How to move the ‘big rocks’ to next-level your business
Opinion
Eat that frog, the one thing, the 80-20 principle — many wise business people have written volumes on the subject of getting after it. Mega team leader Carl Medford gives his personal strategy on how to knock out the most impactful business activities first
by Carl Medford Dec 22
Feeling stuck? 3 steps for breaking your limiting beliefs in 2022
As we enter 2022, ask yourself if your beliefs limit your ability to progress your career and reach your goals. If your answer is "yes," then here are a few things you can do to ensure you aren’t holding yourself back from your best year yet
by Santiago Arana Dec 21
TopHap continues to better how the industry can use data
The blending of public and private data is now a part of every great proptech solution on the market. It can be molded to fit into any number of business use cases — so many, in fact, that using it to merely find names of possible buyers seems pedestrian
by Craig C. Rowe Dec 20
Let it go: 22 bad habits agents need to ditch before 2022
Opinion
Forget New Year's resolutions! As another heavy year races to a close, instead of piling more on your to-do list, let's lighten your load. Here are 22 things to let go of before 2022
by Rachael Hite Dec 14
California Regional MLS launches venture fund, invests in Perchwell
CRMLS CEO Art Carter says the fund will serve agents' and brokers' need for 'high-quality technology that enables them to do their jobs without worrying about how their data gets used'
4 emails every agent should send (and how to do it)
How can you make sure people actually open your email marketing? Send these four types of emails leads and past clients actually want to read, and you'll become the local expert they look forward to hearing from
by Dale Archdekin Dec 7
3 proven tactics for overcoming the inventory shortage
Just by getting on the phone, you can generate new leads and build your own listing inventory. The business is that simple. The people who have the most conversations and go on the most appointments sell the most houses
by Tom Toole Nov 30
Press reset! How to regenerate your real estate business
Find out how spending some time reaching into the past can help create a more successful future for your business
by Troy Palmquist Nov 29
5 sales podcasts every agent should listen to
Real estate agents spend a lot of their time traveling (and the holidays are upon us). How do wise agents make the most of their time? Here are a few podcasts that'll up your sales game. Listen next time you're stuck in transit
by Santiago Arana Nov 26
Baird & Warner's Balance looks to even out agent workloads: Tech Review
Opinion
Whether its for agents or consumers (agents often are the customers), major real estate players are finding ways to reduce industry fragmentation by becoming the entire source of the transaction. Baird & Warner is simply applying the model to its agents as customers
by Craig C. Rowe Nov 23
Create future closings: How to keep tabs on your VIPs
Provide yourself a clear path to success by focusing on anticipated listings and clients, along with your most active referral partners. Start filling up your whiteboard today, add value to the names on your board, and watch your business flourish
by Jimmy Burgess Nov 18
How this $1M top producer takes charge of his day
If you don’t own your time, you’ll never be able to operate at your highest potential. How do the most successful real estate pros approach their day? Here's what this million-dollar top producer does, hour by hour
by Jimmy Burgess Nov 12
7 real estate lessons from '7 habits of highly effective people'
Stephen R. Covey's book, '7 Habits of Highly Effective People,' has been an empowering read for anyone looking to truly grow themselves personally and professionally. Here's how you can harness its power and apply it to your real estate career
by Jimmy Burgess Nov 11
6 personal habits that'll lead to explosive business growth
Here's how to apply Tony Robbins' personal development plan to your real estate career
by Jimmy Burgess Nov 4
$170M top producer breaks down the secret to his success
The key to success in real estate starts with honing your sales skills, according to Andrew Undem. As the leader of a team on track to close $170M this year, he's sharing the key factors to a superior sales experience for both clients and agents
by Jimmy Burgess Oct 21
Deciding on your marketing spend? Put your focus here
For a lot of brokerages, marketing is inextricably linked to overall performance. Here's how one company set up its marketing support services to meet the needs of its agents while increasing productivity and retention
by Kim Luckie Oct 21
Get it done! 5 steps for mastering the art of execution
How do you translate your team's vision and mission statement into practice? Here are the steps to get you there
by Chris Pollinger Oct 20
6 signs you bet on the wrong brokerage
Even if you aren’t planning on changing companies today, it’s important to evaluate your current brokerage and what it offers, and determine how well that lines up with your own goals. Here's what to look for
by Kimberly Artessa Oct 19
RE/MAX debuts revamped, mobile-first agent education platform
The new RE/MAX University platform has a mobile-friendly layout, recommendation algorithm and virtual coaching bot that helps users navigate the app
by Marian McPherson Oct 13
Using Chime CRM? Here are 3 next-level tips for maximizing conversion
They say that the most effective CRM is the one you actually use, but lead capture is just the first step. Here's how to use Chime CRM to focus on optimizing your entire process from appointment to agreement, agreement to contract, contract to settlement and settlement to repeat client
by Robert Lucido Oct 13
5 habits of agents who effectively prospect the affluent (Part 1)
In this weekly series, David Friedman shares the five keystone habits for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to shift from the reactive 'hope marketing' to proactive, referral-boosting strategies
by David Friedman Oct 8
Rolling out new tech? 3 critical steps for better adoption
Technology that you’re paying for but not using is just money down the drain. Follow these steps, and you’ll get great adoption, increased agent loyalty and engagement — and the best return on your tech investment
by Kevin Van Eck Oct 7
Want to be a million-dollar producer? 3 mindset shifts you need to make
When giving advice about making it in real estate, agents often talk about lead generation, follow-up, working your sphere and other strategies. What they don't talk about is mindset — an equally important aspect. Here's how mindset can catapult you to success
by Smita Singh Oct 5
Is your online presence on point? Here's how to find out
Here’s what real estate agents need to do to expand their online presence and get the most from digital marketing efforts
by Jimmy Burgess Oct 1
Showingly proves itself a comprehensive tool for showing property: Tech review
Companies seeking to organize and track consumer interest in their listings could realize benefits in using this app, as could MLSs seeking an alternative software in this category to offer members
by Craig C. Rowe Oct 1
3 tips for breaking into the luxury real estate market
Confidence is key if you're in the business of buying and selling real estate, and it's especially crucial if you're trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few
by Santiago Arana Oct 1
9 shortcuts to becoming a neighborhood expert clients want to work with
How does one go about learning their market? Whether you are brand new to the business or have been around since time immemorial, here are a few tips to help you stay ahead of a rapidly changing market — and your clients
by Jay Thompson Sep 21
4 ingenious ways to take advantage of a market slowdown
Three broker-owners share how real estate agents can make the best of a seasonal slowdown with upgraded marketing, better training and much more
by Marian McPherson Sep 21
Lone Wolf's Recruit helps brokers sniff out the best agents
Opinion
The recruiting management solution will help brokerages maximize their recruiting effort ROI and find more agents who are likely to succeed
by Craig C. Rowe Sep 17
5 top agents share how they're preparing for fall success
Using rent-to-own platforms, helping buyers secure a home, doubling down on your niche market — 5 agents share how to make this fall your best yet
by Marian McPherson Sep 8
How to crush it on Instagram and Facebook in 2022
Want to find out how to boost your presence on two of the most powerful social media platforms? Social media guru Katie Lance shares her top tools and tips for Facebook and Instagram
by Katie Lance Sep 4
Looking for a mentor? 5 questions to guide you
Picking a mentor to help guide you throughout your career — especially as you're starting out in real estate — can make a world of a difference. If you're looking around for the right person, here are a few things to consider
by Santiago Arana Aug 31
4 can't-miss sessions at the WomanUP! conference
The California Association of Realtors' annual WomanUP! conference kicks off this week. Here are four sessions to add to your calendar
by Marian McPherson Aug 31
3 ways to spice up your video content with this trending strategy
Edutainment, a marriage of education and entertainment, is playful but informative and can go a long way in capturing — and keeping — your audience's attention. If you're ready to dream up some "edutaining" video content, here are a few ideas to get you started
by Katie Lance Aug 28
Inman Review: Hate writing listing descriptions? Agently's AI can help
Opinion
There are plenty of dismal writing efforts that somehow make it into the marketplace (sorry, it's true). So, if you're willing to admit you're part of the problem, Agently can help you look like a better writer to your sellers
by Craig C. Rowe Aug 27
Lone Wolf buys Propertybase in 5th acquisition this year
Propertybase's flexible suite of front- and back-office features is expected to broadly enhance Lone Wolf's technology appeal to brokers and teams
by Craig C. Rowe Aug 25
Are your agents on track? 4 steps for keeping them on goal
With the market starting to cool, now's a good time to check in with your agents. Are they on track with their goals? Here's how to make the most of agent check-ins and successfully plan for the upcoming year
by Erica Ramus Aug 25
Are you ready to commit? 8 steps for making solid decisions
How do you know if you'll commit to a new tool, program or resource? Too many agents give up before seeing their goals through, so before you pull the trigger, use these steps to determine if you should move forward
by Jeff Glover Aug 25
'Profit is in the details': How to make your CRM pay off
Although CRMs are incredibly useful to productivity and profitability, few agents use these workhorse platforms to their max potential. Find out how to choose the right CRM, the features you’ll need and how to manage your workflow here
by Bernice Ross Aug 24
Inman Review: GetAccept helps agents stay in touch and convert leads
Opinion
Built outside of real estate for business-to-business sales with strong CRM roots, GetAccept is a sales support software that occupies a rare spot between CRM and transaction manager
by Craig C. Rowe Aug 20
What's next? 3 ways to develop your leadership skills
After learning all the technical skills needed for the job, leadership and hard work are essential to success in this industry. These tips will help new (and seasoned) agents become natural leaders
by Mauricio Umansky Aug 5
How to beat rejection before it beats you
Dealing with rejection is never easy, but staying positive and learning from the past will benefit you in the long run. Here's how to bounce back when you've been shot down
by Santiago Arana Aug 3
3 brokers share 7 tips for guiding new real estate agents
Three real estate brokers share how they help new agents navigate bidding wars, manage finances, and keep their sanity while building their business
by Marian McPherson Jul 30
Auctm updates empower brokers and team leaders to coach, decide and plan
From rich charts to simple lists of effective lead sources, Auctm quickly diagnoses a brokerage's performance shortcomings and offers alerts and recommendations on how they should be fixed
by Craig C. Rowe Jul 30
Tech-leaning condo management firm Daisy officially launches in New York City
Expanding to thousands of members throughout New York City, the company states its product's mission is to help building management provide an enhanced living experience for residents
by Craig C. Rowe Jul 27
Overwhelmed by social media? Here's a step-by-step guide for growth
When you’re ready to grow your business, social media will be one of your most important tools, and building a content calendar will help you automate your efforts
by Jimmy Burgess Jul 25
