Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents
The rooms that get the most attention online might surprise you, Troy Palmquist writes. Here’s what the data says about how we sell homes in 2025
Troy Palmquist looks at Tom Ferry’s recent Instagram survey of his followers' 2026 predictions and what they might mean for your business
Championships aren't won in a moment. They're won in the everyday decisions made by players and coaches. Troy Palmquist and Matt Richling share how to craft your winning moment
Troy Palmquist examines Compass’ newly announced tech tool and the debate between open and 'walled garden' ecosystems
Troy Palmquist looks at Matterport alternatives and reassures agents that the loss of the floor plan platform on Zillow doesn’t have to upend their marketing plan
Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence
Troy Palmquist talks with Texas real estate professional Ashley Willis about her book series and activity guide designed to help kids navigate the moving process
Opinion
From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next
Opinion
Troy Palmquist looks at the Nevada Realtors’ NVision Summit as an example of how associations can put on high-caliber professional development events
Now that buyers have leverage, Troy Palmquist writes, counteroffers matter more. Here’s how to protect seller value and keep deals alive
Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship
Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses
Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences
Troy Palmquist talks with Justin Benson, founder of Shilo AI, about how personalized, consistent coaching can make agents more effective
Troy Palmquist talks with Jordan Levine, SVP and chief economist at California Association of Realtors, to answer the question, ‘Are we really in a buyer’s market?’
As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog
As Troy Palmquist refreshes his consumer-facing real estate brand online, he takes you along on the journey, including the nuts and bolts decisions related to content marketing
Buyers are paying attention to ‘best-of’ rankings. Are you? Troy Palmquist teaches you to add this leverage to supercharge your real estate business
Opinion
Battles among real estate heavyweights make the market less transparent and harder to navigate for the people we’re supposed to be helping, Troy Palmquist writes
