What do agents need to know about commercial real estate?
How to use commercial concepts to evaluate residential investments
Aug 10
What do agents need to know about communication logs?
Communication logs might just save your commission in the event of a difference in recollections
Aug 3
Opinion
What do agents need to know about 1st-time buyer seminars?
Your burning questions about planning a 1st-time homebuyer education event
Jul 27
Fannie Mae brings cryptocurrency-backed mortgages to the public
Now crypto holders can leverage the value of their assets without triggering a taxable event
Jul 21
What do agents need to know about representation and compensation agreements?
This week, America Foy looks at Buyer Representation and Broker Compensation Agreements
Jul 20
What do agents need to know about responding to offers?
In his new column, 'America Answers,' America Foy offers advice for agents
Jul 13
Opinion
How to double pop a deal: Legality, ethics and responsibility
Dual agency forces agents to walk a line they're trained not to walk
Jul 8
The trust gap, AI and real estate: Reflections of an early adopter
Winning agents will be the ones who learn to verify AI output fastest
Jun 22
Opinion
How LGBTQ+ real estate representation evolved from safe harbor to strategic asset
The agents who build lasting practices are those who show up for all their clients consistently
Jun 15
Opinion
Real estate super apps: The latest way to monetize consumer data
Real estate super apps can reduce friction, but they can also make your service less transparent
May 14
Opinion
The 'why' of Compass versus the Clear Cooperation Policy
Compass is not retreating from antitrust warfare. It is choosing its targets
Apr 27
All the single ladies: Why working with women is no longer niche
Stop leading with assumptions, and start leading with competence
Apr 6
Opinion
Assault on the MLS: How the Compass-Redfin deal threatens the open market
This is about more than a competitive edge. It's about market openness and transparency
Mar 4
Opinion
The affordable housing crisis isn't just financial. It's political
American attitudes around home affordability will determine whether Congress treats housing as a priority or as another talking point to be dropped between election cycles
Feb 4
What you should know about California’s new listing photo law
A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing
Jan 23
Portfolio expansion: A practical process to help your clients scale
If you're working with investors, your job isn't just to find properties, America Foy writes. It's to identify investment strategies that are built to weather market cycles
Jan 15
A $3K commission saved me: Here's why niche marketing wins
While 70% of Realtors compete for the same listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes
Jan 8
How to convert renters into buyers in 2026
Many agents are scrambling to finish 2025 strong, but this simple educational campaign takes little time to prepare and yields year-long referrals, writes broker America Foy
Dec 22
Can agents use AI to help with contracts and disclosures?
While AI is no replacement for your expertise, seasoned agent and long-time coach America Foy says you can use it to simplify and explain critical information to clients
Dec 2
The right calendar is an easy button for your listing process
Stop scrambling to keep up with deadlines and transaction management. America Foy helps you create a calendar plan that keeps you on track with the help of ChatGPT
Nov 24