‘The burnout is real’: Team leaders share how they’re fighting back
Team leaders at Sotheby's and Keller Williams discussed steps their teams are taking to finish the summer strong at Inman Connect on Tuesday
by Daniel Houston Jul 20
How to create a solid daily routine that'll set you up right
Establishing a new routine is not easy, but it can make all the difference in your life. Choose your struggle, make small changes, and get ready for big results
by Adam Hergenrother Jul 19
The handwritten note how-to every real estate agent needs
Here, you'll find the elements of a quality handwritten note and how to easily format them using examples — plus five common real estate scenarios and the templates you'll want to steal over and over again
by Christy Murdock Jul 16
How to build lifelong relationships in real estate
From generating leads to preserving those connections, there's a lot you need to master as an agent. But never fear, dear rookie. Here, Inman contributor Jimmy Burgess will arm you with tips, tricks and time-tested strategies to build those lifetime relationships
by Jimmy Burgess Jul 15
When things go south: 6 tips for fixing virtual meeting problems
Technology problems in virtual meetings are part of the landscape. From arriving early to troubleshoot problems to switching to audio-only mode, here are a few nifty tips that'll help you keep interruptions at bay
by Bernice Ross Jul 14
Lone Wolf revamps its electronic signature solution, Authentisign
It's mobile responsive and 60% faster from document generation to execution, and the new version of Lone Wolf's Authentisign will roll out in phases across the United States this year
by Craig C. Rowe Jul 13
3 biggest mistakes you're making with your website content
Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn't working? Chances are, you're making one of these mistakes
by Kate Hulbert Jul 12
new agent marketing timeline
As a newbie with little experience, whipping up a robust marketing plan can feel like an impossible task. Here is a month-by-month breakdown to get you through your first year in real estate
by Christy Murdock Jul 10
The Real Word: How is the end of remote work impacting markets?
Opinion
This week on The Real Word, Byron Lazine and Nicole White discuss how an end to remote work is impacting real estate markets. Plus, iBuying activity and Instagram’s new focus
by Byron Lazine Jul 9
Show your thanks: 8 simple ideas for celebrating your agents
Setting aside time to honor and celebrate your agents' successes will make them feel valued and appreciated. Here are some small gestures that can go a long way in boosting morale
Freshly licensed? 10 tips for getting the most out of your career
Money, satisfaction, enjoyment — here’s how to have a more gratifying career
by Christy Murdock Jul 7
Inman Review: Property managers have a smart, efficient partner in Leonardo247
Opinion
Leonardo247 serves as a bonding agent between the known and unknown of managing multiple large apartment communities
by Craig C. Rowe Jul 2
How to lead meetings that aren't a waste of time
Effective meeting leadership means having a purpose, sticking to your agenda, being courteous of everyone’s time and assigning clear accountability for action items
by Chris Pollinger Jul 1
How this multifamily investor keeps his team on the same page
There are two keys to effective decision-making — assembling the right team and establishing a vision for that team. Here's how one investment firm works aligns everyone with company goals
by Michael Zaransky Jul 1
5 hard truths about starting a real estate team
When you embrace the struggle and find joy in the hard stuff, not only will you outlast your competition, you will achieve the fulfillment you're after. If you're building a team, here are a few tough realities you need to face
Shaker updates with MLS connectivity and text automation
The software can be scaled from individual agents to brokerages, and centers heavily on collaboration between colleagues, agents and leads as the basis of relationships
by Craig C. Rowe Jun 29
Are you poised for growth? 7 things top producers should do now
Set yourself up to thrive no matter what the market does in the future. Here are a few fundamentals to focus on today — to create new highs for your business
by Jimmy Burgess Jun 27
Give them leverage! 6 ways to help agents do more
Opinion
It’s a win-win when agents are able to have the freedom to be more focused, more fulfilled and more successful in the long term
by Adam Hergenrother Jun 24
'Fire yourself': KW expansion team leader on personal growth
Find out why Adam Hergenrother, a Keller Williams expansion team leader with 35 teams in 22 states, thinks getting out of your own way is the key to growth
by Christy Murdock Jun 21
Chris Stuart shares the key to sustainable real estate teams
Industry veteran and newly minted Place, Inc. President Chris Stuart shares his thoughts on real estate teams, simplifying the consumer experience and creating a winning business strategy
by Marian McPherson Jun 14
Why 'do what you love, outsource the rest' is bad advice
Opinion
While hiring staff to take on tasks you’re not best at is a common way of growing a team, it can be incredibly costly to hire out a task you haven't mastered yet. Here’s what you should consider before opting to 'hire it out'
by Jeff Glover Jun 14
7 marketing tools that'll help you strategize business growth with ease
Opinion
Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools to help
by Jimmy Burgess Jun 13
Inman Review: VoxDirect makes text marketing simple
Opinion
A 'MailChimp' for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture
by Craig C. Rowe Jun 11
Email marketer ActivePipe rolls out brokeragewide nurture campaigns
Helping power the new service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020
by Craig C. Rowe Jun 10
4 steps to building an effective agent recognition program
Great work can easily fly under the radar, especially in the hustle and bustle of real estate. Now more than ever, it’s crucial for brokerages to implement programs that help give credit where it’s due. Here's how
by Katy Robinson Jun 8
10 ways being on a team will boost your career and improve your life
Opinion
From more leads and in-house training to a robust support system, there are many reasons why being on a team can lead to a more successful career and improved quality of life. Here are the top 10
by Carl Medford Jun 8
The New Normal: What if buyers no longer needed hand-holding?
Heated demand and short inventory are shaping our post-pandemic world, but thanks to increased technology and changed expectations, the end result might just be better
by Cara Ameer Jun 7
4 leadership traits you need to build a thriving real estate team
You can have the best systems in the world, but if you’re not a good leader, no one will be motivated to do their best for you or your clients
Tired of paying for leads? How to switch from buying to earning
This indie brokerage took online portal buys down to almost zero. If you’re looking to wean yourself off paying for leads, start here
by Erica Ramus Jun 5
5 do's and don'ts of navigating 'the homebody economy'
Navigating the homebody economy is new for all of us, but success will come when you get back to the basics: Offer something people need, meet them where they are, save them time and money, and design with humans at heart
7 daily habits of top producers that'll bolster your business
Here are 7 activities to help you implement a new strategy each day over the next week
by Jimmy Burgess May 28
The New Normal: What if meetings of the future actually saved time?
Opinion
Pandemic-driven tech facilitated a work-from-home lifestyle and made some aspects of real estate more efficient. Here's what realistic post-COVID meetings could be
by Jeff Lichtenstein May 28
Inman Review: Can Shaker rattle the transaction management space for teams?
Opinion
This team-focused transaction management solution eschews the weighed-down aesthetic of industry competitors to streamline deals and empower communications
by Craig C. Rowe May 28
So you want to write a book? 5 steps to plan it right
Whether you use it as a lead-generation tool or a way to share your vision with a broader audience, writing a book has its perks. Follow these steps, and you will be well on your way to becoming an author this year
by Holly Hudson May 27
Berkshire Hathaway HomeServices CEO steps down to lead Place
Place, Ben Kinney's back-end technology platform, has tapped BHHS CEO Chris Stuart to lead the company as its new president, Inman has learned exclusively
by Marian McPherson May 24
3 steps for reevaluating your business goals
Self-evaluation is always important. With limited hours in each day, real estate agents need to figure out how to maximize what they do best. Here are a few things to consider when updating your goals for the year
by Amy Galvin May 24
Need to dust off your LinkedIn profile? 3 steps for making it pop
If you aren't on LinkedIn already or haven't updated your profile in a while, now's the time to dive in. Here are a few ways to level up your LinkedIn game — and boost your connections
by Katie Lance May 22
Cost control time: 5 expenses indie brokers must watch closely
Not knowing your numbers and brokerage key metrics is the quickest path to business failure. Pay attention to cost control to increase your chances of growing a successful brokerage
by Erica Ramus May 20
3 ways agents can add leverage in their lives and business
Leverage allows for higher quality work and more time for new projects, which in turn helps you build a better client experience, get more referrals and have a life outside of your business. Here's how you can use it
by Kathleen Black May 20
6 resources every real estate agent should have on hand right now
Staying up-to-date with the latest resources, tips and tricks will help grow your brand, business — and bottom line
by Rainy Hake Austin May 20
5 ways to track and predict market changes
Opinion
Agents often get questions about the future of the market from curious consumers. Knowing how to answer them is key to building trust and establishing yourself as an expert in your field. Here are a few ways to stay in the know and spot patterns and trends
by Marco Del Zotto May 17
KvCORE's spring 2021 release is faster, smarter and connected
Updates to the user experience and some sharply engineered new functionality demonstrate why Inside Real Estate's flagship software remains an industry favorite
by Craig C. Rowe May 17
8 strategies to get more leads — and sell more real estate
With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies
by Don Wenner May 14
Want to be better at prospecting? 10 traits and strategies to adopt
As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of top sales professionals
by Todd Conklin May 14
Spread too thin? 3 ways team leaders can balance their workload
Although there are times when leaders have to double down and work long hours, that doesn't have to be the norm. Here are a few things you can do to make sure you are not spreading yourself too thin as a leader
by Adam Hergenrother May 13
Make the most of your time! 5 secrets of the uber-productive
What are the habits of highly productive real estate professionals — those who always outperform everyone else? Here are a few basic hacks the uber-productive understand and use in their day-to-day life
by Chris Pollinger May 13
Lone Wolf Technologies acquires LionDesk and HomeSpotter
'Ultimately, where we want to go is a fully connected digital platform with a single user persona,' said Lone Wolf CEO Jimmy Kelly
by Craig C. Rowe May 11
Tech Review: Smart Alto puts people first in its innovative lead qualification solution
Opinion
A alumnus of the Y Combinator startup program, Smart Alto leverages clever talk-tech, sales scripts and human ISAs to qualify leads and set appointments
by Craig C. Rowe May 7
Want to reach peak performance? 5 habits to get you there
There are so many ways for agents to be productive in this business. Here, Brittney Pino, top producer and broker-owner, shares her tried-and-true tips for achieving and maintaining your highest potential
by Ryan Rodenbeck May 6
Dotloop and Notarize launch long-awaited integration for users
Starting Tuesday, Notarize Business users can integrate their dotloop accounts for a seamless notarization experience between both platforms
by Marian McPherson May 4
Lone Wolf releases technology solution for recruiting
Targeted agents can be sorted according to performance, tagged for categorization and internal referral, and compared against currently high-performing internal agents
by Craig C. Rowe May 4
Buying frenzy sapping your energy? 7 ways to take action
In this market, agents are working around the clock to write offer after offer for would-be buyers while also trying to soothe their jangled nerves. So, how can they avoid reaching a breaking point?
Refreshed and nurture-savvy, Market Leader's CRM deserves your attention
Opinion
After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we're better for it
by Craig C. Rowe Apr 30
A top ERA broker shares his basics for recruiting and training
ERA Sunrise Realty broker David Moody shares why grit, perseverance and committing to 'doing things the right way' are the keys to creating a solid agent lineup
by Marian McPherson Apr 29
Shaker updates include in-deal text messaging and Dotloop integration
Text messaging gives agents and clients a fast, convenient way to keep deals progressing, and has become a ubiquitous sales and marketing channel for the real estate industry.
by Craig C. Rowe Apr 29
3 ways to harness the power of positive thinking in your business
Having the right mindset is vital for succeeding in this industry — especially in the midst of a topsy-turvy year for real estate. Here's how positive thinking can really make a real and dramatic impact on your business
by Santiago Arana Apr 29
How can brokerages better support teams?
Happy teams are less likely to leave your brokerage — that's why it's important to make sure they have the right tools, resources and training needed to succeed
by Kathleen Black Apr 29
11 tech tools that'll save you time — and drum up more business
Opinion
Automating your processes will allow you to focus more on building relationships — which is the key to taking your business to the next level. Here's a list of real estate tech that'll make your life easier
by Jimmy Burgess Apr 25
Buy and build with Welcome Homes' online new construction platform
Welcome Homes augments a streamlined business plan with dynamic 3D visualization to let new homebuyers build and buy directly from their browsers
by Craig C. Rowe Apr 23
Find the right fit! How to strategically hire brokerage staff
An effective team is comprised of talented individuals who complement each other’s strengths, visions and work ethic. Here are a few strategies for hiring brokerage staff across various departments — plus some positive qualities to look for
by Rainy Hake Austin Apr 22
Feeling overwhelmed? 4 skills new agents should master first
Navigating the many processes and moving parts of this industry can seem overwhelming — especially to newly minted agents. But you can't be all things to all people. Here are the main things you need to focus on
by Faisal Susiwala Apr 22
3 practical profitability hacks for brokerage leaders
By optimizing day-to-day operations and eliminating redundancies, brokerage and team leaders can create a more efficient company and increase profits. Here's how to get started
by Marion Weiler Apr 21
How to build a brand that elevates your business
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
by Mauricio Umansky Apr 20
4 fundamental skills agents need to brush up on right now
Are you practicing clear communication? Mastering the art of negotiation? No matter how many years you spend in the business, there are a few essential skills every agent should revisit and polish from time to time
by Santiago Arana Apr 20
WATCH: Back To Basics 101 — 3 tips for brand new agents
Rebecca Nazareth, Realtor with eHomes, shares her top tips for brand new agents in this competitive market
by Inman Apr 19
10 secret Instagram and Facebook features most agents miss
Stuck for content ideas? Need to better promote your listings? Want more reach? Here are the top hidden features you should know about in 2021
by Katie Lance Apr 17
WATCH: Back To Basics 101 — Don’t forget who you work for
Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients
by Inman Apr 16
Here's how I generated $11M in listings — in 3 months
Nothing is more impactful than letting homeowners know the value of their homes in the current market, and nothing will keep you top-of-mind more than this process. Enter the unsolicited seller CMA video
by Jimmy Burgess Apr 16
MailMatic wants to be in your 2021 marketing plans
Opinion
Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness
by Craig C. Rowe Apr 16
How authentic leadership fosters an attractive culture
The strongest influence on an organization’s culture will unquestionably be the leader’s motives, intent, character, style, personality and passion. Here's why it's important to foster a first-rate business culture — and how to do it
by Brian Walker Apr 15
My top Back to Basics tip? Answer the damn phone
Opinion
What's far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the phone
by Jay Thompson Apr 14
WATCH: Back to Basics 101 — Focus on relationship-building
Broker-owner Barbara Betts shares why it’s imperative to build trust with your sphere — those people who already know and like you
by Inman Apr 13
Pulse: Readers share how they're staying organized this year
There's no better time than spring to tend to the messy parts of your business and shake off the dust. This week, our readers share how they keep their work organized and decluttered
by Inman Apr 13
Buyer uncertainty stressing you out? 5 ways to stay sane in a hectic market
The extreme lack of inventory has agents in total panic mode. On top of their day-to-day roles, agents now more than ever also have to be friends, counselors and confidants. Here's how to manage the stress of it all
by Erica Ramus Apr 12
Inman Tech Review: JetClosing is fueling mobile adoption of digital title and escrow
Opinion
Maybe it feels to some that such a light, easy product can't handle the financial and metaphorical weight of a closing, but JetClosing is an app that proves otherwise
by Craig C. Rowe Apr 9
WATCH: Back to Basics 101 — Own your day
Senior Vice President of Windermere Services Michael Fanning explains why setting yourself up for success at the beginning of the day matters so much in your business
by Inman Apr 8
5 people to watch at RE/MAX as franchisor counts on investment pay-off
RE/MAX intends to keep its agent productivity throne and expects its tech acquisitions in the last couple of years to boost its bottom line in 2021
Dive into every Back to Basics story from this month
This month, we’re focused on making you more money. Here are the top stories from our Back to Basics series published thus far. We'll keep this list updated all month long.
by Inman Apr 7
Consumers read 10 reviews first! What's your review strategy?
Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should
by Lisa Suazo Apr 7
Pulse: How are you staying organized with an influx of business?
This week, we're curious to know: What habits help you keep your business organized? What's on your need-to-organize list this year, and how are you keeping your database and finances in tip-top shape?
by Inman Apr 7
Work smarter! 10 creative ways to reuse and repurpose your evergreen content
Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they're looking for
by Jay Thompson Apr 6
How to master inventory in a hot market
Opinion
What differentiates a rookie from a top-notch, seasoned pro, you ask? Well, it starts with an in-depth knowledge of the market and a knack for accurately gauging property values. Here's how you can hone that skill and set yourself up for long-term success
by Bernice Ross Apr 6
Forget time-blocking! Focus on these 5 time-management tactics
Opinion
Here’s a better approach to time management that’ll help you stick to your priorities and knock out those dollar-producing activities
Clear out the clutter! 3 ways to spring-clean your business
Every spring, we dive into the same tradition — clearing out the old and organizing the new. If you're ready to dust the cobwebs off your business and reorganize your work life for the better, here are a few tips to get you started
by Santiago Arana Apr 5
Focus! 4 simple tips for kicking distractions to the curb
By being too busy and constantly inundated with phone calls, notifications and emails, we have evolved into a culture that covets the grind. It really does not have to be this way. If you follow these tips and prioritize the task at hand, your focus will lead to success
20 tools to help you create killer video content
As any agent will tell you, video creation should have a special place in your marketing plan. Although it might seem intimidating at first, you'll quickly learn there are easy and cheap ways to level up your video game. Here are all the tools you'll need — from basic to pro
by Jimmy Burgess Apr 4
Want more sales? 10 lessons in the art of persuasion
There's no doubt that the art of persuasion has a critical place in real estate sales. Here's what agents can learn from bestselling author Daniel Pink's MasterClass on sales and persuasion
by Amie Quirarte Apr 3
How to create a timeless business plan
Whether you're a newly minted agent or an experienced pro, business planning can be a challenging task. But there's a simple-to-follow approach that'll help you create a timeless plan for your business — and it starts by answering these key questions
by Bernice Ross Apr 2
10 team-building basics every team leader should know
Opinion
No one said building a business was easy. But if you tap into these 10 team-building basics, you'll be on your way toward sustainable and scalable growth in no time
Make more money! Go 'Back to Basics' with Inman this April
For the entire month, we'll be laser-focused on what's working in the industry and how to set your business up for more profit
by Inman Apr 1
6 tips you should share with clients before they refinance
Opinion
The lending industry is up to its calculators in mortgage refinances right now. Hopefully most of them are going smoother than mine
by Craig C. Rowe Mar 27
The 4 most common communication errors team leaders make
As a team leader, you're expected to be a great communicator — but of course, that's easier said than done. Here are the top communication errors you might be guilty of without even knowing it (and how to fix those problems)
by Kathleen Black Mar 25
Not enough of you to go around? 6 time management tips for busy agents
Opinion
Imagine cutting your to-do list in half and being 2X-5X more effective? It's possible when approached with intention and clarity
by Adam Hergenrother Mar 25
Commission, appraisals, inventory: 11 challenges agents face today
Opinion
Last year forced real estate agents to adapt in an ever-evolving landscape. Here are the top challenges agents face daily
by Kuba Jewgieniew Mar 24
Marketing through video? Here's how to 10X your reach
To aid in your expanding marketing efforts, here are 5 simple types of videos you can easily make and creative ideas for pushing them out into the world
by Kendall E. Bonner Mar 23
Low inventory? 11 ways to generate more listings ASAP
Your ability to generate real estate listings will be key in 2021 being your best year in the business — take action now with one of these strategies
by Jimmy Burgess Mar 21
Joining Clubhouse? Get the lowdown on this buzzy app
By now, you've probably already heard of Clubhouse, the invite-only audio app that's taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started
by Katie Lance Mar 20
How to know when a team member is about to split (and what to do about it)
Like it or not, at one point or another, one of your team members is going to think about leaving. So, it's never a bad idea to be prepared, to know what an antsy agent acts like and how to have an exit strategy. Here are a few tips
by Kathleen Black Mar 17
Feeling overwhelmed, exhausted or distant? 8 ways to combat burnout
Taking a break helps minimize and prevent burnout, but to truly mitigate it, agents must practice good work-life balance that goes beyond taking a vacay
by Jay Thompson Mar 17
5 key motivational styles team leaders should know
Is your team feeling a little burned out? By discovering what motivates your agents, you will be able to create personalized systems and processes that increase their success — and happiness
by Kathleen Black Mar 11
How Google Alerts can help you stay on top of your business
Whether used for reputation management, keeping an eye on the agents you work with or getting an edge on the competition, Google Alerts are invaluable
by Jay Thompson Mar 10
HomeKeepr, now a MooveGuru product, announces service integration
Moving assistance solution MooveGuru now has the mobile app outreach and marketing power of HomeKeepr, acquired in 7-figure, stock-for-stock transaction. HomeKeepr will remain operating as a MooveGuru company
by Craig C. Rowe Mar 9
Transactly secures $3M amid rapid transaction coordination growth
CEO Bryan Bowles: 'We've grown at a pace greater than 25% month over month, on average, over the last 12 months'
by Craig C. Rowe Mar 8
Roomvu makes effective web video marketing fast and affordable
Opinion
Developed by a former high-producing Vancouver agent, the application centers on social video but can tackle much more
by Craig C. Rowe Mar 5
3 excuses agents make that sabotage their success
Without even realizing it, agents often get in their own way and self-sabotage their success by making excuses. As a result, they miss out on important opportunities to grow. Do any of these common excuses sound familiar?
by Kathleen Black Mar 4
Be your market's authority! 6 tips for getting more PR buzz
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
by Justin Tucker Mar 3
4 simple (but effective) strategies for fighting real estate stress
Real estate is rife with forces that threaten to drag agents down, which is why they have to learn how to combat day-to-day stress. Here are a handful of tips that can help you find some peace and keep anxiety at bay
by Michael Zaransky Mar 2
5 non-real estate classes that’ll make you a better agent
From improv to MasterClasses on persuasion, negotiation and, yes, even feeling confident in your own skin, these education programs will help you find self-assuredness and give you a leg up on your competition
by Kathleen Black Feb 25
Create a magnetic company culture by taking these 4 steps
Follow these proven practices to create a team culture that attracts — and retains — successful agents and employees
From cold to close: 3 tips for better digital lead response
In this multipart series, you'll learn about digital transactions from end to end and examine new technologies that can enhance the process. First up? Solutions that keep digital inquiries on the digital path
by Marvin Stone Feb 24
5 reasons to give your transaction coordinators a raise
From getting the most out of your transaction software to being the master of the office calendar, a transaction coordinator's value to an ever-more digital office environment is more valuable than ever before
by Craig C. Rowe Feb 20
360 tour provider Peek has big plans for the industry
Opinion
A NYC-based 360-degree tour provider adds a few sharp touches to make its offering stand above others on the market. With 4,700 tours in NYC, company plans call for expansion to Miami and LA
by Craig C. Rowe Feb 19
How to make 2021 your best social media year ever
Be more intentional with your social media strategy. Here's where to start and how to keep it consistent all year long while growing your reach
by Katie Lance Feb 14
Interest in Instashowing soars: Is it the next ShowingTime?
Opinion
A showing management solution for brokerages and multiple listing services, Instashowing does a terrific job of not overcomplicating the process of arranging a showing
by Craig C. Rowe Feb 12
Knock expands to Colorado Springs and Tuscon, now in 17 cities
Now available in 17 markets across the country, Home Swap helps sellers sell before they buy and move without worrying about showings, vendors and other traditional hassles of having a home on the market.
by Craig C. Rowe Feb 11
Want a more productive team? Here's the secret
When done right, this secret technique can help team members keep distractions at bay and focus on the task at hand. As a leader, here's what you need to know to keep their schedules in tip-top shape
by Kathleen Black Feb 11
Get your priorities straight! 10 questions assistants should ask
Assistants can dig into their leader’s thinking and leadership style even more to help shape the decision-making process by asking these questions
by Adam Hergenrother Feb 11
Pulse: Tell us about a time when tech saved the day
This week, we're asking you to share your best experiences with tech — those moments when you welcomed digital tools into your process with open arms
by Inman Feb 10
Pulse: Readers share the worst piece of advice they've ever received
This week, our readers share some of the worst counsel they've ever received from fellow industry professionals — and what they learned from their experiences
by Inman Feb 9
Need a boost? 6 motivational books that'll inspire you
Opinion
Fill your mind with uplifting material, and you’ll feel positive and motivated all year long. If you haven’t already read these books, add them to your 2021 reading list immediately
by Santiago Arana Feb 9
How to create top-of-mind awareness with e-newsletters
It’s one of the biggest ways people are staying in touch during COVID-enforced shutdowns, but how can you make sure your email blasts are gaining traction?
