The Santa Monica-based marketing startup, which raised $5.4 million in 2020, is launching Global Collective, a referral network for agents who have brought in more than $1 billion in sales.

October is Luxury Month at Inman. All month, we’ll be talking to top producers from across the country, offering advice on how to join their ranks, and more. That all leads up to Luxury Connect at the Aria Hotel (Oct. 25-26, 2021, join us) and a live presentation of the Inman Golden I Club honorees.

Real estate marketing company Luxury Presence is launching a joint referral network for its top-grossing agents.

The Santa Monica-based luxury marketing startup, which raised $5.4 million in a Series A funding round in 2020, offers agents websites and marketing software designed to draw in luxury clients. Its latest offering will be known as Global Collective and work as a referral network of agents and teams who brought in more than $1 billion throughout the course of their careers — members will cross-promote their properties, share referrals and market to targeted luxury buyers.

“There are obviously a lot of people moving to new cities and referral partnerships are getting more and more important,” Malte Kramer, Luxury Presence’s founder and CEO, told Inman. “We’re excited about what this will enable for our customers and for our members.”

Malte said the network is primarily a way to increase exposure — many of these agents work with ultra-luxury properties worth over $20 million and, as a result, find that the available buyer pool is often quite small. He said that it is helpful to have both a cross-country and international network of agents who work with these types of buyers since, quite often, people who can afford properties in this price range move through different cities. Agents will be able to select a listing of theirs to be shared with the wider network, which makes it appear on the websites of the other members.

Global Collective

“A big part of it is about increasing exposure for those listings and cross-marketing those things with other agents,” Kramer said. “We provide our members with technology to do that very easily. They can showcase their listings on the website of those other members and, in so doing, increase exposure beyond their own market.”

The initial launch includes 30 agents out of the company’s 3,500 clients. Those include, among others, Barry Cohen ($6 billion in career sales), Jade Mills ($6 billion in career sales), Dawn McKenna ($2.5 billion in career sales), Matthew Breitenbach ($2 billion in career sales) and Ginger Martin ($2 billion in career sales).

To join, agents can go to the Global Collective’s “Become A Member” page and submit an application. Agents who have not yet reached the $1 billion threshold can use Luxury Presence’s regular resources to help grow their business.

“It goes beyond the market that a member is in and toward the partnerships that one has domestically and internationally,” Kramer said. “In the high-end market, the buyers are often second-home buyers and high-net-worth individuals who are looking in different markets. These partnerships, then, become critical to finding buyers for one’s homes.”

The goal is to bring in over 100 members by the end of next year, with a focus on international market. It will also host an annual meet-up; the first one is scheduled for January 2022 in Los Angeles.

Email Veronika Bondarenko

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription