec 9
Inman Handbook on unlocking the power of Homesnap
Find out how Homesnap's functionality is designed to benefit agents and their clients, and get the scoop on the company's many updates this year
by Christy Murdock Dec 7
ProperSign is another step toward fully digital transactions
Opinion
Built by the one-time CTO of a title due diligence firm, ProperSign will help real estate take another step toward 100% digital deal-making
by Craig C. Rowe Dec 4
BoomTown and Sisu announce formal, customer-driven integration
In another deep technical integration among big-name industry players, users of performance coaching software Sisu can link BoomTown communications to their goals and dashboards
by Craig C. Rowe Dec 3
5 things to factor into your team's 2021 business plan
Now that we're nearing the end of the year, it's time to tweak, edit and rewrite your business plan to ensure your team hits the ground running in 2021. Here are a few things to think about
by Kathleen Black Dec 3
3 tips for wrapping up 2020 on a positive note with your team
As we enter into a new year, it's important to review your team's strengths and weaknesses, and adapt accordingly. Here's how to prepare your agents to close out 2020 with energy and positivity
by James Harris AND David Parnes Dec 3
Stop the toxicity! 9 tips for avoiding bad behavior online
Opinion
When it comes to the few out there who are always angry, bitter and divisive — flush the toilet, and block them. No one has time or energy for toxic people
by Jay Thompson Dec 2
Mobile lead management and productivity app Quitchet makes solid upgrades
Opinion
First reviewed in 2018, the app launched with some bugs and UX challenges. It's since been updated, and now, it's ready for the open market
by Craig C. Rowe Nov 30
Want to hit the ground running in 2021? Follow these 8 steps
To make the most of their time, agents need to hit the restart button now — before jumping into the new year. Cross out these actionable items, and you'll kick off 2021 right
by Mayleene DeFreece Nov 28
Real Grader helps keep agents' online reputation on track
Opinion
Multifaceted technology service helps agents market and manage their digital footprint with tools for social media, contact sharing and profile monitoring
by Craig C. Rowe Nov 27
How smart tech can help reimagine homeowners' home offices
Home office as becoming a must-have in today's environment. So, this week, John Clancy digs into the trend, discussing the upgrades and new technology homeowners should invest in for a more seamless at-home working experience
by Brandon Doyle Nov 27
7 tips for better tech adoption within your indie brokerage
Communicate frequently during the ramp-up and training periods, and allow your agents to take ownership of the technology
by Craig C. Rowe Nov 24
How one indie brokerage grew its sales by thinking like a doctor
Mike Regan wants agents to get the same kind of prestige and respect as doctors and lawyers — and he's structured his brokerage to make that happen
by Jim Dalrymple II Nov 23
Pulse: How our readers cultivate a magnetic indie culture
This week, our readers chime in with their thoughts on what makes for a winning company culture — and how to go about cultivating an environment that encourages productivity and fosters happiness
by Inman Nov 23
Let go of conventional sales wisdom! 9 principles to live by
Making 50 cold calls a day, knocking on doors and cutting your commission are just a few of the most common pieces of advice real estate agents get. But does conventional wisdom work?
by Faisal Susiwala Nov 23
5 questions to jumpstart your strategic planning for 2021
Take time to look at the big picture of your business to be better prepared for next year
by Erica Ramus Nov 23
3 seller objections, excuses and concerns to overcome this fall
Sometimes, interactions with sellers go smoothly, but that's not always the case — especially now. As an agent, you should anticipate these common seller concerns and respond to them appropriately
by Kathleen Black Nov 19
How the right role model can help lead you to success
The trick to choosing a good role model is to really identify what you want and the lifestyle you want to lead and find the people who are doing just that
by Adam Hergenrother Nov 19
7 ways indie brokers can cultivate a powerful support system
As an indie broker, you might be juggling a variety of roles and responsibilities — which is not only tedious, but also very lonely. This is why it helps to have a strong support system. Here's how to build it
by Bernice Ross Nov 18
Dear Marketing Mastermind: What should my 2021 marketing plan include?
Looking for ways to improve your content marketing strategy? Learn how from this virtual workshop featuring Valerie Garcia and Peter Lorimer
by Christy Murdock Nov 18
Pulse: How do you cultivate a magnetic indie culture?
This week, we're asking you to share your take on what makes for a positive company culture. How do you build an environment that fosters engagement, productivity and, above all, happiness?
by Inman Nov 18
Don't chase your next transaction — run your business with intention
The business of real estate is fast-paced and in the moment. As an agent, you're always chasing the next transaction. But here's how operating with intention can positively impact both work and life
by Marion Weiler Nov 18
From SoulCycle to the office: 10 brand-building lessons
When it comes to drive, resilience and brand power, there's a lot agents can learn from the fitness world. Here, two SoulCycle master instructors share their top tips for tapping into the athlete mindset
by Tamara Bakir Nov 17
Make it count! Here's how to build your legacy
In a year marked by worldwide tragedy, we've been forced to reexamine what is truly important and wrestle with how we can reorient our lives to truly make a difference going forward and leave our mark on the world
by Carl Medford Nov 16
Here's how to tap into an athlete's mindset — and win today
Beating out competition, breaking limitations and making the impossible happen are things athletes train for. Here's how to tap into their mindset to make great strides in business and life
by Tamara Bakir Nov 13
CoreLogic launches consumer search with OneHome
Opinion
Data and analytics company's new invite-only, lifestyle-driven home search portal is mostly good, with consumer resources and tools for agents to collaborate
by Craig C. Rowe Nov 13
Want to unlock your team's potential? Start with performance coaching
Now that teams have rebuilt and pivoted in this new normal, it's time to focus on boosting results and tapping into every member's unused potential. Here's how to do that with performance coaching
by Chris Pollinger Nov 12
Winter blues are coming! Fight them off with a solid routine
Choose your struggle, make small changes and get ready for big results
by Adam Hergenrother Nov 12
Want more passive income? Invest in your database now
Opinion
A simple shift in thinking can transform your database from a list of leads into a concrete, passive income machine that will rival a real estate investment portfolio
by Carl Medford Nov 10
You’re driving me nuts! 6 client types agents should be ready for
Opinion
We come into contact with so many different personalities. Knowing how to effectively communicate with them is the first step in closing the deal
by John Giffen Nov 8
Up your social media look with Feed Appeal
Opinion
The new social media content company has its design roots in Silicon Valley, but it's aiming to make the real estate industry look better online
by Craig C. Rowe Nov 6
3 strategies to grow your business in a time of crisis
Opinion
It’s absolutely vital for agents to use this time to create and represent a powerful pivot in their businesses. Here are three strategies to help you do just that
by Kathleen Black Nov 5
ReferMe IQ uses old business to earn you new business
Opinion
Although developed for a range of service-based business, ReferMe IQ has a unique appeal to real estate — and comes ready to go with automated email campaigns
by Craig C. Rowe Oct 30
Quickly pay agents and accept deposits with Bank Shot
The pandemic has pushed every aspect of the transaction deep into the digital age, and this broker-developed app continues to help everyone get their money faster
by Craig C. Rowe Oct 29
Stop! Before you hire, hone your business strategy
Often, teams are created in a rush — which is why a lot of them crumble instantly. Instead of hiring help as quick fix, here's why you should take a step back and create a structure for your business
by Kathleen Black Oct 29
Start the workday right! Stand up, and modify your morning
Your daily standup meeting is one of the most important things you can start your workday with. Here's why you should place that meeting permanently in your calendar — and why you should focus on single-tasking
by Julie Nelson Oct 27
Building video content? Here’s a simple 4-step formula
As people are now shopping for properties online, agents should try to increase their brand awareness through content marketing videos. Here are a few ways to get them right
by Lisa Suazo Oct 25
New company Dippidi handles all aspects of ad campaigns
From budgets to creative headline writing, 13-month-old real estate marketing agency wants to take the burden of online advertising off the shoulders of teams and brokerages
by Craig C. Rowe Oct 20