by Christy Murdock Feb 6
Virtual 3D marketplace All3D is here for real estate
Opinion
The 3D marketplace has grand plans for the real estate space, the first of which includes an experiential retail and photo-realistic virtual staging offering
by Craig C. Rowe Feb 5
How to cut through the noise in real estate right now
Real estate professions take in a deluge of information every day, and it can be a lot to contend with when you're just trying to build your business and serve your clients. Here's how to focus on what's important
5 telltale signs it's time to find a better brokerage for your team
Opinion
Moving your team is a much bigger deal than most realize. Planning is essential to keep your team's growth momentum during the transition
by Chris Pollinger Feb 4
Ticktock! 8 time-wasters agents should avoid
Opinion
Here’s a look at some of the biggest time-sucks real estate agents are up against in today’s world in hopes that you don't fall into these traps
by Jay Thompson Feb 3
5 simple (but effective) tips for stepping up your game
Developing confidence in your abilities and high-level knowledge of your marketplace will turn you into the sort of professional most clients seek out. Here are a few habits to adopt
by Anthony West Feb 3
12 ways to generate listings in a low-inventory market
Here are a few ways real estate agents can proactively persuade potential homesellers to put their properties on the market now
by Bernice Ross Feb 3
Pulse: How our readers feed their hunger for knowledge
This week, our readers share the many ways they stay up to date and informed. From podcasts to books, here's how you broaden your mental horizons as agents today
by Inman Feb 2
Running yourself ragged? 9 simple ways to show yourself a little love
Here are a few easy ways to make self-care a daily habit — and still get the job done
by Troy Palmquist Jan 31
Numa helps you respond to every lead, every time
Opinion
Using automated text responses for leads and clients, Numa is targeting real estate after success in helping small retail businesses never miss a call for new business
by Craig C. Rowe Jan 29
Why brokers need a dynamic leadership plan
At Inman Connect, leaders from BHGRE came together to discuss how brokers can better help agents build roadmaps, establish systems and remain 'dynamic'
by Craig C. Rowe Jan 28
5 qualities of standout high-performance team leaders
For performance-based teams, growth, efficiency and profitability are not just goals — they're absolute necessities. Wondering what it takes to lead a team like that? Here are a few must-have qualities
by Chris Pollinger Jan 28
Celebrate your agents! 4 ways to create a culture of recognition
Recognizing agents for their hard work is a good tactic for creating a culture that's conducive to success. Here are a few ways to celebrate your agents' wins and accomplishments
by Rainy Hake Austin Jan 28
Take care of you! 5 ways to practice next-level self-care
Self-care doesn’t have to be about bubble baths and mani-pedis — it's about prioritizing your needs and wellbeing. Here are a few ways to be healthier, happier and more productive
by Troy Palmquist Jan 28
Want a more balanced life? Adopt these 7 coaching principles
From shaving expenses to creating time for practicing extreme self-care, these are the main fundamentals you'll want to adopt for a more stress-free and efficient work and personal life this year
by Bernice Ross Jan 27
Pulse: How do you feed your hunger for knowledge?
This week, we're reaching out to ask you how you nourish your inner agent. Tell us about the resources you often turn to — podcasts, books, videos, social media and more — to expand your horizons
by Inman Jan 27
Agent Image debuts a new solution for digital listing presentations
The Inman Connect audience was offered a unique look at what website developers Agent Image believe is the future of listing presentations and online open houses.
by Craig C. Rowe Jan 26
Pulse: Readers share their recent work-related wins
For a much-needed boost of positivity, this week, our readers chime in with stories of their most recent accomplishments. Here are a handful of real estate wins you shared
by Inman Jan 26
3 essential uses of Excel for real estate investors
For those who know how to use it, Excel is a cost-effective, portable alternative to expensive industry programs. Instead of looking for specialized solutions, here's why this simple tool can get the job done
by Larry Alton Jan 26
6 brain-food podcasts to feed your inner agent
Podcasts are an easy way of injecting inspiration into your everyday life. Here are a handful of podcasts that can serve as great pick-me-ups throughout your day — especially when motivation runs dry
by Santiago Arana Jan 26
Virtual life stressing you out? 3 healthy habits to adopt
Digital tools keep us connected and productive, but overexposure can often have the opposite effect. Here are a few healthy habits you can adopt to boost your mood and keep your mental health in check
by Rachael Hite Jan 25
Recovering from COVID-19? 10 tips for returning to work
Take the time to thank your body daily for working hard to fight off the virus, and adopt these workflow strategies to improve your productivity and post-COVID sluggishness
by Stacey Soleil Jan 24
Phixer Mobile brings professional editing to DIY photography
Opinion
Photo editing service provider Phixer developed an agent-focused photography app that connects agents' photo libraries with its team of professional editors
by Craig C. Rowe Jan 22
RealtyFeed is crowdfunding a 'disruptive social network' for real estate
Looking for a minimum of $25K, RealtyFeed is a product of technology company Realtyna, and it aims to combine agent collaboration features with search tools for consumers
by Craig C. Rowe Jan 21