It’s never been a more interesting or exacting time to be an indie broker. In November, Inman celebrates the indie by narrowing in on what growth tactics are working best and what tech is emerging that offers the best competitive advantage.

Pulse is a recurring column where we ask for readers’ takes on varying topics in a weekly survey and report back with our findings.

Whether it’s the migration to a largely remote workspace or the proliferation of new technology, the real estate industry has experienced a slew of changes over this past year. Last week, we asked readers: What shifts have had the biggest impacts on your business? How have you adapted to those changes?

Maybe everyone was at NAR or eXp last week, but we only have one, seemingly fair response. Please feel free to add yours in the comments section below.

  • People have taken this time to look at their life and decide what changes need to happen (new house, new job etc.), and they are more open to options they never considered before. Agents, in particular, seem more open to moving from big brands to indies. During interviews, we’ve heard agents say things like: “I’m looking for a place with a soul,” and “I went to (insert big brand name here) because I thought that’s what you had to do to be successful, but I’m just a number there.” People are considering more factors like culture, personal support, what other agents say about working there — they are generally taking more time to make a decision before joining a brokerage, which is great. And of course online meetings and events and creating a hybrid training space etc, but I’m sure everyone else has already said that 😉

Stay tuned for next week’s question.

agent advice
Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect Las Vegas Memorial Day sale – 44% off exclusively for Select subscribers!Register Now To Save×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription