BoxBrownie is adept at championing and building its products around the often unrealized imaging capabilities of today’s mobile phones. SnapSnapSnap is no different.

New markets require new approaches and tactics. Experts and industry leaders take the stage at Inman Connect New York in January to help navigate the market shift — and prepare for the next one. Meet the moment and join us. Register here.

After three years of email teases, fleeting discussions at Inman Connect parties and the occasional hint on a Facebook thread, image marketing proptech BoxBrownie has finally shared some concrete information about its new mobile app, called SnapSnapSnap.

BoxBrownie is adept at championing and building its products around the often unrealized imaging capabilities of today’s mobile phones. SnapSnapSnap is no different.

The app “delivers professional-quality photos for real estate directly from an iPhone, according to an email sent to Inman by the company’s CEO and co-founder Mel Meyers. “Users can shoot photos and upload them to us for editing, all within the app.”

This will prevent users from using BoxBrownie’s browser experience to send images.

The app’s game-changing features include highly augmented image quality, Meyers said in the email.

“This is why the app took us three years, and the result is iPhone real estate photos that are better than anything else out there,” Meyers said. “We are using a combination of Apple’s photo algorithms and our own. For every shot, the camera takes 45 to 70 photos which are condensed into five to seven photos on the device. Those photos are then uploaded to us, which we use to edit and produce a single ‘after’ photo.”

The app is as simple as an “easy button,” Meyers said, meaning it’s ready to go upon launch, with all settings for each level of phone or iPad being used. The app can work on iPhones as far back as version 7, but 11 or greater will yield the best results.

The only stipulation is that users must attach their iPhones to a tripod ensuring stabilization when the photos are captured. A human hand simply isn’t steady enough for capturing that many photos as anyone who has screwed up a “night mode” photo can attest.

Agents or property managers can upload their photos from their phones immediately after shooting. In some cases, edits can be returned within three hours, but most in no more than a day.

The Australian company named after Kodak’s first consumer-grade camera all but launched the category of overnight listing photography editing.

For only a few bucks, American agents could upload photos in the afternoon and in most cases have them returned the next morning bathed in twilight, lined with emerald-green lawns and totally, virtually decluttered. The company ramped up quickly and soon included digital staging, individual item removal and HDR bracketing, or the act of clearing up exterior sun glare from windows, among other benefits. It’s updated the line of products to include virtual tours, architectural renderings, floor plans and other marketing services, such as copywriting.

The red and black of BoxBrownie’s brand was as ubiquitous a site at real estate conferences in the U.S. as the NAR logo. Naturally, the covid pandemic put an abrupt halt on the company’s global travel and in-person trade show marketing. Nevertheless, it was nothing less than a resounding success.

SnapSnapSnap is available in “preview” mode on Apple’s App Store while it’s being stress-tested with a small number of users for the first couple weeks of 2023, Meyers said.

The interface is being tweaked, and an official launch is expected by mid-to-late January. It will be available in English and Japanese upon initial release, followed by versions in French and Spanish.

Email Craig Rowe

apps | listing agent
Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription