At Inman Connect New York, the SERHANT. founder and CEO issued a challenge to the real estate industry to innovate rather than react.

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“The real estate brokerage business follows trends,” SERHANT. founder and CEO Ryan Serhant said at Inman Connect New York 2024. “We jump on trends, but we don’t actually push the industry forward.”

Here, Serhant outlines his brokerage’s new AI-driven tech tool, called S.MPLE, as an example of forward-thinking innovation. He also talks about the potential to be found in the current market and the central role agents will continue to play for consumers.

Watch the entire session via the video at the top of this post and read Inman staffer Jim Dalrymple II’s coverage of the ICNY panel here.

Ryan Serhant
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