Side, a real estate brokerage that partners with and helps brand high-performing teams and independent brokerages, has expanded into two new markets to start 2022, according to an announcement sent to Inman.

Are you receiving our weekly Teams Beat newsletter? For the latest news, insight and trends on teams, subscribe here.

Side, a real estate brokerage that partners with and helps brand high-performing teams and independent brokerages, has expanded into two new markets to start 2022, according to an announcement sent to Inman.

Lindsay Reishman, an agent in Washington, D.C., has partnered with Side in the creation of Pareto, a company billed as “a modern boutique brokerage.”

Drew Coleman

In Portland, Oregon, Side and agent Drew Coleman have formed Opt, a brokerage centered on the brand concept of offering a new “option” for buyers and sellers. Opt will work with consumers in the greater Portland metropolitan market, which includes southwest Washington.

In a March 2021 Inman report on Side’s $1 billion “unicorn” valuation, the company was described as “a white-label technology platform [that] allows agents and teams to market themselves or their brand first.”

Although Side offices operate largely as independent brokerages, it remains the broker of record. The company prides itself on letting top agents function with business autonomy but atop a technology-forward support structure.

Side’s founder, Guy Gal, is outspoken about traditional real estate models, citing specifically the lack of emphasis on helping agents create and retain value in the transaction.

At Inman Connect Las Vegas, Gal said that 70 percent of the transactions done today are done by part-time agents, a fact that robs consumers of the best possible experience.

“Most people don’t know that. It’s a very big secret that all the brokerages keep to themselves,” he said on stage with Inman’s Jim Dalrymple II. “The big brands act as a device to make it possible for casual agents to actually do the lion’s share of the business across the industry.”

Coleman, now of Opt, has been in the industry since 2001. The last year was quite productive for his team, which closed 340 deals totaling $175 million. Coleman was the highest-producing agent at a company that is ranked No. 1 in the Pacific Northwest for average sales volume per broker, according to the release.

Coleman said continually improving the customer experience is critical to his team, a goal that partnering with Side “makes us even better equipped to focus on,” he said. “We believe all of our clients deserve an advocate, partner and friend who puts their goals and needs first.”

Pareto’s Reishman shares Coleman’s take, citing his market’s need for a sophisticated boutique approach to real estate.

Lindsay Reishman

“This is the right time to introduce a modern boutique brokerage to the District of Columbia, Maryland and Virginia region,” Reishman said. “This strategic partnership ensures Pareto agents aren’t limited by the challenges that come with being small business owners.”

Additionally, The Real Deal reported that Side has entered the New York City market, hiring 35-year industry veteran John Wollberg to run the office as managing broker. Wollberg left Brown Harris Stevens for the new position.

Side won Inman’s 2021 Innovator Award for Company of the Year.

The San Francisco company states it has represented over $25 billion in annual sales volume across all partner companies, making it a top 10 real estate brokerage nationwide by home sales volume. It was founded in 2016.

This story has been updated with Side’s announcement of its New York City expansion.

Email Craig Rowe

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Did you miss Connect Now yesterday? Register now and get instant access to all the replays! Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription